HypeAuditor

Vet influencers on the spot with AI-powered HypeAuditor analytics

Your marketing team evaluates influencer partnerships daily. Now your AI agent pulls HypeAuditor reports mid-conversation, revealing audience quality scores, engagement rates, and fraud detection metrics. Influencer vetting that took 20 minutes happens in 20 seconds.

Chosen by 800+ global brands across industries

Influencer intelligence on demand

Your AI agent queries HypeAuditor's analytics APIs in real time, delivering influencer performance data and audience insights directly into team conversations.

Pull Instagram Reports

Someone asks about an influencer's Instagram performance. Your AI agent calls HypeAuditor's Get Report Instagram endpoint, retrieves the Audience Quality Score, engagement rate, follower growth trends, and audience demographics, and summarizes the findings conversationally.

Analyze TikTok Accounts

A brand manager needs TikTok creator metrics before a campaign deal. The agent calls the Get Report TikTok endpoint with the creator's username, pulls performance data including views, engagement, and audience breakdown, and delivers a verdict on creator quality.

Retrieve Account Media

Your team wants to review an influencer's recent content performance. The agent calls Get Account Media for the Instagram handle, retrieves post-level data including likes, comments, and reach, and highlights the top-performing and underperforming posts.

Detect Fake Followers

Before signing a sponsorship contract, the team asks 'Is this influencer legit?' The agent pulls HypeAuditor's fraud detection metrics from the Instagram report, checks for suspicious follower patterns and engagement anomalies, and flags any red flags.

Compare Engagement Benchmarks

A campaign strategist wants context on how an influencer compares to category averages. The agent requests the er_benchmarks feature alongside the Instagram report, retrieves engagement rate benchmarks, and shows where the influencer stands relative to peers.

Review Audience Demographics

The team needs to verify that an influencer's audience matches their target market. The agent extracts demographic data from HypeAuditor reports including age, gender, and location distribution, ensuring brand-audience alignment before any partnership commitment.

HypeAuditor

Use Cases

Smarter influencer decisions

From vetting creator authenticity to comparing engagement benchmarks, see how AI agents powered by HypeAuditor data transform influencer marketing workflows.

Real-Time Influencer Vetting During Partnership Talks

A brand manager is on a call discussing a potential partnership and needs quick stats. They message the agent with the influencer's Instagram handle. Your AI Agent pulls the HypeAuditor report, surfaces the Audience Quality Score, engagement rate, and follower authenticity metrics, and sends a summary in under 15 seconds. The manager makes an informed decision while still on the call.

TikTok Creator Screening for Campaign Planning

The social media team is building a list of TikTok creators for a product launch. They feed usernames to the agent one by one. For each, the AI Agent retrieves the TikTok analytics report with performance metrics, audience quality, and content engagement data. The team builds a shortlist of verified, high-performing creators in a single sitting.

Post-Campaign Content Performance Review

After a sponsored campaign wraps, the marketing lead wants to see how the influencer's posts performed. The agent retrieves the latest media data from HypeAuditor, compares likes, comments, and reach across recent posts, and identifies which sponsored content outperformed organic. Campaign ROI analysis starts with real data, not guesswork.

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HypeAuditor

HypeAuditor

FAQs

Frequently Asked Questions

How does the AI agent pull influencer reports from HypeAuditor?

The agent calls HypeAuditor's API with the influencer's username or user ID. For Instagram, it uses the Get Report Instagram endpoint; for TikTok, the Get Report TikTok endpoint. Results include audience quality scores, engagement rates, demographics, and growth data, all returned in real time.

What is the Audience Quality Score that HypeAuditor returns?

The Audience Quality Score (AQS) is HypeAuditor's proprietary metric that evaluates the authenticity, engagement quality, and demographic composition of an influencer's followers. It ranges from 1 to 100. The agent can retrieve this score and explain what it means in context for your specific campaign goals.

What credentials does Tars need to connect HypeAuditor?

Tars requires two credentials: your HypeAuditor Client ID (sent as the X-Auth-Id header) and your API Token (sent as X-Auth-Token). Both are available from your HypeAuditor account settings. These provide authenticated access to reports and media endpoints.

Does Tars store influencer analytics data from HypeAuditor?

No. Every HypeAuditor query is executed in real time during the conversation. Report data, audience demographics, and engagement metrics are fetched live and used only for the current response. Tars does not maintain a separate database of influencer data.

Can the agent analyze influencers on platforms beyond Instagram and TikTok?

The current API integration supports Instagram reports, TikTok reports, and Instagram media retrieval. HypeAuditor's full platform covers YouTube, Twitch, and Twitter as well, but the API endpoints available through this integration focus on Instagram and TikTok analytics.

How is this different from logging into the HypeAuditor dashboard?

The dashboard requires you to search for influencers, wait for reports to load, and manually compare metrics. A Tars AI Agent delivers the key data points conversationally in seconds. Your team can vet influencers on Slack or WhatsApp without opening a browser tab.

Can the agent detect fake followers and engagement fraud?

Yes. HypeAuditor's Instagram report includes fraud detection signals such as suspicious follower growth patterns, engagement anomalies, and audience authenticity metrics. The agent surfaces these red flags automatically and can be configured to reject influencers below a minimum AQS threshold.

What additional report features can I request from the Instagram endpoint?

The Get Report Instagram endpoint supports optional features including ranking data, mentions, mentioned_by, notable_audience, audience_brand_affinity, and engagement rate benchmarks. You can configure the agent to always include specific features or let it request them based on what your team asks for.

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Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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