Website Visitor Value Calculator
Find out what one visitor to your website is worth, how much the visitors who leave without reaching out are costing you, and what it is worth to get just a few more of them to reach out.
What do you run?
We set sensible starting numbers for you. You can change them below.
Your website
How many people visit, and how many of them reach out.
They call you or send your form
The other 50% are looking for mental health care
From inquiry to patient
What happens after someone reaches out, and what one patient is worth.
What if a few more visitors reached out?
Same visitors, same website traffic, no extra ad spend. Only the share of visitors who reach out goes up.
| If this many reach out | Extra inquiries a month | Extra patients a month | Extra revenue a year |
|---|---|---|---|
| 3% | +70 | +2.1 | +$378,000 |
| 3.5% | +120 | +3.6 | +$648,000 |
| 4% | +170 | +5.1 | +$918,000 |
What happens to your visitors
A typical month on a healthcare website, step by step, for the number of visitors you entered.
Each step uses a published average from a different source, so this is an example of how a month usually goes, not a measurement of your website. Tools like heatmaps and session recordings show you your own numbers.
Where the numbers come from
The starting numbers are averages from public research and industry reports. Your numbers will be different, so change them to your own.
- Ruler Analytics: conversion rate by industry (2026)2.3% of health and social care website visitors called or sent a form; 62.8% forms, 37.2% calls
- Unbounce: healthcare conversion benchmark5.1% median for health landing pages (ad pages, not whole websites)
- Liine: Behavioral Health Marketing Benchmark Report 202425,000 behavioral health inquiries in 2023: 52.7% scheduled an appointment; 74.9% first reached out by phone
- Zocdoc: Meet the Mental Health PatientRoughly half of patients prefer to book mental health appointments from 5 p.m. to 9 a.m.
- Siege Media: engagement rate benchmarks (2026)51.6% of visits to health and wellness websites are engaged
- Google Analytics Help: engaged sessionsAn engaged visit lasts over 10 seconds, or views 2+ pages, or includes an action
- Zuko: form benchmarks by industry44.37% of people who start a healthcare form finish it
- Microsoft Clarity: heatmapsA free tool that shows where visitors click and scroll
- Webserv: rehab patient acquisition playbook (2026)Agency playbook from 50+ centers: 15.9% of inquiries reach an insurance check, 42.8% of those are a fit, 35.9% of those are admitted
- Web Tonic: addiction treatment statisticsAgency figures: 3% to 15% of inquiries admitted
- KFF / Peterson Health System Tracker$15,500 average cost of a substance use inpatient or residential admission, commercial insurance, 2023
- AAC Holdings, SEC filing (2019)$12,033 revenue per admission at a large US operator
- Kuppili et al., Psychiatric Services (2026)Review of 35 studies: about 34% of people miss their first mental health appointment
- Zhang et al. (2020)One US clinic: 22.3% missed their first visit; 28.6% after a 1-month wait, 36% after 3 months
- LifeStance Health, 2025 annual reportAbout $1,424 revenue per patient a year, about 9 visits
- Cash rates for therapy, peer-reviewed studyAverage cash rate of $143 per therapy session
This calculator gives estimates for planning, not a forecast. Revenue figures use the value of a patient you entered. For mental health practices, the value is for the first year of care.
