Formbricks

Turn every conversation into actionable feedback with Formbricks AI

Your AI agent creates targeted surveys, collects responses, and manages contacts inside Formbricks while chatting with customers. Feedback loops that used to take days now happen in a single conversation. Response rates climb when surveys meet people where they already are.

Chosen by 800+ global brands across industries

Survey intelligence your agent wields

From building surveys on the fly to pulling response analytics, your AI agent turns Formbricks into a real-time feedback engine inside every customer interaction.

Formbricks

Use Cases

Feedback loops, automated

See how product teams and support managers use AI agents to collect, route, and act on customer feedback without switching between tools.

Post-Resolution Satisfaction Surveys

After resolving a support issue, your AI agent creates a short NPS survey in Formbricks tailored to the conversation topic, sends it to the customer right there in the chat, and records their response. Your product team wakes up to structured feedback tied to specific issues, not generic survey blasts that nobody answers.

Real-Time Feature Request Collection

A customer mentions they wish your product had a certain feature. Your AI agent captures the request, creates a Formbricks response entry tagged with the user's segment and plan level, and registers the contact for follow-up surveys. Product managers get prioritized feedback data without combing through chat logs.

Automated Onboarding Feedback

A new user completes their first setup steps and the AI agent triggers a Formbricks onboarding survey asking about their experience. The agent records the response and updates the contact's attributes with completion status. Your growth team spots onboarding friction points within hours instead of weeks.

Try
Formbricks

Formbricks

FAQs

Frequently Asked Questions

How does the AI agent create surveys inside Formbricks during a conversation?

The agent uses Formbricks' Create Survey API to build surveys with custom questions and display types. It specifies the environment ID and question definitions programmatically, so surveys appear in your Formbricks dashboard ready for deployment. You control which survey templates the agent can use through your agent configuration.

Can the agent collect survey responses directly from the chat without redirecting customers?

Yes. The agent gathers answers conversationally and submits them to Formbricks via the Create Response API with the survey ID, answer data, and metadata like language and source. The customer never leaves the chat. Responses appear in Formbricks exactly as if they completed the survey through a traditional link.

What Formbricks permissions does Tars need to operate?

Tars requires a Formbricks Management API key with access to surveys, responses, contacts, and webhooks within your chosen environment. You generate this key in your Formbricks settings under API Keys. You can revoke it at any time without affecting other integrations.

Does Tars store copies of my Formbricks survey responses?

No. Tars calls the Formbricks API in real-time during conversations. Survey data, contact attributes, and response details are fetched live and used only to serve the current interaction. We do not maintain a separate database of your Formbricks data.

Can the agent filter responses by date range or specific contacts?

Yes. The Formbricks Get Responses endpoint supports filtering by surveyId, contactId, startDate, and endDate parameters. Your agent uses these filters to pull exactly the feedback slice you need, whether it is last week's NPS scores or a single customer's history.

How is this different from using Formbricks' built-in website survey widget?

Formbricks' widget triggers surveys based on page events. Tars embeds survey collection inside actual conversations, so feedback happens in context. The agent can ask follow-up questions, clarify vague answers, and route responses to the right team. Plus, Tars works across WhatsApp, SMS, and web, not just your website.

Can the agent handle bulk contact imports into Formbricks?

Yes. The agent can upload up to 250 contacts at once using Formbricks' Bulk Contacts API. This is useful when migrating a segment of users for a new survey campaign. Each contact includes custom attributes for targeting.

What happens if a customer declines to answer a survey question mid-conversation?

The agent handles partial responses gracefully. It can submit a Formbricks response marked as unfinished, preserving whatever answers were collected. If the customer returns later, the agent can update the existing response with additional data using the Update Response API.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

GDPR
ISO
SOC 2
HIPAA

Still scrolling? We both know you're interested.

Let's chat about AI Agents the old-fashioned way. Get a demo tailored to your requirements.

Schedule a Demo