Google Analytics

Ask your GA4 data a question and get answers in plain language

Your AI agent runs Google Analytics reports, pulls real-time traffic data, and surfaces conversion metrics mid-conversation. Marketing teams get insights without building dashboards. Executives ask natural language questions and receive data-backed answers instantly. GA4 complexity becomes conversational simplicity.

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GA4 reporting through natural conversation

Your AI agent queries Google Analytics 4 properties on demand, running reports, checking real-time data, and surfacing the metrics that drive your business decisions.

Run Custom Reports

Marketing manager asks 'What were our top landing pages last week?' The agent runs a GA4 report with page path dimensions and session metrics, returning a ranked list of pages with traffic numbers and bounce rates.

Check Real-Time Traffic

During a product launch, the team asks 'How many users are on the site right now?' The agent runs a real-time report from GA4, returning active user count, top active pages, and traffic sources for the current moment.

Track Conversion Events

Agent retrieves key event definitions and conversion data from your GA4 property. When asked about purchase completions or signup rates, it pulls the specific event metrics with date range filtering.

List Audience Segments

Agent fetches all configured audiences on your GA4 property, showing segment definitions and sizes. Useful for understanding which customer groups are being tracked and how they are performing relative to each other.

Run Funnel Analysis

Product team wants to know where users drop off in the checkout flow. The agent runs a GA4 funnel report with your defined steps, returning completion rates and abandonment points for each stage.

Export Audience Data

Agent creates audience exports from GA4, allowing you to query specific user segments for analysis. Retrieve rows of audience members matching your criteria for activation in campaigns or deeper investigation.

Google Analytics

Use Cases

Analytics questions answered instantly

Real scenarios where teams use AI agents to query GA4 data during meetings, campaigns, and strategy sessions, getting insights without waiting for analyst reports.

Campaign Performance Check During Strategy Meetings

The marketing team is reviewing Q4 campaign results in a meeting. Someone asks how the Black Friday landing page performed compared to last year. Your AI Agent runs a GA4 report comparing sessions, conversion rate, and revenue for the two periods. The team sees a 34% improvement in conversions and adjusts their Q1 strategy on the spot. No one pauses the meeting to open a dashboard.

Real-Time Launch Day Monitoring via Chat

Your product team just shipped a major feature. The PM messages the AI Agent asking for real-time traffic on the new feature page. The agent returns active users, referral sources, and engagement metrics from GA4's real-time reporting. When traffic spikes from a Hacker News post, the team spots it immediately and doubles down on that channel with social amplification.

Executive Reporting Without Dashboard Training

The CEO asks 'How is our website performing this month?' over Slack. Your AI Agent queries GA4 for monthly sessions, unique users, top acquisition channels, and conversion rates. It formats the response in plain language with percentage changes versus last month. The CEO gets a complete performance snapshot in 30 seconds without learning how to navigate GA4's interface.

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Google Analytics

Google Analytics

FAQs

Frequently Asked Questions

What GA4 data can the AI agent access through the integration?

The agent accesses GA4 properties, reports (standard and pivot), real-time data, audiences, conversion events, key events, data streams, channel groups, custom dimensions, calculated metrics, and audience exports. It uses the GA4 Data API and Admin API to query the same data available in your GA4 dashboard.

Can the agent run custom GA4 reports with specific dimensions and metrics?

Yes. The Run Report endpoint accepts custom dimension and metric combinations, date ranges, filters, and sorting parameters. The agent translates natural language questions into the appropriate API request. For example, asking 'top traffic sources last month' triggers a report with source/medium dimensions and session metrics filtered to the previous 30 days.

How does the OAuth connection to Google Analytics work?

Tars uses Google's standard OAuth 2.0 flow with drive.file and userinfo.email scopes. You authorize access through your Google account, which grants the agent read permissions to your GA4 properties. No API keys to manage. You can revoke access anytime from your Google account security settings.

Does Tars store copies of my Google Analytics data?

No. Tars queries the GA4 API in real time when you ask a question. Report results are fetched live, formatted into a response, and not stored in a separate database. Your analytics data remains in your Google Analytics account.

Can the agent check real-time active users on my website?

Yes. The Run Realtime Report endpoint returns current active users, active pages, traffic sources, and event data from the last 30 minutes. This is the same data you see in GA4's Realtime overview, delivered through conversation instead of a dashboard.

How is this different from using GA4's built-in Explorations?

GA4 Explorations require navigating the interface, configuring dimensions and metrics, and understanding the analysis hub. Tars lets anyone ask questions in plain language and get formatted answers. It is especially valuable for team members who do not use GA4 daily but need data for decisions.

Can the agent compare metrics across different date ranges?

Yes. The report API supports multiple date ranges in a single request. Ask 'compare this month's sessions to last month' and the agent runs a report with both periods, calculating the percentage change and presenting the comparison clearly.

What happens if I ask about data from a GA4 property the agent does not have access to?

The agent can only access GA4 properties that the authorized Google account has permissions for. If you ask about a property outside your access scope, the agent will explain that the data is unavailable and suggest checking your Google Analytics account permissions or connecting with a different Google account.

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Email - sales@hellotars.com

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Email - sales@hellotars.com

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