Affinity

Your AI agent maps relationships and surfaces deal intelligence from Affinity

Affinity powers half of the top 300 venture firms worldwide, tracking over 1 million deals and $1 trillion in assets. Your Tars AI Agent taps into this relationship intelligence during investor conversations, surfacing warm introduction paths, retrieving company enrichment data, and querying deal pipelines without manual lookups.

Chosen by 800+ global brands across industries

Relationship intelligence at your AI agent's command

Your AI agent becomes your dealmaking assistant, accessing Affinity's relationship scores, enriched company profiles, and pipeline data to support investment decisions in real-time.

Company Profile Retrieval

An investor mentions a target company during a call. Your AI Agent retrieves the full Affinity profile including funding history, growth metrics, firmographic data from 40+ sources, and every list the company appears on across your workspace.

Person and Relationship Data

Before a founder meeting, your AI Agent pulls the person record from Affinity with interaction history, relationship strength scores, and connection paths through your network. Know exactly who in your firm has the warmest introduction.

Opportunity Pipeline Access

During LP reporting, your AI Agent queries active opportunities with custom field values, deal stages, and metadata. Get instant visibility into pipeline status without switching to spreadsheets or dashboards.

List Entry Navigation

Your deal flow lives in Affinity lists. The AI Agent retrieves entries for any person or company across all lists they appear on, including list-specific field data like deal stage, investment thesis notes, and assigned partners.

Saved View Queries

Your team has curated saved views for active deals, sourcing priorities, and portfolio companies. The AI Agent retrieves pre-filtered data exactly as configured in your Affinity web interface, respecting your team's workflow.

Field Schema Inspection

Before building reports, your AI Agent fetches field definitions for companies, persons, and lists. Understand available custom fields, dropdown options, and field IDs to make precise data requests for analysis or LP reporting.

Affinity

Use Cases

Dealmaking scenarios where relationship intelligence wins

From LP calls to founder outreach, these are the high-stakes moments where instant access to Affinity data gives your firm a competitive edge.

Live Deal Flow Briefing During LP Calls

Your limited partner asks about current deal activity. Your Tars AI Agent queries Affinity opportunities and list entries in real-time, summarizing active deals by stage, investment amounts, and team assignments. You provide precise fund updates without scrambling for spreadsheets or asking associates to pull reports.

Warm Introduction Mapping for Target Founders

You need to reach a founder at a hot Series A company. Your AI Agent retrieves the company and key person records from Affinity, analyzing relationship scores to find the strongest connection path through your firm's network. Within seconds, you know which partner has the warmest introduction and their last interaction date.

Pre-Meeting Intelligence Assembly

Thirty minutes before a pitch meeting, your AI Agent pulls comprehensive context from Affinity: the company's funding rounds, previous interactions with your team, competitor investments, and any notes from prior conversations. You walk into every meeting with full relationship history at your fingertips.

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Affinity

Affinity

FAQs

Frequently Asked Questions

How does the AI Agent surface relationship strength and warm introduction paths?

The agent retrieves person and company records with associated relationship data from Affinity. By querying list entries and interaction history fields, it identifies team members with the strongest connections to target contacts based on email frequency, meeting recency, and relationship scores configured in your instance.

What company enrichment data can the agent access from Affinity?

Affinity auto-enriches company records with data from 40+ premium sources including funding history, employee count, growth metrics, and firmographic details. Your AI Agent retrieves this enriched profile along with any custom fields your team has added like investment thesis, sector tags, or deal stage notes.

Can the agent retrieve deal pipeline data for LP reporting?

Yes. The agent queries opportunities from your deal pipeline lists with full field data including stage, expected close date, investment amount, and custom attributes. It can also access saved views to retrieve pre-filtered deal segments matching your LP reporting structure.

What Affinity API permissions does the integration require?

Most operations require the Export data from Lists permission. Accessing company and person directories needs Export All Organizations and Export All People permissions respectively. Configure these in your Affinity workspace settings to enable full agent functionality.

How does the agent handle data across multiple Affinity lists?

The agent queries list entries for any person or company across every list they appear on. It retrieves list-specific field values and metadata, providing a unified view of how a record flows through your sourcing, evaluation, and portfolio lists.

Can the agent access custom dropdown fields and status values?

Yes. The agent retrieves field metadata including custom dropdown options, date fields, number fields, and status configurations. It can then request specific field data by ID, giving you access to all custom data structures your team has built in Affinity.

What is the difference between querying lists versus saved views?

Querying a list returns all entries with selected field data. Querying a saved view returns only entries matching the pre-configured filters you set in the Affinity web app. Use saved views when you need curated segments like active deals or priority sourcing targets.

What Affinity data is NOT accessible through this integration?

This integration focuses on read operations for relationship intelligence. It retrieves companies, persons, opportunities, lists, and field data. Email body content, calendar event details, and write operations like creating or updating records are not available through the current API connection.

How to add Tools to your AI Agent

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Real results, real customers, real stories

“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager
“We're saving an average of 4,000+ calls a month.”
Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services.
Lindsey Roark Mayes
Ex-Director of SOS IT (State of Indiana)
“Cutting down on staff needing to email back.”
Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back.
Levi Eastwood
Marketing Director of UCI Merage School
“Powerful tool - and there's so much more still to explore!”
I love the flexibility of the TARS chatbot design tool. The ability to drop in a new gambit and easily de-link and re-link gambits before and after it saves HOURS of time lost if I had to regenerate from scratch. TARS stands out for its flexibility, consistent performance, and outstanding support.
Aaron Rittmaster
Founder
“I like the product.”
Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it.
Pierre Rattini
Director of Marketing
“Very responsive and supportive Team”
I love how supportive and responsive the team members are. The chatbots are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests.
Keisha Cameron
Product Manager
“Easy for cooperation and open to agreement.”
One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project.
Milica Petrovic
Customer Care Project Associate
“Great service”
The guys at Tars are so passionate about bots and maximum engagement. Tars is overall a great product with really nice people there to help me engage and automate conversations I would have otherwise missed.
Nigel Gosling
Health Coach
“Best in class for lead generation”
TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement.
Leonardo Wolff
Founder
“Very professional and cooperative”
Building an automated chat that our customers actually used and reduced calls amount.
Maryam Alhaddad
Customer Journey Designer
“Flexibility and good service”
Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot.
Lucas Von Lachmann
Process Manager
“Deserved The title of the Best Chatbot of the Year”
If you are building chatbots, you cannot go wrong with TARS. I have been with this company since their beginning. Seen how they have grown. I have tested a lot of bots, but this one is still the best out there. We use WhatsApp a lot for our business. And what I like best is that I can have 1 chatbot for website and for my WhatsApp. I especially appreciate their support team as well. Whenever I am stuck, they quickly reply to my questions.
MJ Felix
Chairman
“Advanced integration, easy to use, and very customizable.”
This chatbot does everything from AI integration to complete customization and is excellent for lead conversion in most industries. I think the pre-formatted templates are an excellent boost to get started quickly. The team is also excellent.
Rachel Rowling
Chief Operating Officer
“The chatbot implementation has exceeded expectations!”
The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the chatbot is driving impressive business results, achieving a remarkable 20% month-on-month growth.
Victor Pereira
Customer Care and CX Manager

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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