Agility CMS

Your headless CMS content, now powering intelligent customer conversations

Transform static content into dynamic answers. Your AI agent taps directly into Agility CMS to pull articles, product details, and page content in real-time. Visitors get accurate, up-to-date responses drawn from your single source of truth, while content teams maintain full control in the CMS.

Chosen by 800+ global brands across industries

Content retrieval your agent can handle

Your AI agent becomes a content expert, pulling the exact information visitors need from your Agility CMS instance without manual lookups or outdated cached data.

Agility CMS

Use Cases

Content-powered conversations in action

See how businesses use Agility CMS with AI agents to turn their content library into an interactive knowledge resource that responds to every visitor inquiry.

Documentation Questions Answered Instantly

A developer asks how to implement a specific feature at midnight. Your AI Agent searches your Agility CMS documentation library, retrieves the relevant guide with code examples, and walks them through the implementation step by step. No waiting for support hours. No digging through search results. The developer ships their feature and your docs prove their value.

Product Information On Demand

A potential customer asks about product specifications your sales page does not cover. Your AI Agent queries Agility CMS for the detailed product content item, extracts the specific specs they need, and presents a clear comparison. The prospect gets answers before they bounce to a competitor. Your content team never even knew the question was asked.

Multi-Language Support From One Content Source

An international visitor asks a question in Spanish. Your AI Agent retrieves the localized content from your Agility CMS instance using the appropriate locale code, ensuring they receive accurate information in their language. One CMS, multiple locales, seamless multilingual support without duplicating your AI agent configuration.

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Agility CMS

Agility CMS

FAQs

Frequently Asked Questions

How does the AI agent retrieve content from my Agility CMS instance?

The agent uses Agility's Content Fetch API to query your instance in real-time. When a visitor asks a question, the agent determines which content item, list, or page contains the answer, makes the API call, and extracts the relevant information. All content is fetched live from your CMS, ensuring responses reflect your latest published updates.

Can the agent access content across different locales in Agility CMS?

Yes. Agility CMS supports multiple locales, and the agent passes the appropriate locale code with each API request. If you manage content in English, Spanish, and French, the agent retrieves the correct localized version based on the visitor's language preference or the conversation context.

What Agility CMS API credentials does Tars require?

Tars needs your Agility CMS API key, which you generate in your Agility dashboard under Settings and API Keys. The API key provides read access to your content through the Content Fetch API. You control which content the agent can access based on your API key permissions.

Does the integration work with Agility's page management features?

Yes. The agent can retrieve full page data including metadata, content zones, and page modules. This means content stored in your page templates and modular components is accessible, not just standalone content items. Your page-based content architecture works seamlessly with the AI agent.

How does Tars handle Agility CMS content models and custom fields?

Agility CMS lets you define custom content models with specific fields. The agent retrieves these models and understands your content structure dynamically. Whether you have blog posts with author references or products with specification fields, the agent accesses all custom field data when answering questions.

Can the agent keep up with content changes using sync tokens?

Agility CMS provides Content Sync APIs with tokens for incremental updates. While the agent queries live content by default, you can configure caching strategies that leverage sync tokens for high-traffic scenarios. Most implementations simply fetch fresh content on each query for guaranteed accuracy.

What happens if someone asks about unpublished or draft content?

The agent only accesses published content through the Content Fetch API. Draft or scheduled content that has not yet been published remains invisible to the agent. Your editorial workflow stays intact, and visitors only receive information you have explicitly published in Agility CMS.

How is this different from adding a search bar to my Agility CMS site?

A search bar returns links for visitors to click and read. The Tars AI Agent extracts and synthesizes content into direct answers within the conversation. Visitors get immediate responses without navigating away. Plus, the agent works across WhatsApp, SMS, and other channels where traditional site search cannot reach.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

GDPR
ISO
SOC 2
HIPAA

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