Botbaba

Turn Shopify events into instant WhatsApp conversations with Botbaba AI

A customer abandons their cart, completes a purchase, or cancels an order. Your AI agent catches the Shopify webhook through Botbaba, sends the right WhatsApp message, and keeps your contact list current. Cart recovery, order updates, and broadcast campaigns running on autopilot while your team focuses on strategy.

Chosen by 800+ global brands across industries

WhatsApp commerce actions your agent runs

Your AI agent connects Shopify store events to Botbaba's WhatsApp Business API, sending the right message to the right customer at the right moment.

Send Template Messages

Marketing team launches a new promotion. Your AI agent calls Botbaba's Send WhatsApp Template Messages endpoint, formats the approved template with personalized variables like customer name and order details, and delivers the message to targeted contacts via Gupshup integration.

Recover Abandoned Carts

A shopper adds items to their Shopify cart but leaves. Your agent receives the Cart Creation webhook through Botbaba, identifies the abandoned session, and triggers a personalized WhatsApp recovery message with a direct checkout link to bring the shopper back.

Confirm Order Payments

Customer completes a Shopify purchase. The agent receives the Order Payment webhook via Botbaba, extracts the order number, total, and shipping estimate, then sends a WhatsApp confirmation message. Instant order acknowledgment without manual intervention.

Manage Contact Records

New lead provides their phone number during a conversation. Your agent calls Botbaba's Update Contact endpoint to save their details, apply relevant tags like 'VIP' or 'newsletter', and add custom fields so future campaigns reach the right segments.

Track Message Delivery

Support team needs to verify a customer received their order update. The agent queries Botbaba's Get Message endpoint, checks the delivery status and read receipt, and confirms whether the WhatsApp message was successfully delivered and opened.

Monitor Broadcast Campaigns

Marketing manager wants performance data on a recent campaign. Your agent queries Botbaba's Get Broadcast endpoint, retrieves delivery statistics, open rates, and engagement metrics, and provides a quick summary without requiring dashboard access.

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Use Cases

Shopify meets WhatsApp, powered by AI

Discover how e-commerce businesses use AI agents to automate WhatsApp notifications, recover lost sales, and engage customers through Botbaba.

Abandoned Cart Recovery That Actually Converts

A shopper adds a pair of shoes to their Shopify cart but closes the browser. Your AI Agent receives the cart event through Botbaba's Cart Creation Shopify Webhook, waits for a configured delay, then sends a personalized WhatsApp message with the product image and a one-tap checkout link. WhatsApp messages achieve 98% open rates compared to email, turning abandoned browsing sessions into completed sales without your marketing team lifting a finger.

Instant Order Confirmation on WhatsApp

A customer completes checkout on your Shopify store at midnight. Your AI Agent catches the Order Payment webhook through Botbaba, extracts the customer's phone number, order ID, and estimated delivery date, formats a WhatsApp template message with these details, and sends it instantly. The customer gets immediate confirmation on the app they check most. Your support team wakes up to zero 'Did my order go through?' messages.

Proactive Fulfillment Notifications

Your warehouse ships an order and Shopify fires a fulfillment event. Your AI Agent receives the Order Fulfillment webhook via Botbaba, extracts the tracking number and carrier information, and sends a WhatsApp message with a tracking link. Customers know their package is on the way before they even think to ask. Tracking inquiries drop significantly because the information arrives proactively.

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FAQs

Frequently Asked Questions

How does the AI agent send WhatsApp messages through Botbaba?

The agent uses Botbaba's Send WhatsApp Template Messages endpoint, which works through the official Gupshup WhatsApp Business API. You create approved templates in Botbaba's dashboard, and the agent formats them with customer-specific variables like name, order ID, and tracking links before sending.

Which Shopify events can Botbaba's webhooks capture?

Botbaba provides dedicated webhook endpoints for six Shopify event types: cart creation, cart update, checkout creation, checkout update, order payment, order fulfillment, and order cancellation. Each event fires a real-time payload that your AI agent processes to trigger the appropriate WhatsApp message.

What credentials does Tars need to connect to Botbaba?

Tars requires your Botbaba API key, which you generate in your Botbaba dashboard. For Shopify webhooks, you also configure your Shopify store to send events to Botbaba's webhook URLs. No Shopify admin credentials are shared with Tars directly.

Does Tars store customer phone numbers from Botbaba contacts?

No. Tars queries Botbaba's API in real time to retrieve or update contact information during active workflows. Phone numbers, customer names, and tag data are processed only during the current operation. Tars does not maintain a separate copy of your Botbaba contact database.

Can the agent handle cart recovery if the customer has no phone number on file?

The agent needs a phone number to send WhatsApp messages. If the Shopify cart event does not include contact information, the agent can be configured to skip the recovery attempt or use alternative channels. For checkout events, the customer's phone number is typically available from the checkout form.

How does the agent verify that Shopify webhooks are authentic?

Botbaba validates incoming Shopify webhooks using the X-Shopify-Hmac-SHA256 header, which contains a cryptographic signature. The agent processes only validated payloads. If a webhook fails signature verification, it is rejected and your agent logs the failed attempt for investigation.

How is Botbaba with Tars different from Shopify's built-in email notifications?

Shopify sends email notifications that often go unread in crowded inboxes. Botbaba with Tars delivers messages via WhatsApp, which has dramatically higher open and engagement rates. The AI agent also adds intelligence by personalizing messages, handling recovery sequences, and managing contact segmentation across campaigns.

Can the agent manage conversation flows and broadcast templates in Botbaba?

Yes. The agent can retrieve flows using the List Flows endpoint, manage templates through List Templates and Update Template endpoints, and oversee broadcast campaigns via List Broadcasts and Get Broadcast. This lets your team manage WhatsApp automation through conversation rather than dashboard navigation.

How to add Tools to your AI Agent

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Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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