Brandfetch

Every company logo and brand asset, pulled into conversations automatically

A prospect mentions their company. Your AI agent fetches the logo, brand colors, industry, and firmographic details from Brandfetch before the next message sends. Onboarding screens personalize with the customer's own branding. Transaction feeds show recognizable merchant logos instead of cryptic abbreviations. Brand data enriches every touchpoint without manual research.

Chosen by 800+ global brands across industries

Brand data on demand, inside every workflow

Your AI agent retrieves logos, colors, company details, and merchant identities from Brandfetch's global brand registry, enriching conversations and records with verified visual assets.

Fetch Full Brand Profile

Prospect provides their company domain during a chat. Your AI agent calls Brandfetch's Get Brand Info endpoint, retrieves logos in SVG and PNG, hex color codes, fonts, and company description, and populates the customer record with complete brand assets in one call.

Retrieve Company Logo

Marketing needs a partner's logo for a co-branded landing page. Your AI agent calls Brandfetch's Get Logo endpoint with the desired dimensions and theme (light or dark), and delivers the exact format needed without anyone visiting the partner's website to hunt for a press kit.

Look Up Company Details

A new lead signs up with a work email. Your AI agent extracts the domain, calls Brandfetch's Get Company Info endpoint, and returns industry classification, company description, and firmographic data. The sales team sees a qualified profile before the first follow-up.

Identify Transaction Merchants

A banking app processes the text 'AMZN MKTP US*123ABC456' from a credit card statement. Your AI agent calls Brandfetch's Identify Merchant endpoint, resolves the cryptic string to Amazon Marketplace, and returns the Amazon logo and proper merchant name for display.

Enrich Transaction Records

A fintech platform categorizes user spending. Your AI agent calls Brandfetch's Get Transaction Info endpoint with each statement label and country code, matching every line item to a recognized brand with its logo, domain, and industry for a polished transaction feed.

Search Brands by Name

A user types 'nik' into a company name field. Your AI agent calls Brandfetch's Search Brands endpoint, retrieves matching results with Nike, Nikon, and Nikola displayed alongside their logos, and powers a rich autocomplete experience backed by verified brand data.

Brandfetch

Use Cases

Brand intelligence that sells itself

Real scenarios where AI fetches logos during onboarding, resolves mystery merchants on bank statements, and enriches sales pipelines with company data, all without a designer or researcher in the loop.

Onboarding Screens That Mirror the Customer's Brand

A new B2B customer signs up with their work email. Your AI Agent extracts the domain, calls Brandfetch's Get Brand Info endpoint, retrieves their logo and primary brand colors, and renders the welcome screen with their own visual identity. The customer sees their company logo on the dashboard before they finish setup. First impressions shift from generic to personal, and activation rates climb because the product already feels like theirs.

Readable Bank Statements Instead of Cryptic Codes

A mobile banking user opens their transaction history and sees 'SQ *COFFEE HOUSE PORTLAND OR' alongside ten other indecipherable entries. Your AI Agent processes each line through Brandfetch's Identify Merchant endpoint, resolves the text to 'Square - Coffee House,' and displays the Coffee House logo next to the charge. Users understand their spending at a glance. Fewer customers call support to ask 'What is this charge?' and chargeback disputes decrease because transactions are recognizable.

Sales Intelligence Enrichment Before Discovery Calls

A sales rep has a discovery call with a prospect in 15 minutes. Your AI Agent takes the prospect's domain from the CRM, calls Brandfetch's Get Brand Info and Get Company Info endpoints, and generates a pre-call brief including the company logo, industry, brand colors, and a short description. The rep walks into the call with visual context and talking points. Preparation that used to take 10 minutes of manual research happens in under two seconds.

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Brandfetch

Brandfetch

FAQs

Frequently Asked Questions

What identifiers can the AI agent use to look up a brand in Brandfetch?

The agent supports four identifier types: domain names (like nike.com), Brandfetch Brand IDs (like id_0dwKPKT), ISIN numbers (like US6541061031), and stock ticker symbols (like NKE). This means you can look up brands from email domains, financial data, or user input without needing a standardized format.

How does Brandfetch handle merchants with cryptic credit card statement descriptions?

The Identify Merchant endpoint takes raw transaction text like 'AMZN MKTP US*123ABC456' and a country code, then resolves it to the actual brand. Brandfetch maintains a global registry mapping transaction patterns to companies. The response includes the merchant name, domain, logo, and industry classification so your transaction feed becomes instantly readable.

What format do the logos come in from the Brandfetch API?

The Get Logo endpoint returns logos in SVG and PNG formats. You can specify exact pixel dimensions with width and height parameters, choose between icon, full logo, or symbol variants, and select light or dark theme versions. This gives you production-ready assets without needing a designer to resize or reformat them.

Does Tars cache or store brand assets retrieved from Brandfetch?

No. Tars queries Brandfetch's API in real time and delivers the results within the conversation, but does not maintain a local copy of logos, colors, or company data. Brand assets are served directly from Brandfetch's CDN. This ensures you always receive the most current version of a company's branding.

What happens when Brandfetch does not have data for a particular company?

Brandfetch indexes brand data in real time. If a queried brand is not yet in the registry, the API attempts to fetch and index the information live from the company's website. This provides coverage for businesses of all sizes globally, though newly indexed brands may initially return fewer assets than well-established ones.

Can the agent enrich transaction feeds with merchant logos at scale?

Yes. The agent processes each transaction through Brandfetch's Get Transaction Info or Identify Merchant endpoints. For high-volume fintech applications, Brandfetch offers up to 500,000 requests per month on their free tier, with higher limits on paid plans. The agent handles the enrichment pipeline automatically, matching each statement line to a brand.

How is using Tars with Brandfetch different from collecting brand assets manually?

Manual collection means visiting a company's website, searching for a press kit or media page, downloading a logo in the right format, and checking if the colors are current. One brand takes 5 to 10 minutes. Brandfetch through Tars does this programmatically for any company in under a second, and the assets are always verified and up to date.

Can the agent power a brand search autocomplete in our signup form?

Yes. The Search Brands endpoint accepts partial name queries and returns matching brands with icons and domains. Configure your agent to call this as users type in a company name field. Instead of plain text suggestions, users see brand logos next to each result, creating a polished autocomplete experience that also captures the correct domain for downstream enrichment.

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At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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