Apollo

Sales intelligence that works while you talk

Your AI agent enriches leads, searches Apollo's 265M+ contact database, and updates your CRM in real-time. Prospects get qualified, contacts get enriched, and deals get updated without your sales team touching the keyboard. Revenue operations at conversation speed.

Chosen by 800+ global brands across industries

B2B sales data at your fingertips

Your agent searches prospects, enriches contacts, manages sequences, and tracks deals using Apollo's comprehensive sales intelligence platform.

Apollo

Use Cases

Sales acceleration in action

Real scenarios where AI handles CRM updates and lead qualification while your team focuses on closing.

Real-Time Lead Qualification and Enrichment

A visitor mentions their company name in your website chat. Your AI Agent instantly enriches them through Apollo, retrieves company size, funding data, and tech stack, qualifies them against your ICP criteria, creates a contact record, and routes to the appropriate sales rep. Cold traffic becomes qualified pipeline in seconds.

Automated Sequence Enrollment After Demo Request

A prospect requests a demo through your chatbot. Your AI Agent creates their contact in Apollo, enriches with verified email, adds them to your demo follow-up sequence, and creates a task for the assigned AE to confirm the meeting. No manual data entry between interest and outreach.

Live Deal Updates During Customer Conversations

During a pricing discussion, a prospect reveals their timeline and budget. Your AI Agent updates the Apollo deal with the new amount, moves it to Negotiation stage, and adjusts the expected close date. Your forecast stays accurate without reps remembering to update CRM.

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Apollo

Apollo

FAQs

Frequently Asked Questions

How does the AI agent enrich contacts from Apollo's database?

The agent uses Apollo's People Enrichment API with email, LinkedIn URL, or name plus company domain. Apollo returns verified work email, direct phone, job title, employment history, and social profiles. Enable reveal_personal_emails or reveal_phone_number for additional data at extra credit cost.

What filters are available when searching Apollo's prospect database?

The agent supports 65+ filters including job titles, seniority levels (VP, Director, C-level), locations, company sizes, industries, verified email status, and technology usage. Search by specific domains or Apollo organization IDs. Results paginate up to 50,000 records.

Can the agent add contacts to Apollo email sequences automatically?

Yes. The agent adds contacts to sequences by specifying sequence ID, contact IDs, and sending email account. Configure options for contacts in other campaigns, those with recent job changes, or unverified emails. The agent can also update contact status within sequences.

What CRM records can the agent create and update in Apollo?

The agent creates and updates contacts, accounts, and deals. For contacts: name, email, phone, title, address, labels. For accounts: name, domain, phone, address, stage. For deals: name, amount, close date, stage, owner. All records support custom field updates.

How does task creation work with Apollo?

The agent creates tasks including calls, manual emails, LinkedIn actions (connect, message, view profile, interact with post), and custom action items. Each task includes priority, due date, assigned user, and notes. Specify multiple contact IDs to create separate tasks for each.

Does the integration consume Apollo credits?

Yes. Enrichment, people search, and organization search consume credits based on your Apollo plan. Contact creation and CRM updates do not. The agent respects your credit allocation and can be configured to limit enrichment calls for cost control.

Can the agent handle bulk operations like updating multiple contacts?

Yes. The agent supports bulk enrichment of up to 10 people or organizations per call, bulk stage updates for multiple accounts or contacts, and bulk ownership transfers. These operations are more efficient than individual calls for batch processing.

What happens if Apollo returns no match for an enrichment request?

When Apollo cannot match a contact, the agent informs the user that enrichment data is unavailable and offers to create a basic contact record with the information provided. This ensures leads are not lost even when enrichment fails.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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