Building a chatbot requires a skill set that is unprecedented in the world of CRO🤔
Rather than focusing on mobile optimization, form fields, CTAs, and folds, you need to consider hooks, etiquette and message delays (the user experience part)📱
In this webinar, we will discuss the best practices that you need to build a chatbot that converts💰
Be it the concept of right message length, anatomy of an optimized chatbot hook, the art of crafting message delays, the use of rich media or the importance of making your bot look the part visually so that you have brand coherence in your marketing campaigns, we will cover all the topics related to chatbot best practices.
About the speakers
Arnav is the resident chatbot building expert at TARS. He has spent the last 4 years helping dozens of TARS customers improve brand awareness, boost conversion rate and drive more business through the power of conversational marketing. His true passion, however, is animal husbandry, and after completing a long (and fulfilling) career at TARS he hopes to start a first-of-its-kind alpaca farm in the foothills of the Himalayas.
- Like all good love stories, Levi's tryst with chatbot creation began in the most romantic setting on earth: the DMV. In 2017, while working for the Montana Department of Justice, Levi created an extensive chatbot customer support system for the DMV that dropped call volumes by 15%, cut average wait times by hours and most importantly reduced the number of frustrated citizens venting their anger on overworked government employees.