Brandfetch

Every company logo and brand asset, pulled into conversations automatically

A prospect mentions their company. Your AI agent fetches the logo, brand colors, industry, and firmographic details from Brandfetch before the next message sends. Onboarding screens personalize with the customer's own branding. Transaction feeds show recognizable merchant logos instead of cryptic abbreviations. Brand data enriches every touchpoint without manual research.

Chosen by 800+ global brands across industries

Brand data on demand, inside every workflow

Your AI agent retrieves logos, colors, company details, and merchant identities from Brandfetch's global brand registry, enriching conversations and records with verified visual assets.

Fetch Full Brand Profile

Prospect provides their company domain during a chat. Your AI agent calls Brandfetch's Get Brand Info endpoint, retrieves logos in SVG and PNG, hex color codes, fonts, and company description, and populates the customer record with complete brand assets in one call.

Retrieve Company Logo

Marketing needs a partner's logo for a co-branded landing page. Your AI agent calls Brandfetch's Get Logo endpoint with the desired dimensions and theme (light or dark), and delivers the exact format needed without anyone visiting the partner's website to hunt for a press kit.

Look Up Company Details

A new lead signs up with a work email. Your AI agent extracts the domain, calls Brandfetch's Get Company Info endpoint, and returns industry classification, company description, and firmographic data. The sales team sees a qualified profile before the first follow-up.

Identify Transaction Merchants

A banking app processes the text 'AMZN MKTP US*123ABC456' from a credit card statement. Your AI agent calls Brandfetch's Identify Merchant endpoint, resolves the cryptic string to Amazon Marketplace, and returns the Amazon logo and proper merchant name for display.

Enrich Transaction Records

A fintech platform categorizes user spending. Your AI agent calls Brandfetch's Get Transaction Info endpoint with each statement label and country code, matching every line item to a recognized brand with its logo, domain, and industry for a polished transaction feed.

Search Brands by Name

A user types 'nik' into a company name field. Your AI agent calls Brandfetch's Search Brands endpoint, retrieves matching results with Nike, Nikon, and Nikola displayed alongside their logos, and powers a rich autocomplete experience backed by verified brand data.

Brandfetch

Use Cases

Brand intelligence that sells itself

Real scenarios where AI fetches logos during onboarding, resolves mystery merchants on bank statements, and enriches sales pipelines with company data, all without a designer or researcher in the loop.

Onboarding Screens That Mirror the Customer's Brand

A new B2B customer signs up with their work email. Your AI Agent extracts the domain, calls Brandfetch's Get Brand Info endpoint, retrieves their logo and primary brand colors, and renders the welcome screen with their own visual identity. The customer sees their company logo on the dashboard before they finish setup. First impressions shift from generic to personal, and activation rates climb because the product already feels like theirs.

Readable Bank Statements Instead of Cryptic Codes

A mobile banking user opens their transaction history and sees 'SQ *COFFEE HOUSE PORTLAND OR' alongside ten other indecipherable entries. Your AI Agent processes each line through Brandfetch's Identify Merchant endpoint, resolves the text to 'Square - Coffee House,' and displays the Coffee House logo next to the charge. Users understand their spending at a glance. Fewer customers call support to ask 'What is this charge?' and chargeback disputes decrease because transactions are recognizable.

Sales Intelligence Enrichment Before Discovery Calls

A sales rep has a discovery call with a prospect in 15 minutes. Your AI Agent takes the prospect's domain from the CRM, calls Brandfetch's Get Brand Info and Get Company Info endpoints, and generates a pre-call brief including the company logo, industry, brand colors, and a short description. The rep walks into the call with visual context and talking points. Preparation that used to take 10 minutes of manual research happens in under two seconds.

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Brandfetch

Brandfetch

FAQs

Frequently Asked Questions

What identifiers can the AI agent use to look up a brand in Brandfetch?

The agent supports four identifier types: domain names (like nike.com), Brandfetch Brand IDs (like id_0dwKPKT), ISIN numbers (like US6541061031), and stock ticker symbols (like NKE). This means you can look up brands from email domains, financial data, or user input without needing a standardized format.

How does Brandfetch handle merchants with cryptic credit card statement descriptions?

The Identify Merchant endpoint takes raw transaction text like 'AMZN MKTP US*123ABC456' and a country code, then resolves it to the actual brand. Brandfetch maintains a global registry mapping transaction patterns to companies. The response includes the merchant name, domain, logo, and industry classification so your transaction feed becomes instantly readable.

What format do the logos come in from the Brandfetch API?

The Get Logo endpoint returns logos in SVG and PNG formats. You can specify exact pixel dimensions with width and height parameters, choose between icon, full logo, or symbol variants, and select light or dark theme versions. This gives you production-ready assets without needing a designer to resize or reformat them.

Does Tars cache or store brand assets retrieved from Brandfetch?

No. Tars queries Brandfetch's API in real time and delivers the results within the conversation, but does not maintain a local copy of logos, colors, or company data. Brand assets are served directly from Brandfetch's CDN. This ensures you always receive the most current version of a company's branding.

What happens when Brandfetch does not have data for a particular company?

Brandfetch indexes brand data in real time. If a queried brand is not yet in the registry, the API attempts to fetch and index the information live from the company's website. This provides coverage for businesses of all sizes globally, though newly indexed brands may initially return fewer assets than well-established ones.

Can the agent enrich transaction feeds with merchant logos at scale?

Yes. The agent processes each transaction through Brandfetch's Get Transaction Info or Identify Merchant endpoints. For high-volume fintech applications, Brandfetch offers up to 500,000 requests per month on their free tier, with higher limits on paid plans. The agent handles the enrichment pipeline automatically, matching each statement line to a brand.

How is using Tars with Brandfetch different from collecting brand assets manually?

Manual collection means visiting a company's website, searching for a press kit or media page, downloading a logo in the right format, and checking if the colors are current. One brand takes 5 to 10 minutes. Brandfetch through Tars does this programmatically for any company in under a second, and the assets are always verified and up to date.

Can the agent power a brand search autocomplete in our signup form?

Yes. The Search Brands endpoint accepts partial name queries and returns matching brands with icons and domains. Configure your agent to call this as users type in a company name field. Instead of plain text suggestions, users see brand logos next to each result, creating a polished autocomplete experience that also captures the correct domain for downstream enrichment.

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Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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