Amplitude
Your AI agent becomes a behavioral intelligence expert. Send events as customers interact, update user properties in real-time, and pull cohort data to personalize every conversation based on actual product usage patterns.
From event ingestion to cohort management, your AI agent wields the full power of Amplitude's analytics infrastructure during live customer interactions.
Amplitude
See how product teams leverage behavioral data to deliver hyper-personalized support and capture insights that traditional analytics cannot reach.
A new user asks for help getting started. Your AI agent pulls their cohort membership from Amplitude, discovers they match the 'power user' segment based on early engagement signals, and serves advanced tips instead of basic tutorials. The conversation itself gets tracked as an event, enriching their profile for future interactions.
Customer reaches out with a minor complaint. Your agent sends a support_contact event to Amplitude while checking their user properties for engagement trends. Detecting declining session frequency, the agent proactively offers an account review call and adds them to the at-risk cohort for the success team to follow up.
User mentions frustration with a specific feature during chat. Your AI agent creates a structured feedback_received event with feature_name and sentiment properties, updating the user's profile with their feedback category. Product managers gain quantified conversation insights that survey tools miss entirely.
Amplitude
FAQs
Your agent uses Amplitude's HTTP V2 API to send events with full property support. Each conversational action like feature questions, support requests, or purchase inquiries becomes a structured event with custom properties like conversation_id, user_intent, and resolution_status flowing directly into your Amplitude project.
Yes. The agent uses the Identify API to both read and update user properties. During conversations, it can reference properties like plan_type, lifecycle_stage, or custom attributes you have defined to tailor responses. It can also enrich profiles with new properties discovered during the interaction.
Tars requires your project's API Key and API Secret, found in your Amplitude project settings under 'General'. These credentials enable event ingestion, cohort management, and taxonomy operations. We recommend using credentials from a dedicated service account rather than personal credentials.
No. Tars acts as a real-time conduit to Amplitude's API. Cohort data and user properties are fetched on-demand during conversations and not persisted. Event data flows directly to Amplitude without intermediate storage. Your behavioral data warehouse remains the single source of truth.
Absolutely. Using Amplitude's cohort membership API, your agent can dynamically add or remove user IDs from cohorts. A customer expressing churn intent can be immediately added to an at-risk cohort, triggering retention workflows in Amplitude Audiences or synced tools.
Tars respects Amplitude's rate limits (typically 1000 events per second per project). The agent batches events when possible and queues overflow during traffic spikes. For high-volume deployments, we recommend using Amplitude's Batch API configuration which your Tars admin can enable.
Traditional Amplitude SDKs track clicks and page views. Tars captures conversational signals that SDKs miss: intent expressed in natural language, sentiment during support interactions, feature requests, and objections. This enriches behavioral profiles with qualitative context that pure analytics tools cannot capture.
Yes. When configuring the integration, you can specify the EU endpoint for organizations with European data residency requirements. The agent routes all API calls through api.eu.amplitude.com ensuring your behavioral data stays within EU infrastructure as required by your data governance policies.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.
Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
Email - sales@hellotars.com
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