Diffbot

Turn any URL into structured intelligence for your AI conversations

Your customers share links, mention products, or reference articles. Your AI agent extracts structured data from those pages using Diffbot's machine vision, then responds with pricing, reviews, authorship, and specifications. Web data becomes conversational intelligence in real time.

Chosen by 800+ global brands across industries

Web data extraction your agent commands

From article metadata to product specs, Diffbot's AI-powered extraction APIs give your agent the ability to understand and structure any web page a customer references.

Diffbot

Use Cases

Web intelligence made conversational

See how businesses leverage Diffbot's extraction capabilities through AI agents to deliver rich, data-driven answers that would otherwise require manual web research.

Competitive Product Research on Demand

A sales prospect asks 'How does your pricing compare to Company X?' Your AI Agent takes the competitor's product page URL, calls Diffbot's Product API, extracts current pricing and feature specs, then presents a side-by-side comparison. The prospect gets an informed answer in seconds. Your sales team closes deals faster with real-time competitive data.

News Monitoring for Customer Conversations

A customer shares a link to a news article about regulatory changes affecting your industry. Your AI Agent runs the URL through Diffbot's Article API, extracts the key points and publication date, and summarizes the impact on your product. The customer receives an informed response grounded in the actual article content, not a generic disclaimer.

Lead Enrichment from Company Websites

A prospect mentions their company during a chat. Your AI Agent queries Diffbot's Knowledge Graph to find the company's industry, employee count, funding history, and key executives. The agent tailors the conversation to the prospect's company size and sector. Your sales reps join calls with enriched context they never had to research manually.

Try
Diffbot

Diffbot

FAQs

Frequently Asked Questions

What types of web pages can the AI agent extract data from using Diffbot?

The agent can extract structured data from articles, product pages, discussion forums, event listings, images, and videos. Diffbot's Analyze API auto-detects page type and routes to the right extractor. If the page doesn't match a specific type, the agent falls back to general content extraction.

How does the Knowledge Graph search work during a conversation?

The agent constructs a DQL (Diffbot Query Language) query based on the customer's question, searching across Diffbot's index of over 60 billion crawled web pages. Results include structured entities like company profiles, person records, and article data. The agent parses and presents relevant facts conversationally.

Can the agent extract product pricing and reviews from any e-commerce site?

Diffbot's Product API uses machine vision to extract pricing, availability, specifications, and review data from most e-commerce sites without custom configuration. The agent passes the product page URL and receives structured JSON with the relevant fields. Accuracy is high because Diffbot uses visual understanding, not HTML scraping rules.

Does Tars store the web data Diffbot extracts during conversations?

No. Extracted data is used in real time to generate the agent's response within that conversation. Tars does not maintain a separate cache of Diffbot extraction results. Each query is processed live against the current state of the web page.

What is the difference between the Analyze API and specific extraction APIs?

The Analyze API auto-detects the content type of any URL and routes it to the appropriate extractor. Specific APIs like Article, Product, or Discussion let the agent target a known page type directly for faster, more precise extraction. The agent selects the right approach based on context.

Can the agent run bulk extraction jobs for large URL lists?

Yes. The agent can start a Diffbot Bulk job with up to 1,000 URLs per request, specifying the extraction type and notification settings. Results are processed asynchronously. The agent can also list and stop running bulk jobs. This is useful for market research or competitive analysis at scale.

How is Diffbot different from simple web scraping tools?

Traditional scrapers rely on CSS selectors or XPath rules that break when page layouts change. Diffbot uses computer vision and machine learning to understand page structure visually, extracting data accurately regardless of HTML layout. Your agent gets reliable, structured data without maintaining scraping rules.

What Diffbot plan do I need for this integration?

Basic extraction APIs work with any Diffbot plan. The Knowledge Graph search and Crawl API features require a Plus plan or higher. Your Diffbot API token determines which features are accessible. Enter the token in Tars and the agent will use whichever capabilities your plan supports.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

GDPR
ISO
SOC 2
HIPAA

Still scrolling? We both know you're interested.

Let's chat about AI Agents the old-fashioned way. Get a demo tailored to your requirements.

Schedule a Demo