
Brandfetch
A prospect mentions their company. Your AI agent fetches the logo, brand colors, industry, and firmographic details from Brandfetch before the next message sends. Onboarding screens personalize with the customer's own branding. Transaction feeds show recognizable merchant logos instead of cryptic abbreviations. Brand data enriches every touchpoint without manual research.




Your AI agent retrieves logos, colors, company details, and merchant identities from Brandfetch's global brand registry, enriching conversations and records with verified visual assets.
Brandfetch
Real scenarios where AI fetches logos during onboarding, resolves mystery merchants on bank statements, and enriches sales pipelines with company data, all without a designer or researcher in the loop.
A new B2B customer signs up with their work email. Your AI Agent extracts the domain, calls Brandfetch's Get Brand Info endpoint, retrieves their logo and primary brand colors, and renders the welcome screen with their own visual identity. The customer sees their company logo on the dashboard before they finish setup. First impressions shift from generic to personal, and activation rates climb because the product already feels like theirs.
A mobile banking user opens their transaction history and sees 'SQ *COFFEE HOUSE PORTLAND OR' alongside ten other indecipherable entries. Your AI Agent processes each line through Brandfetch's Identify Merchant endpoint, resolves the text to 'Square - Coffee House,' and displays the Coffee House logo next to the charge. Users understand their spending at a glance. Fewer customers call support to ask 'What is this charge?' and chargeback disputes decrease because transactions are recognizable.
A sales rep has a discovery call with a prospect in 15 minutes. Your AI Agent takes the prospect's domain from the CRM, calls Brandfetch's Get Brand Info and Get Company Info endpoints, and generates a pre-call brief including the company logo, industry, brand colors, and a short description. The rep walks into the call with visual context and talking points. Preparation that used to take 10 minutes of manual research happens in under two seconds.

Brandfetch
FAQs
The agent supports four identifier types: domain names (like nike.com), Brandfetch Brand IDs (like id_0dwKPKT), ISIN numbers (like US6541061031), and stock ticker symbols (like NKE). This means you can look up brands from email domains, financial data, or user input without needing a standardized format.
The Identify Merchant endpoint takes raw transaction text like 'AMZN MKTP US*123ABC456' and a country code, then resolves it to the actual brand. Brandfetch maintains a global registry mapping transaction patterns to companies. The response includes the merchant name, domain, logo, and industry classification so your transaction feed becomes instantly readable.
The Get Logo endpoint returns logos in SVG and PNG formats. You can specify exact pixel dimensions with width and height parameters, choose between icon, full logo, or symbol variants, and select light or dark theme versions. This gives you production-ready assets without needing a designer to resize or reformat them.
No. Tars queries Brandfetch's API in real time and delivers the results within the conversation, but does not maintain a local copy of logos, colors, or company data. Brand assets are served directly from Brandfetch's CDN. This ensures you always receive the most current version of a company's branding.
Brandfetch indexes brand data in real time. If a queried brand is not yet in the registry, the API attempts to fetch and index the information live from the company's website. This provides coverage for businesses of all sizes globally, though newly indexed brands may initially return fewer assets than well-established ones.
Yes. The agent processes each transaction through Brandfetch's Get Transaction Info or Identify Merchant endpoints. For high-volume fintech applications, Brandfetch offers up to 500,000 requests per month on their free tier, with higher limits on paid plans. The agent handles the enrichment pipeline automatically, matching each statement line to a brand.
Manual collection means visiting a company's website, searching for a press kit or media page, downloading a logo in the right format, and checking if the colors are current. One brand takes 5 to 10 minutes. Brandfetch through Tars does this programmatically for any company in under a second, and the assets are always verified and up to date.
Yes. The Search Brands endpoint accepts partial name queries and returns matching brands with icons and domains. Configure your agent to call this as users type in a company name field. Instead of plain text suggestions, users see brand logos next to each result, creating a polished autocomplete experience that also captures the correct domain for downstream enrichment.
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