Chatbots, contests and more: How gamification increases marketing ROI

April 29th, 2021 – 12:00 PM EST

Chatbots, contests and more: How gamification increases marketing ROI

April 29th, 2021 – 12:00 PM EST

TRUSTED BY 500+ GLOBAL BRANDS
TRUSTED BY 500+ GLOBAL BRANDS
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Tars and Osortoo webinar

On paper, digital marketing seems easy. Spin up a landing page with your offering, send it out to your email list, share it on social and run PPC ads to send traffic its way. Some of the people who click will convert into a lead or a sale, and your business grows.

In practice, however, it’s a lot harder than that. Convincing people to click on your landing page and then actually take action once they’re there is a herculean task. With attention spans as low as they are today, conversion rates across channels are astoundingly low.

This is where gamification comes into play. By gamifying the customer experience, you can deliver marketing campaigns that customers actually want to click on and want to engage with. Instead of making piecemeal adjustments to your campaigns to drive marginal conversion rate increases, you can create truly delightful experiences that result in higher conversions.

In this webinar, we will walk you through the what, where, and most importantly how of gamification so that you can implement it into your marketing campaigns.

Tars and Osortoo webinar

On paper, digital marketing seems easy. Spin up a landing page with your offering, send it out to your email list, share it on social and run PPC ads to send traffic its way. Some of the people who click will convert into a lead or a sale, and your business grows.

In practice, however, it’s a lot harder than that. Convincing people to click on your landing page and then actually take action once they’re there is a herculean task. With attention spans as low as they are today, conversion rates across channels are astoundingly low.

This is where gamification comes into play. By gamifying the customer experience, you can deliver marketing campaigns that customers actually want to click on and want to engage with. Instead of making piecemeal adjustments to your campaigns to drive marginal conversion rate increases, you can create truly delightful experiences that result in higher conversions.

In this webinar, we will walk you through the what, where, and most importantly how of gamification so that you can implement it into your marketing campaigns.

About the speakers

Sidick Allaladé
  • Sidick is a co-founder and the CEO of Osortoo. Prior to Osortoo, he was CTO at Oshara, a web, and marketing agency that he co-founded. He has also worked as a Marketing and IT consultant for Xerox Canada. He loves solving complex IT problems, from development to IT Governance, Audit, and Security. His experience spans hundreds of projects with companies of all sizes which makes him a valuable asset on any team.
Arnav Patel
  • Arnav is the resident chatbot building expert at TARS. He has spent the last 4 years helping dozens of TARS customers improve brand awareness, boost conversion rate and drive more business through the power of conversational marketing. His true passion, however, is animal husbandry, and after completing a long (and fulfilling) career at TARS he hopes to start a first-of-its-kind alpaca farm in the foothills of the Himalayas.

About the speakers

Sidick Allaladé
  • Sidick is a co-founder and the CEO of Osortoo. Prior to Osortoo, he was CTO at Oshara, a web, and marketing agency that he co-founded. He has also worked as a Marketing and IT consultant for Xerox Canada. He loves solving complex IT problems, from development to IT Governance, Audit, and Security. His experience spans hundreds of projects with companies of all sizes which makes him a valuable asset on any team.
Arnav Patel
  • Arnav is the resident chatbot building expert at TARS. He has spent the last 4 years helping dozens of TARS customers improve brand awareness, boost conversion rate and drive more business through the power of conversational marketing. His true passion, however, is animal husbandry, and after completing a long (and fulfilling) career at TARS he hopes to start a first-of-its-kind alpaca farm in the foothills of the Himalayas.

Slide deck

Slide deck

Customer success stories

Customer success stories

The future of customer experience is conversational. Join us today.

The future of customer experience is conversational. Join us today.