Contentful

Let AI surface your Contentful CMS data in every customer conversation

Your marketing team publishes content in Contentful. Your AI agent reads it live. When visitors ask product questions, the agent pulls answers from your headless CMS spaces, keeping responses accurate and always reflecting your latest published content.

Chosen by 800+ global brands across industries

Headless CMS actions at conversation speed

Your AI agent interfaces with Contentful's Content Management API to retrieve space configurations and keep your content operations running smoothly during live interactions.

Contentful

Use Cases

Content operations made conversational

See how teams managing headless CMS content use AI to get instant answers about their Contentful setup without switching to the dashboard.

Quick Space Lookup for Content Teams

A new content writer messages 'What Contentful spaces do I have access to?' Your AI Agent calls the List Spaces API with their OAuth token, retrieves the authorized spaces, and presents each space name with its ID. The writer knows exactly where to publish their article without pinging a developer or waiting for a Slack reply from the CMS admin.

Seamless Rebrand Across Multiple Spaces

Marketing announces a product rebrand and the content lead needs to rename three Contentful spaces. Instead of logging into each space individually, they tell the AI agent which spaces need updating. The agent retrieves current versions, applies the new names through the Update Space API, and confirms each change. Three renames completed in one conversation.

Developer Precheck Before Deployment

A frontend developer is about to deploy a new site build and needs to verify the Contentful space ID and current version for their CI/CD pipeline. They ask the AI agent, which retrieves the space details instantly. The developer copies the space ID and version directly into their deployment config without opening the Contentful web app.

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Contentful

FAQs

Frequently Asked Questions

How does the AI agent retrieve content from my Contentful spaces?

The agent uses Contentful's Content Management API (CMA) via OAuth. It can list all spaces your account has access to, retrieve specific space details by ID, and update space names. All API calls happen in real-time using your authorized OAuth token, so the agent only sees spaces you have permission to access.

What OAuth scopes does Tars request from Contentful?

Tars requests two scopes: content_management_manage and content_management_read. The read scope allows listing and viewing spaces. The manage scope enables updating space configurations like renaming. You authorize these during the one-click OAuth flow and can revoke them anytime from your Contentful account settings.

Can the agent access individual content entries and assets within a space?

The current integration focuses on space-level operations: listing spaces, retrieving space details, and updating space names. For entry-level content queries using GraphQL, consider the Contentful GraphQL integration, which provides direct content querying capabilities across your content types.

Does the Update Space action risk overwriting someone else's changes?

No. Contentful uses optimistic locking via the X-Contentful-Version header. The agent must provide the current space version number when updating. If another user has modified the space since the version was fetched, the update will fail gracefully rather than overwrite their changes.

Does Tars cache or store my Contentful space data?

No. Every query runs live against Contentful's API using your OAuth credentials. Space names, IDs, and version numbers are fetched in real-time and used only to answer the current conversation. Tars does not maintain a separate copy of your CMS configuration.

Can I limit the agent to read-only access to my Contentful account?

Yes. While the OAuth flow requests both manage and read scopes, you can configure agent permissions within Tars to restrict it to list and retrieve operations only. The Update Space action can be disabled so the agent never modifies your Contentful configuration.

How is this different from using the Contentful web dashboard?

The dashboard requires logging in and navigating menus. Tars lets team members ask questions in natural language from WhatsApp, your website, or Slack. Content managers can check space details or trigger renames without leaving their current workflow, and non-technical staff get answers without CMS training.

What happens if my Contentful OAuth token expires during a conversation?

Tars handles OAuth token refresh automatically. If a token expires mid-conversation, the integration uses the refresh token to obtain a new access token without interrupting the user. The conversation continues seamlessly with no reauthentication required from the end user.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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