HypeAuditor

Vet influencers on the spot with AI-powered HypeAuditor analytics

Your marketing team evaluates influencer partnerships daily. Now your AI agent pulls HypeAuditor reports mid-conversation, revealing audience quality scores, engagement rates, and fraud detection metrics. Influencer vetting that took 20 minutes happens in 20 seconds.

Chosen by 800+ global brands across industries

Influencer intelligence on demand

Your AI agent queries HypeAuditor's analytics APIs in real time, delivering influencer performance data and audience insights directly into team conversations.

Pull Instagram Reports

Someone asks about an influencer's Instagram performance. Your AI agent calls HypeAuditor's Get Report Instagram endpoint, retrieves the Audience Quality Score, engagement rate, follower growth trends, and audience demographics, and summarizes the findings conversationally.

Analyze TikTok Accounts

A brand manager needs TikTok creator metrics before a campaign deal. The agent calls the Get Report TikTok endpoint with the creator's username, pulls performance data including views, engagement, and audience breakdown, and delivers a verdict on creator quality.

Retrieve Account Media

Your team wants to review an influencer's recent content performance. The agent calls Get Account Media for the Instagram handle, retrieves post-level data including likes, comments, and reach, and highlights the top-performing and underperforming posts.

Detect Fake Followers

Before signing a sponsorship contract, the team asks 'Is this influencer legit?' The agent pulls HypeAuditor's fraud detection metrics from the Instagram report, checks for suspicious follower patterns and engagement anomalies, and flags any red flags.

Compare Engagement Benchmarks

A campaign strategist wants context on how an influencer compares to category averages. The agent requests the er_benchmarks feature alongside the Instagram report, retrieves engagement rate benchmarks, and shows where the influencer stands relative to peers.

Review Audience Demographics

The team needs to verify that an influencer's audience matches their target market. The agent extracts demographic data from HypeAuditor reports including age, gender, and location distribution, ensuring brand-audience alignment before any partnership commitment.

HypeAuditor

Use Cases

Smarter influencer decisions

From vetting creator authenticity to comparing engagement benchmarks, see how AI agents powered by HypeAuditor data transform influencer marketing workflows.

Real-Time Influencer Vetting During Partnership Talks

A brand manager is on a call discussing a potential partnership and needs quick stats. They message the agent with the influencer's Instagram handle. Your AI Agent pulls the HypeAuditor report, surfaces the Audience Quality Score, engagement rate, and follower authenticity metrics, and sends a summary in under 15 seconds. The manager makes an informed decision while still on the call.

TikTok Creator Screening for Campaign Planning

The social media team is building a list of TikTok creators for a product launch. They feed usernames to the agent one by one. For each, the AI Agent retrieves the TikTok analytics report with performance metrics, audience quality, and content engagement data. The team builds a shortlist of verified, high-performing creators in a single sitting.

Post-Campaign Content Performance Review

After a sponsored campaign wraps, the marketing lead wants to see how the influencer's posts performed. The agent retrieves the latest media data from HypeAuditor, compares likes, comments, and reach across recent posts, and identifies which sponsored content outperformed organic. Campaign ROI analysis starts with real data, not guesswork.

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HypeAuditor

HypeAuditor

FAQs

Frequently Asked Questions

How does the AI agent pull influencer reports from HypeAuditor?

The agent calls HypeAuditor's API with the influencer's username or user ID. For Instagram, it uses the Get Report Instagram endpoint; for TikTok, the Get Report TikTok endpoint. Results include audience quality scores, engagement rates, demographics, and growth data, all returned in real time.

What is the Audience Quality Score that HypeAuditor returns?

The Audience Quality Score (AQS) is HypeAuditor's proprietary metric that evaluates the authenticity, engagement quality, and demographic composition of an influencer's followers. It ranges from 1 to 100. The agent can retrieve this score and explain what it means in context for your specific campaign goals.

What credentials does Tars need to connect HypeAuditor?

Tars requires two credentials: your HypeAuditor Client ID (sent as the X-Auth-Id header) and your API Token (sent as X-Auth-Token). Both are available from your HypeAuditor account settings. These provide authenticated access to reports and media endpoints.

Does Tars store influencer analytics data from HypeAuditor?

No. Every HypeAuditor query is executed in real time during the conversation. Report data, audience demographics, and engagement metrics are fetched live and used only for the current response. Tars does not maintain a separate database of influencer data.

Can the agent analyze influencers on platforms beyond Instagram and TikTok?

The current API integration supports Instagram reports, TikTok reports, and Instagram media retrieval. HypeAuditor's full platform covers YouTube, Twitch, and Twitter as well, but the API endpoints available through this integration focus on Instagram and TikTok analytics.

How is this different from logging into the HypeAuditor dashboard?

The dashboard requires you to search for influencers, wait for reports to load, and manually compare metrics. A Tars AI Agent delivers the key data points conversationally in seconds. Your team can vet influencers on Slack or WhatsApp without opening a browser tab.

Can the agent detect fake followers and engagement fraud?

Yes. HypeAuditor's Instagram report includes fraud detection signals such as suspicious follower growth patterns, engagement anomalies, and audience authenticity metrics. The agent surfaces these red flags automatically and can be configured to reject influencers below a minimum AQS threshold.

What additional report features can I request from the Instagram endpoint?

The Get Report Instagram endpoint supports optional features including ranking data, mentions, mentioned_by, notable_audience, audience_brand_affinity, and engagement rate benchmarks. You can configure the agent to always include specific features or let it request them based on what your team asks for.

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Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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