Gong
Your AI agent pulls transcripts, tracks engagement patterns, and retrieves call data from Gong in real time. Sales reps get deal intelligence mid-conversation. Managers see coaching opportunities without reviewing hours of recordings. Revenue data meets customer interactions.
Your AI agent taps into Gong's call recordings, transcripts, and engagement analytics, delivering deal insights and coaching data exactly when your team needs them.
Gong
See how sales teams leverage AI agents to surface Gong insights during calls, pipeline reviews, and coaching sessions, without leaving their workflow.
A sales rep is about to join a follow-up call with a major prospect. They ask the AI Agent for a summary of previous interactions. The agent pulls transcripts from Gong for all prior calls, highlights the prospect's stated budget, timeline concerns, and competitor mentions. The rep walks into the call fully prepared with specific talking points, increasing their close probability.
A sales manager needs to coach a struggling rep. They ask the AI Agent for that rep's call activity and scorecard results from the past month. The agent retrieves Gong's aggregated statistics and scorecard data, identifying patterns like low discovery question ratios and missed follow-up commitments. The coaching conversation is grounded in data, not gut feeling.
During a pipeline review, a VP asks about a stalled enterprise deal. The AI Agent pulls the last three Gong call transcripts, surfaces that the economic buyer has gone silent for two weeks and the champion mentioned evaluating a competitor. The VP spots the risk early and redirects executive resources to save the deal before it slips.
Gong
FAQs
The agent can retrieve call recordings metadata, full transcripts, user activity statistics, scorecard results, CRM entity data, Engage flow details, library folders, and interaction statistics. It accesses the same data available through Gong's public API, scoped by your API key permissions.
The agent uses Gong's Call Transcript endpoint with the call ID. It retrieves the full text transcript including speaker labels, timestamps, and identified topics. You can also fetch transcripts in bulk for calls within a date range using the batch transcript endpoint.
You need a Gong API key and your Gong instance base URL. Generate the API key from your Gong settings under Company Settings, then API. The key controls which data the integration can access based on the scopes you enable, such as calls:read, users:read, and scorecards:read.
No. Tars fetches transcript and call data from Gong's API in real time during conversations. The content is used to generate responses and is not stored in a separate database. Your Gong data remains in your Gong instance.
Yes. The agent can retrieve scorecard data filtered by date range, showing how calls were scored against your defined criteria. This includes individual question scores and overall ratings. Managers can ask for a rep's recent scorecard trends during coaching conversations.
Gong's dashboard requires you to log in, navigate to the right call, and review data manually. Tars brings Gong insights into the conversation where you already are, whether that is Slack, your website, or WhatsApp. Ask a question in natural language and get the relevant Gong data instantly.
Yes. The agent can retrieve flow assignments for specific prospects using the Engage flows endpoints. It shows which outreach sequences are active, how many prospects are assigned, and the flow type (company-wide, team, or personal), helping reps coordinate their outreach.
Gong typically processes and transcribes calls within a few hours of recording. If a transcript is not yet available, the agent will return the call metadata including participants, duration, and recording status, and inform you that the transcript is still processing.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.
Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
Email - sales@hellotars.com
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