GoSquared

Real-time visitor intelligence that powers smarter AI conversations

Your AI agent sees who is on your site right now, what pages they are browsing, and where they came from. GoSquared's live analytics feed into every conversation, so your agent engages visitors with context instead of guesswork. Support becomes proactive, not reactive.

Chosen by 800+ global brands across industries

Live analytics wired into your agent's brain

From concurrent visitor counts to individual browsing histories and traffic source breakdowns, your AI agent accesses GoSquared's real-time data during every interaction.

GoSquared

Use Cases

Analytics-driven conversations that convert

See how businesses use live visitor data and behavioral analytics to transform AI agent interactions from generic responses into personalized engagements.

Proactive Engagement Based on Browsing Behavior

A visitor has been browsing your pricing page for three minutes. Your AI Agent checks GoSquared's live visitor data, sees the visitor is a returning user from a target company, and proactively offers to answer pricing questions. The visitor gets relevant help at the exact moment of decision-making. Conversion rates improve because engagement happens when intent is highest.

Traffic Anomaly Reporting for Marketing Teams

A marketing manager asks the AI Agent how today's traffic compares to last week. The agent queries GoSquared's Trends Aggregate API for both periods, calculates the difference, and highlights that organic traffic spiked 40% due to a blog post going viral. The team gets actionable insights in a chat message instead of spending 20 minutes building a dashboard comparison.

Customer Context Across Multiple Chat Sessions

A returning customer opens a new chat. The AI Agent identifies them through GoSquared, retrieves their full event feed and previous chat transcripts, and picks up exactly where the last conversation ended. The customer never has to repeat their issue. Support continuity is maintained automatically across sessions and channels.

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GoSquared

FAQs

Frequently Asked Questions

How does the AI agent access real-time visitor data from GoSquared?

The agent calls GoSquared's Now Visitors and Now Concurrents endpoints to retrieve live visitor counts, individual browsing sessions, device types, and geographic locations. Data is fetched in real time with each request, giving your agent an up-to-the-second view of who is on your site.

Can the agent identify anonymous visitors and link them to known profiles?

Yes. The Tracking Identify endpoint associates a visitor_id with a person_id and custom properties like name and email. Once identified, all previous anonymous browsing activity is linked to the known user profile in GoSquared's People CRM, enriching future conversations.

What GoSquared credentials does Tars need?

Tars requires two values: your GoSquared API Key (found under API Access in account settings) and your Site Token (found under Settings, Current Project, General). These are entered in the Tars dashboard when adding the GoSquared tool. No OAuth flow is needed.

Does Tars store my GoSquared analytics or visitor data?

No. All analytics data, visitor profiles, chat histories, and traffic metrics are queried live from GoSquared's API during conversations. Tars does not maintain a separate copy of your analytics data. Everything stays within your GoSquared account.

Can the agent retrieve historical traffic trends, not just live data?

Yes. The Trends Aggregate endpoint returns pageviews, visitors, and session metrics for any specified date range with configurable intervals (hourly, daily, monthly). The agent can also pull page-level metrics, campaign medium data, and event trigger counts for historical analysis.

How is this different from GoSquared's built-in live chat?

GoSquared's live chat requires human agents to respond. Tars provides an AI agent that handles conversations autonomously while pulling GoSquared data for context. The AI agent can resolve common questions, qualify leads based on visitor behavior, and only escalate to humans when necessary.

Can the agent send messages in GoSquared chat conversations?

Yes. The Post Chat Message endpoint lets the agent send messages as an agent, client, or bot within existing GoSquared chat sessions. It can also leave internal notes on conversations using the Post Chat Note endpoint, helping human agents who may review the thread later.

What are Smart Groups and how does the agent use them?

Smart Groups are GoSquared segments that dynamically group users by custom criteria like behavior, properties, or events. The agent can create new Smart Groups, list existing ones, and retrieve people within a group. This enables targeted engagement during conversations based on audience segments you define.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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