AgencyZoom

Insurance agencies scale faster when AI handles AgencyZoom lead management

Your policyholders ask about renewals at midnight. Prospects call during your busiest hours. Your AI agent accesses AgencyZoom instantly, looking up lead status, checking policy details, and capturing new prospects. P&C agencies using automation see 40% faster growth in their first year.

Chosen by 800+ global brands across industries

Insurance sales actions your AI agent masters

From lead capture to renewal tracking, your AI agent operates AgencyZoom like your best producer, handling prospect inquiries and policy questions around the clock.

Search Insurance Leads

Prospect calls asking about their quote status. Your AI agent searches AgencyZoom by email or phone, finds their lead record, retrieves pipeline stage and assigned producer, and provides instant updates without transferring to a live agent.

Capture New Prospects

Website visitor requests an auto insurance quote at 11 PM. Your AI agent collects their information, creates a lead in AgencyZoom with policy type, assigns it to the right producer based on territory, and triggers your follow-up workflow automatically.

Check Policy Status

Existing customer asks whether their homeowners policy renewed. Your AI agent pulls their customer record from AgencyZoom, retrieves active policies with coverage details and expiration dates, and confirms their protection is current.

Update Lead Progress

After qualifying a prospect, your AI agent updates their lead status in AgencyZoom, moving them through pipeline stages from contacted to quoted. Producers see real-time progress without manual data entry slowing them down.

Schedule Producer Tasks

Prospect requests a callback tomorrow afternoon. Your AI agent creates a task in AgencyZoom, assigns it to the right producer, sets the due date and priority, and adds conversation context so the agent comes prepared.

Look Up Quote Details

Lead calls back asking about the premium quoted last week. Your AI agent retrieves their quote from AgencyZoom, including carrier, coverage limits, and pricing. The prospect gets accurate information without hunting down paperwork.

AgencyZoom

Use Cases

P&C agency scenarios transformed

Real situations where insurance agencies use AI to handle prospect calls, manage renewal inquiries, and keep AgencyZoom data flowing without producer intervention.

After-Hours Lead Capture That Never Sleeps

A driver gets into a fender bender at 10 PM and realizes their coverage lapsed. They find your agency website and start chatting. Your AI Agent qualifies them, asks about vehicles, drivers, and desired coverage, then creates a complete lead in AgencyZoom with all details. By morning, your producer has a hot prospect ready for quoting, with X-date already flagged for urgency.

Renewal Inquiries Handled Instantly

A long-time customer panics because they received a renewal notice with a premium increase. They message your agency asking why. Your AI Agent looks up their customer record in AgencyZoom, finds their policies and upcoming renewal, and explains what changed. If they want to shop alternatives, the agent schedules a producer callback. Crisis managed, customer retained, producer focused on closing.

Quote Follow-Ups Without the Chase

You quoted a business owner on commercial liability last week but have not heard back. They message asking for that quote number. Your AI Agent searches AgencyZoom, finds their lead and associated quote, provides the premium and carrier details, and asks if they are ready to bind. If yes, it creates a task for your producer to finalize. No quote lost to slow response time.

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AgencyZoom

AgencyZoom

FAQs

Frequently Asked Questions

How does the AI agent search for leads in my AgencyZoom account?

The agent uses AgencyZoom's Search Leads API to find records by email, phone, or name. When a prospect asks about their quote status, the agent queries your AgencyZoom data in real-time, retrieves the lead's pipeline stage, assigned producer, and any existing quotes. Results come back in seconds without exposing your full database.

Can the agent create leads with all the custom fields my agency uses?

Yes. The agent supports AgencyZoom's custom fields feature. During lead capture, it collects information matching your custom field definitions, such as policy types needed, current carrier, or referral source. These values populate correctly in AgencyZoom so your workflows and reports stay accurate.

What AgencyZoom permissions does Tars need to function?

Tars requires a JWT token with access to Leads, Customers, Tasks, and Quotes. You generate this token through AgencyZoom's API authentication. The agent can only access data your token permits, and you can revoke access anytime from your AgencyZoom settings.

Does Tars store copies of my policyholder information?

No. Tars queries AgencyZoom in real-time during each conversation. Customer names, policy details, and lead information are fetched live and used only to respond to the current inquiry. We maintain no separate database of your insurance client data.

Can the agent assign leads to producers based on territory or line of business?

Yes. Configure assignment rules in your agent settings. Commercial lines go to your commercial producer. Personal auto leads route by zip code territory. The agent uses AgencyZoom's assignment group feature to place leads with the right person automatically.

What happens if someone asks about a policy that predates the integration?

The agent accesses your complete AgencyZoom customer and policy history. Whether the policy was written last month or five years ago, if it exists in your AgencyZoom account, the agent can look it up and provide status information to your customers.

How is this different from AgencyZoom's built-in automation sequences?

AgencyZoom's sequences send scheduled emails and texts. Tars AI Agents have actual conversations, understanding context, answering specific questions, and taking real-time actions like creating leads or looking up policies. Plus, Tars works across web chat, WhatsApp, and SMS while connecting to your other agency tools.

Can the agent handle both personal lines and commercial insurance inquiries?

Yes. Train your agent on both personal and commercial products. It recognizes when someone asks about auto insurance versus a BOP policy and captures appropriate information. Leads get tagged correctly, routed to the right producer, and placed in the proper pipeline within AgencyZoom.

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Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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