On paper, digital marketing seems easy. Spin up a landing page with your offering, send it out to your email list, share it on social and run PPC ads to send traffic its way. Some of the people who click will convert into a lead or a sale, and your business grows.
In practice, however, it’s a lot harder than that. Convincing people to click on your landing page and then actually take action once they’re there is a herculean task. With attention spans as low as they are today, conversion rates across channels are astoundingly low.
This is where gamification comes into play. By gamifying the customer experience, you can deliver marketing campaigns that customers actually want to click on and want to engage with. Instead of making piecemeal adjustments to your campaigns to drive marginal conversion rate increases, you can create truly delightful experiences that result in higher conversions.
In this webinar, we will walk you through the what, where, and most importantly how of gamification so that you can implement it into your marketing campaigns.