GoSquared

Real-time visitor intelligence that powers smarter AI conversations

Your AI agent sees who is on your site right now, what pages they are browsing, and where they came from. GoSquared's live analytics feed into every conversation, so your agent engages visitors with context instead of guesswork. Support becomes proactive, not reactive.

Chosen by 800+ global brands across industries

Live analytics wired into your agent's brain

From concurrent visitor counts to individual browsing histories and traffic source breakdowns, your AI agent accesses GoSquared's real-time data during every interaction.

GoSquared

Use Cases

Analytics-driven conversations that convert

See how businesses use live visitor data and behavioral analytics to transform AI agent interactions from generic responses into personalized engagements.

Proactive Engagement Based on Browsing Behavior

A visitor has been browsing your pricing page for three minutes. Your AI Agent checks GoSquared's live visitor data, sees the visitor is a returning user from a target company, and proactively offers to answer pricing questions. The visitor gets relevant help at the exact moment of decision-making. Conversion rates improve because engagement happens when intent is highest.

Traffic Anomaly Reporting for Marketing Teams

A marketing manager asks the AI Agent how today's traffic compares to last week. The agent queries GoSquared's Trends Aggregate API for both periods, calculates the difference, and highlights that organic traffic spiked 40% due to a blog post going viral. The team gets actionable insights in a chat message instead of spending 20 minutes building a dashboard comparison.

Customer Context Across Multiple Chat Sessions

A returning customer opens a new chat. The AI Agent identifies them through GoSquared, retrieves their full event feed and previous chat transcripts, and picks up exactly where the last conversation ended. The customer never has to repeat their issue. Support continuity is maintained automatically across sessions and channels.

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GoSquared

GoSquared

FAQs

Frequently Asked Questions

How does the AI agent access real-time visitor data from GoSquared?

The agent calls GoSquared's Now Visitors and Now Concurrents endpoints to retrieve live visitor counts, individual browsing sessions, device types, and geographic locations. Data is fetched in real time with each request, giving your agent an up-to-the-second view of who is on your site.

Can the agent identify anonymous visitors and link them to known profiles?

Yes. The Tracking Identify endpoint associates a visitor_id with a person_id and custom properties like name and email. Once identified, all previous anonymous browsing activity is linked to the known user profile in GoSquared's People CRM, enriching future conversations.

What GoSquared credentials does Tars need?

Tars requires two values: your GoSquared API Key (found under API Access in account settings) and your Site Token (found under Settings, Current Project, General). These are entered in the Tars dashboard when adding the GoSquared tool. No OAuth flow is needed.

Does Tars store my GoSquared analytics or visitor data?

No. All analytics data, visitor profiles, chat histories, and traffic metrics are queried live from GoSquared's API during conversations. Tars does not maintain a separate copy of your analytics data. Everything stays within your GoSquared account.

Can the agent retrieve historical traffic trends, not just live data?

Yes. The Trends Aggregate endpoint returns pageviews, visitors, and session metrics for any specified date range with configurable intervals (hourly, daily, monthly). The agent can also pull page-level metrics, campaign medium data, and event trigger counts for historical analysis.

How is this different from GoSquared's built-in live chat?

GoSquared's live chat requires human agents to respond. Tars provides an AI agent that handles conversations autonomously while pulling GoSquared data for context. The AI agent can resolve common questions, qualify leads based on visitor behavior, and only escalate to humans when necessary.

Can the agent send messages in GoSquared chat conversations?

Yes. The Post Chat Message endpoint lets the agent send messages as an agent, client, or bot within existing GoSquared chat sessions. It can also leave internal notes on conversations using the Post Chat Note endpoint, helping human agents who may review the thread later.

What are Smart Groups and how does the agent use them?

Smart Groups are GoSquared segments that dynamically group users by custom criteria like behavior, properties, or events. The agent can create new Smart Groups, list existing ones, and retrieve people within a group. This enables targeted engagement during conversations based on audience segments you define.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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ISO
SOC 2
HIPAA

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