
Giphy Search
Your AI agent searches the world's largest GIF library in real time to deliver expressive, on-brand visual responses. Customers get engaging answers enriched with relevant animations instead of plain text walls. Conversations feel human, memorable, and shareable.




From trending animations to keyword-perfect GIFs, your AI agent taps into millions of Giphy visuals to make every reply more engaging and memorable.
Giphy Search
Watch how GIF-powered AI conversations transform mundane support interactions into memorable brand experiences that customers actually enjoy.
A loyal customer completes their 10th purchase and messages your store. Your AI Agent recognizes the milestone, searches Giphy for a congratulatory animation, and delivers a personalized celebration GIF alongside a discount code. The customer screenshots the interaction and shares it on social media. Your brand goes viral for the right reasons.
A customer asks how to reset their device. Instead of sending a paragraph of instructions, your AI Agent searches Giphy for a step-by-step animated guide matching the process. The customer sees the action visually, follows along, and resolves the issue in seconds. Support satisfaction scores climb because visual answers beat text every time.
An international visitor lands on your site and types in broken English. Your AI Agent detects the communication gap and supplements its text response with a descriptive GIF from Giphy that illustrates the answer visually. The customer understands immediately. No translator needed, no frustration, just a GIF worth a thousand words.

Giphy Search
FAQs
The agent analyzes the conversation context, extracts relevant keywords, and queries Giphy's Search API with those terms. It ranks results by relevance score and selects the top match. You can also configure the agent to prefer specific content ratings or languages to align with your brand guidelines.
Yes. Giphy's rating parameter lets you set content boundaries. Configure the agent to only return G-rated GIFs for a family-friendly brand, or allow PG content for a more casual tone. The filter applies at the API level, so inappropriate content never reaches your customers.
The agent handles empty results gracefully. If no GIF matches the search terms, it falls back to a text-only response or tries a broader keyword variation. You can configure fallback behavior, such as pulling from a curated set of brand-approved GIFs stored in your account.
Giphy uses analytics to improve search ranking, but individual customer data is not shared with Giphy. The API call contains only search keywords, not user identities. Tars does not pass customer emails or personal details to the Giphy service during GIF retrieval.
No. Giphy returns optimized file URLs in multiple sizes, including small previews and fixed-height versions ideal for chat. The agent selects the appropriate size for your channel, whether that is a compact mobile preview or a full-width desktop animation, keeping load times fast.
On WhatsApp, the agent sends GIFs as media messages that play inline. SMS does not support embedded media, so the agent shares a Giphy link instead. The channel detection happens automatically, ensuring GIF delivery adapts to each messaging platform's capabilities.
A Giphy widget lets users browse GIFs manually. With Tars, the AI agent selects and sends contextually relevant GIFs as part of intelligent conversation flow. There is no manual browsing. The right GIF appears at the right moment, driven by what the customer is asking about.
Giphy offers free API keys that support 100 searches per hour for development and testing. For production use with higher traffic, you can apply for a production API key from Giphy at no cost. There is no paid tier required for standard GIF search functionality.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.