Social media managers juggle publishing, comment moderation, DM responses, and analytics daily. Your AI agent publishes photos and reels, replies to comments, manages DM conversations, and pulls engagement insights from Instagram, all through conversation.
Your AI agent handles the full Instagram Business workflow, from content publishing to comment moderation and performance analytics, without opening the app.
How brands use AI agents to publish content, engage with followers, and track Instagram performance without the constant app switching.
You post a product launch at 6 PM and comments start flooding in at midnight. Your AI Agent reads each new comment, identifies questions about pricing and availability, and posts helpful replies using your product catalog data. When followers wake up, they see your brand responding within minutes. Engagement metrics climb while your team sleeps.
Content team finishes editing a reel and provides the video URL and caption. The AI Agent creates a media container through Instagram's API, monitors its processing status until it reaches FINISHED, then publishes it to the feed. No third-party scheduling tool subscription needed. Publishing happens directly through the official Instagram API.
Every Monday, the marketing lead asks for last week's Instagram numbers. The AI Agent pulls account insights for the past 7 days, including reach, follower count changes, and top-performing posts by engagement. The entire report is delivered in chat. No Sprout Social login, no CSV exports, just the numbers the team needs to make decisions.
FAQs
Instagram uses a two-step publishing process. The agent first creates a media container with the image or video URL and caption. It then checks the container status until processing completes. Finally, it publishes the container to your feed. The agent handles this entire flow automatically within the conversation.
Yes. The agent creates individual media containers for each image or video, then creates a carousel container referencing all child items. After processing completes, it publishes the carousel to your feed. Supports 2 to 10 items per carousel with automatic status monitoring.
Tars requests five OAuth scopes: instagram_business_basic for profile access, instagram_business_manage_messages for DMs, instagram_business_manage_comments for comment moderation, instagram_business_content_publish for posting, and instagram_business_manage_insights for analytics. You authorize through Instagram's official OAuth flow.
No. Tars interacts with Instagram's Graph API in real time. Post content, comments, DM messages, and analytics are fetched live during conversations. Your Instagram data remains on Meta's servers. Tars only stores the conversation log of what was requested and reported.
Yes. The agent can list all DM conversations, read messages within a specific thread, send text replies, and share images via DM. It can also mark messages as seen. This makes Instagram DMs a fully automated customer communication channel through your AI agent.
For individual posts: reach, likes, comments, saves, shares, and views. For your account: follower count, profile views, reach, engaged accounts, and demographic breakdowns. The agent can filter by time period, content type, and metric aggregation method. Insights require an Instagram Business account.
Third-party tools require separate subscriptions and dashboard navigation. Tars publishes directly through Instagram's official Graph API, engages with comments and DMs, and pulls analytics, all from conversation. No additional SaaS subscription, no learning a new interface. Your team manages Instagram through the same AI agent they use for everything else.
Instagram's API enforces a 25-post limit per 24-hour rolling window for API-published content. The agent can check your current publishing quota usage before posting, so you never accidentally hit the limit. This applies to photos, videos, reels, and carousels published through the API.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.
Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
Email - sales@hellotars.com
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