Brevo

Turn every conversation into a Brevo marketing action

Your AI agent captures leads, looks up contacts, and triggers campaigns in Brevo while talking to your customers. Visitors who chat become contacts in your lists. SMS campaigns launch from a single request. Your marketing team gets data flowing into Brevo without lifting a finger.

Chosen by 800+ global brands across industries

Marketing muscle behind every chat

Your AI agent taps into Brevo's email, SMS, and contact management APIs to turn casual conversations into targeted marketing actions.

Brevo

Use Cases

Marketing workflows that run on conversation

Real scenarios where AI agents capture leads, trigger campaigns, and manage contacts inside Brevo without your marketing team switching between tools.

Lead Capture That Feeds Directly Into Brevo

A website visitor asks about your pricing plans via chat. Your AI Agent collects their name, email, and company size during the conversation, then checks if they already exist in Brevo. If they are new, the agent creates a contact and adds them to your "Pricing Inquiries" list. Your email nurture sequence triggers automatically. No form submissions needed, and your sales pipeline fills while the visitor is still engaged.

Flash Sale SMS Blasts from a Single Message

Your marketing lead tells the AI Agent to send a 24-hour flash sale SMS to the VIP customer list. The agent creates the SMS campaign in Brevo, sets the content with the discount code, targets the correct recipient list, and schedules it for immediate delivery. The campaign reaches thousands of phones in minutes. One conversation replaces fifteen minutes of dashboard navigation.

Contact Lookup for Personalized Support

A customer reaches out asking about an email they received. Your AI Agent looks up their profile in Brevo by email address, finds their list memberships and recent campaign interactions, and provides context-aware responses. The customer feels recognized. Your support team spends zero time searching through contact databases to understand who they are talking to.

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Brevo

Brevo

FAQs

Frequently Asked Questions

How does the AI agent look up contacts in my Brevo account?

The agent uses Brevo's Find Contact API to search by email address or phone number. When a customer provides their email during a chat, the agent queries Brevo in real-time and retrieves their full profile, including attributes, list memberships, and engagement data. This happens within the conversation without any dashboard access needed.

Can the agent send SMS campaigns to specific contact lists?

Yes. The agent uses Brevo's Create SMS Campaign API and can target specific list IDs, set the sender name, compose the message content, and schedule delivery. You define which lists the agent can target in your configuration, so it only sends to approved audiences.

What Brevo API permissions does Tars require?

Tars connects using your Brevo API key, which you generate from your Brevo account settings under SMTP and API. The key grants access to contacts, campaigns, templates, and lists based on your account plan. You can revoke or regenerate the key at any time from your Brevo dashboard.

Does Tars store my Brevo contact data or email lists?

No. Tars queries Brevo's API in real-time during active conversations. Contact details, list information, and campaign data are fetched live and used only for the current interaction. We do not maintain a separate copy of your Brevo marketing data.

Can the agent create contacts that automatically trigger Brevo automation workflows?

The agent creates contacts and adds them to lists using Brevo's API. If you have automation workflows in Brevo triggered by list membership or contact creation events, those automations will fire as expected. The agent works within Brevo's existing automation framework.

How is this different from Brevo's own chatbot feature?

Brevo's chatbot handles basic FAQ responses and visitor engagement on your site. Tars AI Agents go further by performing actual API actions during conversations, such as creating campaigns, looking up contacts, and managing templates. Plus, Tars works across WhatsApp, SMS, and web, and integrates with hundreds of other tools beyond Brevo.

What happens if the agent tries to find a contact that does not exist in Brevo?

The agent detects when no matching contact is found and responds accordingly. It can offer to create a new contact with the information gathered during the conversation, or it can continue the chat without requiring an existing Brevo record. No dead ends for the customer.

Can the agent manage both email and SMS campaigns in Brevo?

Yes. The agent can list, retrieve details, and create SMS campaigns. For email campaigns, it can list campaigns with filters by status and type, update campaign settings, and manage email templates. Both channels are accessible within a single conversation.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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