How university admissions teams can increase enrollment using a chatbot

In practice, setting up an enrollment marketing campaign is easy. Between the powerful targeting tools that ad platforms like Google and Facebook provide and the plethora of drag and drop landing page builders on the market, you can set up an ad campaign for your program in less than a day for a few thousand dollars.

Of course, the reality is a lot more complicated. While it is easy to bring traffic to your landing page it is considerably more difficult than it seems to convert that traffic into enrollments. Prospective students invariably have questions about the program before they’re even willing to request more information, let alone start an application. And to make matters worse, they often resolve these queries by emailing admissions counselors or booking meetings with them.

The issue with these methods of query resolution is that they are unscalable. Admissions counselors have only so many working hours in a day and they inevitably do not have the time to quickly respond to every query that comes their way. This results in clogged inboxes and calendars for counselors and a slow turnaround time for prospective students. From a marketing perspective, these outcomes result in a long enrollment process that kills productivity and ROI.

One way to get around this issue is using automation. By using chatbots to automate conversations that would otherwise happen over email or video consultations, admissions teams can troubleshoot up to 66% of admissions queries while prospects are still on the landing page, and in the process unclog their inboxes, free up their calendars and shorten the enrollment cycle.

Interested in learning more? Secure your spot for this webinar and we’ll give you the full breakdown of how chatbots can help you get on top of your enrollment campaigns.