Dynamics 365

Give your Microsoft CRM an AI agent that sells and supports nonstop

Your AI agent talks to customers and acts inside Dynamics 365 simultaneously. It captures leads, opens support cases, and advances opportunities while your reps sleep. Enterprise CRM automation that works around the clock, across every channel.

Chosen by 800+ global brands across industries

Enterprise CRM actions at conversation speed

Your AI agent operates Dynamics 365 entities the way a seasoned sales rep would, creating records, updating pipelines, and resolving cases in real time.

Dynamics 365

Use Cases

Enterprise sales and service scenarios

See how teams using Microsoft Dynamics 365 deploy AI agents to capture revenue, reduce case resolution time, and keep their CRM accurate without manual effort.

Lead Capture From Every Channel, Every Hour

A manufacturing prospect visits your website at midnight and asks about bulk pricing. Your AI Agent qualifies them with a few questions, then creates a lead in Dynamics 365 with their company name, email, and inquiry topic. When your sales team opens CRM the next morning, the lead is waiting with full context. No form abandonment, no missed prospects.

Instant Case Creation for Frustrated Customers

A customer contacts support via WhatsApp about a billing discrepancy. Your AI Agent gathers the details, looks up their account in Dynamics 365, and creates a case with high priority, the related account GUID, and a detailed description of the issue. The support agent assigned to the case already knows the full story before they even open it.

Pipeline Updates That Happen During the Deal

After a discovery call, your sales rep tells the AI agent that the prospect is moving forward with a $50,000 proposal. The agent updates the Dynamics 365 opportunity with the new estimated value, shifts the sales stage to Propose, and sets the expected close date. Your forecast dashboard refreshes instantly. No CRM admin work after every call.

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Dynamics 365

Dynamics 365

FAQs

Frequently Asked Questions

Which Dynamics 365 entities can the AI agent create and update?

The agent works with core CRM entities including accounts, contacts, leads, opportunities, cases (incidents), invoices, and sales orders. It can create new records, update existing ones, and retrieve data from all of these entities through the Dynamics 365 Web API.

How does the agent authenticate with my Dynamics 365 instance?

Tars uses OAuth 2.0 with user impersonation scopes. You provide your organization subdomain (for example, myorg in myorg.crm.dynamics.com) and authorize through Microsoft's login flow. The agent acts under your delegated permissions, so your existing security roles and field-level security still apply.

Can the agent assign leads to specific sales reps based on territory or product line?

The agent creates leads with fields like company name, subject, and contact info. You can combine this with Dynamics 365's native assignment rules or Power Automate flows to route leads to the right rep based on territory, industry, or deal size. The agent provides the data; your CRM rules handle distribution.

Does Tars store a copy of my Dynamics 365 contact or account data?

No. Tars queries your Dynamics 365 environment in real time during conversations. Contact details, lead records, and opportunity data are fetched live through the Web API and used only to serve the current customer interaction. We do not maintain a separate database of your CRM records.

What happens if a customer asks about a case that was created before the integration?

The agent can retrieve any existing case record from your Dynamics 365 instance, regardless of when it was created. As long as the incident exists in your CRM, the agent can look it up by case ID, provide status updates, and even add new notes or change priority based on the customer's follow-up.

How is this different from Dynamics 365's built-in Copilot or Power Virtual Agents?

Power Virtual Agents and Copilot operate within the Microsoft ecosystem. Tars works across WhatsApp, SMS, your website, and 600+ other tool integrations. If your customers interact outside of Teams or your Dynamics portal, Tars gives your CRM an AI presence wherever those conversations happen.

Can the AI agent update opportunity sales stages and revenue forecasts mid-conversation?

Yes. The agent can modify the sales stage code (Qualify, Develop, Propose, Close) and the estimated value on any opportunity record. When a prospect provides new information during a conversation, the agent pushes updates to Dynamics 365 immediately, keeping your pipeline forecast current.

Does the integration support multi-currency invoices and sales orders?

Yes. When creating invoices or sales orders, the agent accepts a transaction currency reference in GUID format. If your Dynamics 365 environment has multiple currencies configured, the agent can specify the correct one for each record based on the customer's region or preference.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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