ActiveTrail
ActiveTrail's email, SMS, and WhatsApp capabilities become extensions of your AI agent. Visitors who engage in conversation get added to the right contact groups, receive messages on their preferred channel, and enter automated journeys without your team switching between platforms.
Your AI agent orchestrates ActiveTrail's multi-channel tools, adding contacts to groups, checking campaign performance, and managing subscriber preferences across email, SMS, and messaging apps.
ActiveTrail
Watch how AI agents combine with ActiveTrail's omnichannel capabilities to capture subscribers, deliver messages across email and SMS, and keep your audience engaged wherever they prefer to communicate.
A mobile visitor prefers text messages over email. During conversation, they share their phone number. Your AI agent creates a contact in ActiveTrail with SMS as their primary channel, adds them to your promotional group, and they receive your next SMS campaign automatically. No forms, no friction, just natural conversation converted to an SMS subscriber.
While helping a customer, they mention wanting updates about new products. Your AI agent captures their email mid-conversation, adds them to your newsletter group in ActiveTrail, and confirms the subscription. The customer continues getting help while simultaneously joining your mailing list, all in one seamless interaction.
An executive asks how the holiday email performed. Your AI agent queries ActiveTrail's campaign reports, retrieves the specific send, and presents delivery stats, open rates, and click data in the conversation. Insights that used to require logging in and navigating dashboards now arrive in seconds through chat.
ActiveTrail
FAQs
Yes. When capturing contact information, your agent can include both email address and SMS number, then add them to appropriate groups for each channel. ActiveTrail's multi-channel architecture means one contact record can receive campaigns via email, SMS, WhatsApp, or push notifications based on their group memberships.
The agent calls ActiveTrail's reporting endpoints to fetch campaign statistics including sent counts, open rates, click rates, bounces, and unsubscribes. You can request data for specific campaigns by ID or pull aggregate reports across date ranges. Results arrive in conversation format, no dashboard navigation required.
Tars needs your ActiveTrail API access token, generated from your account under Integrations then API then API Keys. This token grants access to contacts, groups, campaigns, and automation endpoints. You can create a dedicated token for Tars and revoke it independently without affecting other integrations.
The agent can manage Smart Code site configurations through the API, creating and deleting tracking setups. However, the pixel-based website behavior tracking itself happens server-side in ActiveTrail. The agent helps configure and manage these resources rather than reading real-time pixel data.
Absolutely. Your agent can pull executive reports showing daily subscriber growth, including both active and inactive contact counts over specified date ranges. This lets you answer questions about list health and acquisition trends directly in conversation without checking the ActiveTrail dashboard.
When building your agent, you define which group IDs it can access. You can limit the agent to specific newsletter groups, promotional lists, or customer segments. This ensures subscribers get added to appropriate groups based on conversation context while keeping sensitive segments protected.
ActiveTrail's API handles duplicates gracefully. If a contact already exists in a group, the API updates their information rather than creating duplicates. Your agent can also check for existing contacts before adding, allowing for personalized responses to returning subscribers.
ActiveTrail's forms capture structured submissions but cannot hold conversations. Tars AI agents engage visitors in dialogue, answer questions, qualify interest, and capture contact details naturally within the conversation flow. This consultative approach often converts visitors who would abandon static forms.
Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.
Privacy & Security
At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.
Email - sales@hellotars.com
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