Simple Analytics

Privacy-first analytics meets conversational AI with Simple Analytics

Your team needs traffic insights without cookie banners or GDPR headaches. Your AI agent queries Simple Analytics for pageviews, referrers, bounce rates, and raw visitor data in real time. Get the numbers you need during any conversation, with zero personal data stored.

Chosen by 800+ global brands across industries

Cookie-free analytics in every conversation

Your AI agent surfaces traffic metrics, exports raw data, and manages tracked websites through Simple Analytics without collecting a single cookie.

Simple Analytics

Use Cases

Traffic insights without the privacy trade-off

Discover how teams use AI agents to get instant, privacy-compliant analytics insights from Simple Analytics during everyday conversations.

Instant Website Performance Check for Executives

Your CEO asks 'How is the website doing?' in a team chat. Your AI Agent pulls this week's aggregated stats from Simple Analytics, including total visitors, top pages, bounce rate, and primary traffic sources. The CEO gets a complete dashboard summary in seconds, no login required, no cookie consent complications.

Automated Weekly Traffic Export for Analysts

Your data team needs raw traffic data every Monday. Your AI Agent exports the past week's page views and events from Simple Analytics in JSON format with fields like date, URL, and referrer. The analyst receives structured data ready for import into their BI tool, eliminating manual exports from the Simple Analytics dashboard.

Real-Time Campaign Source Attribution

Your marketing manager launches a new campaign and wants immediate feedback. Your AI Agent queries Simple Analytics filtered by the campaign's referrer source, compares current traffic against the previous period, and reports whether the campaign is driving incremental visitors. Decisions happen in real time, not after next week's report.

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Simple Analytics

Simple Analytics

FAQs

Frequently Asked Questions

What metrics can the AI agent retrieve from Simple Analytics?

The agent accesses aggregated stats including visitors, pageviews, bounce rate, time on page, referrers, and traffic sources. It can also export raw data points with fields like date, URL, referrer, and event type. All data is privacy-compliant with no personal information attached.

Does Simple Analytics require cookie consent banners?

No. Simple Analytics is designed to operate without cookies or personal data collection. It complies with GDPR, CCPA, and PECR by design. This means your AI agent works with analytics data that requires zero consent management infrastructure.

What credentials does Tars need for Simple Analytics?

You need two values from your Simple Analytics account settings: your API key (starting with sa_api_key_) and your User ID (starting with sa_user_id_). Enter both in the Tars dashboard when adding the tool. No OAuth flow is required.

Can the agent compare my site's traffic across different time periods?

Yes. The aggregated stats endpoint supports a compare parameter that lets the agent pull metrics for two date ranges simultaneously. This powers month-over-month, week-over-week, or any custom period comparisons within a single query.

Does Tars store my Simple Analytics website data?

No. The agent queries Simple Analytics live during each conversation. Traffic metrics and raw data exports are processed in real time to generate responses. Tars does not maintain a separate analytics database.

How is this different from just logging into the Simple Analytics dashboard?

The dashboard requires you to leave your current workflow, log in, navigate to the right view, and set filters manually. With Tars, you ask a question in natural language during any conversation and get the exact metric you need instantly. It turns analytics into a conversational skill.

Can the agent export data for use in external BI tools?

Yes. The raw data export endpoint returns page views and events in either CSV or JSON format. Your agent can trigger this export with specific date ranges and fields, producing structured data ready for import into tools like Power BI, Tableau, or Google Sheets.

What happens if I track multiple websites in Simple Analytics?

The agent handles multi-site setups by specifying the website domain in each query. It can also list all tracked websites to help you choose the right one. Each stat request targets a specific domain, so data from different sites never gets mixed.

How to add Tools to your AI Agent

Supercharge your AI Agent with Tool Integrations

Don't limit your AI Agent to basic conversations. Watch how to configure and add powerful tools making your agent smarter and more functional.

Privacy & Security

We’ll never let you lose sleep over privacy and security concerns

At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA.

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