Giphy Search

Make every customer conversation visual with AI-powered Giphy GIF search

Your AI agent searches the world's largest GIF library in real time to deliver expressive, on-brand visual responses. Customers get engaging answers enriched with relevant animations instead of plain text walls. Conversations feel human, memorable, and shareable.

Chosen by 800+ global brands across industries

Visual expression at your agent's fingertips

From trending animations to keyword-perfect GIFs, your AI agent taps into millions of Giphy visuals to make every reply more engaging and memorable.

Search GIFs by Keyword

A customer asks about a product feature and your agent finds the perfect explanatory GIF. It queries Giphy with relevant keywords, retrieves matching animations ranked by relevance, and embeds the top result right in the conversation.

Filter Content Ratings

Your brand reputation stays protected. The agent applies Giphy content rating filters (G, PG, PG-13) automatically, ensuring every GIF shared in customer conversations is appropriate for your audience and compliant with your brand guidelines.

Deliver Multilingual GIFs

Customers chatting in Spanish, French, or Japanese receive culturally relevant GIFs. The agent passes the correct language code to Giphy search, returning animations with localized tags and trending content from that language community.

Control Result Volume

Whether your agent needs one perfect GIF or a carousel of options, the limit parameter puts you in control. Fetch a single best match for quick replies or return up to 50 options for customer selection in rich message formats.

Enhance Product Demos

Customer browsing your catalog gets a GIF demonstration alongside product descriptions. Your agent finds animated visuals showing the product in action, turning static conversations into dynamic browsing experiences that drive purchase decisions.

Boost Engagement with Reactions

After resolving a support issue, your agent sends a celebration GIF. It searches for reaction animations matching the conversation mood, adding personality and warmth to automated interactions that customers remember and share.

Giphy Search

Use Cases

Conversations that come alive

Watch how GIF-powered AI conversations transform mundane support interactions into memorable brand experiences that customers actually enjoy.

Celebrating Milestones with Visual Flair

A loyal customer completes their 10th purchase and messages your store. Your AI Agent recognizes the milestone, searches Giphy for a congratulatory animation, and delivers a personalized celebration GIF alongside a discount code. The customer screenshots the interaction and shares it on social media. Your brand goes viral for the right reasons.

Visual Troubleshooting Instead of Text Walls

A customer asks how to reset their device. Instead of sending a paragraph of instructions, your AI Agent searches Giphy for a step-by-step animated guide matching the process. The customer sees the action visually, follows along, and resolves the issue in seconds. Support satisfaction scores climb because visual answers beat text every time.

Breaking Language Barriers with Universal Imagery

An international visitor lands on your site and types in broken English. Your AI Agent detects the communication gap and supplements its text response with a descriptive GIF from Giphy that illustrates the answer visually. The customer understands immediately. No translator needed, no frustration, just a GIF worth a thousand words.

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Giphy Search

Giphy Search

FAQs

Frequently Asked Questions

How does the AI agent decide which GIF to send in a conversation?

The agent analyzes the conversation context, extracts relevant keywords, and queries Giphy's Search API with those terms. It ranks results by relevance score and selects the top match. You can also configure the agent to prefer specific content ratings or languages to align with your brand guidelines.

Can I restrict GIF content to keep conversations professional?

Yes. Giphy's rating parameter lets you set content boundaries. Configure the agent to only return G-rated GIFs for a family-friendly brand, or allow PG content for a more casual tone. The filter applies at the API level, so inappropriate content never reaches your customers.

What happens if the Giphy search returns no results for a query?

The agent handles empty results gracefully. If no GIF matches the search terms, it falls back to a text-only response or tries a broader keyword variation. You can configure fallback behavior, such as pulling from a curated set of brand-approved GIFs stored in your account.

Does Giphy track which GIFs my customers see?

Giphy uses analytics to improve search ranking, but individual customer data is not shared with Giphy. The API call contains only search keywords, not user identities. Tars does not pass customer emails or personal details to the Giphy service during GIF retrieval.

Will GIFs slow down the conversation experience for customers?

No. Giphy returns optimized file URLs in multiple sizes, including small previews and fixed-height versions ideal for chat. The agent selects the appropriate size for your channel, whether that is a compact mobile preview or a full-width desktop animation, keeping load times fast.

Can the agent send GIFs on WhatsApp and SMS channels?

On WhatsApp, the agent sends GIFs as media messages that play inline. SMS does not support embedded media, so the agent shares a Giphy link instead. The channel detection happens automatically, ensuring GIF delivery adapts to each messaging platform's capabilities.

How is this different from just embedding a Giphy widget on my site?

A Giphy widget lets users browse GIFs manually. With Tars, the AI agent selects and sends contextually relevant GIFs as part of intelligent conversation flow. There is no manual browsing. The right GIF appears at the right moment, driven by what the customer is asking about.

Do I need a paid Giphy account for this integration?

Giphy offers free API keys that support 100 searches per hour for development and testing. For production use with higher traffic, you can apply for a production API key from Giphy at no cost. There is no paid tier required for standard GIF search functionality.

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Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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