5 ways insurance companies can improve customer experience using chatbots

From product discovery to application to claims filing, the insurance buyer journey is filled with tedious, stressful, and sometimes complex processes that no one wants to complete (even if they might have to).

If you work in the insurance industry this is a problem.

In an era where people are accustomed to having access to everything from takeout to medical health records accessible at their fingertips, the entire insurance customer experience feels like a relic of a bygone era. While this might seem like a cosmetic issue, it has a real impact on your bottom line.

Like most other B2C services industries, word-of-mouth referrals are a key component of any insurance agency’s marketing strategy, and good customer experience is, in turn, a key contributor to those referrals. Put simply, if you don’t provide a good customer experience your customers won’t refer you to their family and friends.

So how then, can insurance agencies deliver a good customer experience?

That’s where chatbots come into the picture. In this webinar, we will discuss how chatbots can be used throughout the insurance buyer journey to deliver a more frictionless user experience that makes even the most boring processes engaging for the customer and as a result more enjoyable as well.