Builtwith

Give your sales team an AI research assistant powered by BuiltWith data

Before every sales call, your reps manually search for prospect technology stacks. Your AI agent does it instantly, pulling BuiltWith data on CMS platforms, analytics tools, hosting providers, and ecommerce systems. Reps walk into calls with personalized talking points, and marketing builds laser-targeted lists by technology adoption.

Chosen by 800+ global brands across industries

Technology intelligence in every conversation

From domain tech stack lookups to competitor analysis and lead list generation, your AI agent transforms BuiltWith's database of 673 million websites into instant, actionable sales intelligence.

Profile Domain Tech Stack

Sales rep asks 'What technologies does acme.com use?' Your AI agent calls BuiltWith's Domain API, retrieves every detected technology across analytics, CMS, hosting, and ecommerce categories, and delivers a complete tech profile in seconds.

Generate Technology Lead Lists

Marketing wants all US-based companies using Magento. The agent queries BuiltWith's Lists API filtered by technology and country, returns matching domains with company metadata, and delivers a segmented prospect list ready for outreach campaigns.

Research Financial Data

Enterprise sales needs to qualify a prospect by revenue. The agent fetches financial data from BuiltWith for US and UK registered companies, returning estimates for revenue and employee count to help prioritize the pipeline by deal size.

Find Similar Websites

Business development identifies a perfect customer and wants to find more like them. The agent calls BuiltWith's Recommendations API with that domain, returning websites with overlapping technology profiles as new prospecting targets.

Track Technology History

Competitive analyst asks when a rival switched from WordPress to Contentful. The agent retrieves historical technology adoption data from BuiltWith's Datasets API, showing first-detected and last-detected timestamps for every technology going back to 2000.

Resolve Social Profiles to Domains

A lead's LinkedIn URL is all you have. The agent calls BuiltWith's Social API, maps the social profile to its associated root domain, and then runs a full technology lookup. Incomplete prospect records get filled in automatically.

Builtwith

Use Cases

Sales intelligence that closes deals faster

How sales, marketing, and business development teams use AI agents to research prospects, build targeted lists, and uncover competitive insights through BuiltWith data.

Pre-Call Research in Under 10 Seconds

An account executive has a discovery call in 5 minutes and forgot to research the prospect. They ask the AI Agent to profile the prospect's website. The agent retrieves the full BuiltWith technology stack, identifies they use Shopify Plus, Google Analytics 4, and Klaviyo, and summarizes relevant talking points. The AE walks in prepared instead of winging it, and the prospect notices the personalization.

Targeted ABM Lists by Technology Stack

Marketing launches an account-based campaign targeting companies using a competitor's product. Your AI Agent queries BuiltWith for all domains using that competitor technology, filters by country and company size metadata, and exports a prioritized target list. Campaign targeting that used to require expensive data purchases happens through a single conversation with your agent.

Competitor Technology Migration Tracking

Product marketing wants to know if competitors are switching away from a platform your company also uses. Your AI Agent checks BuiltWith's historical dataset for each competitor domain, identifies technology additions and removals over the past 12 months, and flags any migrations. Market intelligence stays current without manual website audits.

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FAQs

Frequently Asked Questions

How does the AI agent look up a website's technology stack through BuiltWith?

The agent calls BuiltWith's Domain API Lookup endpoint with the target root domain. The response includes every detected technology grouped by category, including analytics, CMS, hosting, ecommerce, frameworks, and advertising tools. Each technology includes first-detected and last-detected dates, so you see both current and historical adoption.

Can the agent build lead lists of companies using a specific technology?

Yes. The Lists API returns all domains currently using a specified technology. Filter by ISO country code to target specific markets, or use the 'since' parameter to find recent adopters. The agent handles pagination automatically for technologies used by thousands of websites.

What BuiltWith API tier does the Tars integration require?

That depends on which endpoints you need. Basic domain lookups work with BuiltWith's free API tier. Technology lists, financial data, social lookups, and recommendations require a paid subscription. Enter your BuiltWith API key in Tars, and the agent will use whichever endpoints your key has access to.

Does Tars store the technology data it retrieves from BuiltWith?

No. Tars queries BuiltWith's APIs in real time during each conversation. Domain profiles, technology lists, and financial data are fetched live and used only to respond in the current session. Your BuiltWith API credits are consumed per query, and no data is cached by Tars.

Can the agent track how a competitor's tech stack has changed over time?

Yes. BuiltWith's Datasets Lookup provides historical technology usage data going back to 2000. The agent can compare current technologies against historical records to identify when a competitor adopted or dropped specific tools, giving you a timeline of their technology decisions.

How is this different from using the BuiltWith Chrome extension?

The Chrome extension profiles one website at a time while you browse. Tars integrates BuiltWith into your workflows for batch operations, enabling domain lookups, lead list generation, competitor monitoring, and social-to-domain resolution all through conversation. Research that required manual browsing becomes automated and scalable.

Can the agent map a LinkedIn or Twitter profile to a company website?

Yes. BuiltWith's Social API accepts social media profile URLs and returns associated root domains. The agent can take a LinkedIn company URL, resolve it to the company's website, and then run a full technology profile lookup, all in one request chain. Partial prospect data gets completed automatically.

How do I connect BuiltWith to my Tars AI Agent?

In your Tars dashboard, navigate to Tools and select BuiltWith. Enter your BuiltWith API key, which you can obtain by signing up at builtwith.com. Once connected, attach the tool to your AI Agent Gambit. The agent will call BuiltWith when users ask about website technologies, lead lists, or competitor research.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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SOC 2
HIPAA

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