
AgencyZoom
Your policyholders ask about renewals at midnight. Prospects call during your busiest hours. Your AI agent accesses AgencyZoom instantly, looking up lead status, checking policy details, and capturing new prospects. P&C agencies using automation see 40% faster growth in their first year.




From lead capture to renewal tracking, your AI agent operates AgencyZoom like your best producer, handling prospect inquiries and policy questions around the clock.
AgencyZoom
Real situations where insurance agencies use AI to handle prospect calls, manage renewal inquiries, and keep AgencyZoom data flowing without producer intervention.
A driver gets into a fender bender at 10 PM and realizes their coverage lapsed. They find your agency website and start chatting. Your AI Agent qualifies them, asks about vehicles, drivers, and desired coverage, then creates a complete lead in AgencyZoom with all details. By morning, your producer has a hot prospect ready for quoting, with X-date already flagged for urgency.
A long-time customer panics because they received a renewal notice with a premium increase. They message your agency asking why. Your AI Agent looks up their customer record in AgencyZoom, finds their policies and upcoming renewal, and explains what changed. If they want to shop alternatives, the agent schedules a producer callback. Crisis managed, customer retained, producer focused on closing.
You quoted a business owner on commercial liability last week but have not heard back. They message asking for that quote number. Your AI Agent searches AgencyZoom, finds their lead and associated quote, provides the premium and carrier details, and asks if they are ready to bind. If yes, it creates a task for your producer to finalize. No quote lost to slow response time.

AgencyZoom
FAQs
The agent uses AgencyZoom's Search Leads API to find records by email, phone, or name. When a prospect asks about their quote status, the agent queries your AgencyZoom data in real-time, retrieves the lead's pipeline stage, assigned producer, and any existing quotes. Results come back in seconds without exposing your full database.
Yes. The agent supports AgencyZoom's custom fields feature. During lead capture, it collects information matching your custom field definitions, such as policy types needed, current carrier, or referral source. These values populate correctly in AgencyZoom so your workflows and reports stay accurate.
Tars requires a JWT token with access to Leads, Customers, Tasks, and Quotes. You generate this token through AgencyZoom's API authentication. The agent can only access data your token permits, and you can revoke access anytime from your AgencyZoom settings.
No. Tars queries AgencyZoom in real-time during each conversation. Customer names, policy details, and lead information are fetched live and used only to respond to the current inquiry. We maintain no separate database of your insurance client data.
Yes. Configure assignment rules in your agent settings. Commercial lines go to your commercial producer. Personal auto leads route by zip code territory. The agent uses AgencyZoom's assignment group feature to place leads with the right person automatically.
The agent accesses your complete AgencyZoom customer and policy history. Whether the policy was written last month or five years ago, if it exists in your AgencyZoom account, the agent can look it up and provide status information to your customers.
AgencyZoom's sequences send scheduled emails and texts. Tars AI Agents have actual conversations, understanding context, answering specific questions, and taking real-time actions like creating leads or looking up policies. Plus, Tars works across web chat, WhatsApp, and SMS while connecting to your other agency tools.
Yes. Train your agent on both personal and commercial products. It recognizes when someone asks about auto insurance versus a BOP policy and captures appropriate information. Leads get tagged correctly, routed to the right producer, and placed in the proper pipeline within AgencyZoom.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.