Cold email outreach continues to be an effective method for lead conversion, but it’s also more competitive than ever. With Generative AI coming into the picture, everyone is sending 30 emails a day. The catch? It is obvious; they end up getting ignored. Meanwhile, the emails that work require so much research and personalization that you can barely send a few per day.

To combat this, we created a cold email AI Agent that doesn’t just focus on creation but also helps you with thorough research. And no, this isn’t just some template-filling tool. Let’s dive in and see how you can use it and even customize it for your needs.

Why are cold emails broken?

The time problem: Good cold emails need real research. You’re looking up the person, their company, recent news, maybe checking if they posted anything interesting lately. That takes at least an hour if you’re doing it right.

The scale problem: This is the age-old dichotomy of quality vs. quantity. You can either send 100 crappy emails or 5 good ones. There’s no middle ground.

The follow-up problem: Who has time to track when to send the second email? Or the third? It’s a mess.

How does the cold email AI Agent work?

The Agent isn’t just an LLM with a fancy wrapper. It creates personalized campaigns for your target audience. Here is how it works:

Step 1: Campaign purpose: You start by selecting your campaign purpose – whether you want to schedule a demo, meeting, partnership discussion, or something else. The Agent immediately positions itself as a specialized cold email assistant.

Step 2: Call-to-action configuration: You choose your CTA type (meeting link, email response, etc.).

Step 3: Company analysis: You drop in your website URL. The Agent doesn’t just skim your homepage. It maps your entire website, finds relevant pages about your products and services, and scrapes those pages for detailed information. This creates the foundation for relevant value propositions in the final email.

Step 4: Your profile research: You provide your LinkedIn profile URL. The Agent extracts everything about your background, current role, and professional context.

Step 5: Prospect research: You paste the prospect’s LinkedIn URL. The Agent uses People Data Labs to extract detailed information about this person from their profile, job history, current role, company associations, and everything else that matters.

Step 6: Company verification: Here’s where it gets smart, if your prospect is associated with multiple companies, the Agent asks you to confirm which company you’re targeting. It even provides LinkedIn URLs for each company option so you can make an informed choice.

Step 7: Industry news integration: The Agent asks if you want to include relevant industry news or data. If you say yes, it searches the web using the prospect’s industry and company name as keywords, then scrapes the first few results to find timely, relevant information. It searches the web for recent industry news and company updates.

Step 8: Style customization: You can specify tone and style preferences, or skip this for the default professional tone.

Step 9: Email generation: The Agent generates three different email options, each with compelling subject lines, specific references to the prospect’s background, relevant industry data, and clear calls to action. It remembers everything, so you can ask follow-up questions or request changes.

The best part? You can customize everything. Just choose the template, and you can customize almost every aspect and create a hyper-specific Agent. Focus points could be:

• Different campaign types: You can customize the conversation flow and optimize CTA configuration for any purpose, like partnership outreach or investor pitches.
• Your tools: Connect it to HubSpot, Google Calendar, Notion, and Slack. Make it fit your workflow.
• Industry focus: Tell it to only look for news on specific sites or focus on certain types of companies.
• Your voice: Change the tone, add your examples, make it sound like you.

Why this matters

Here’s the thing about cold emails: they’re not going anywhere. B2B sales still happen through email. But the old way of doing it is dead.

Generic templates don’t work. Manual research doesn’t scale. But having an AI Agent that can do genuine research and write personalized emails? That’s a game changer.

Your prospects get emails that show you understand their world. You get to send more emails without sacrificing quality. Everyone wins.

Getting started

Want to try it? The Agent is live and ready to work. You can use it as-is or customize it for your specific needs.

To customize the template, just sign up and get started.

Fair warning: once you see how much time this saves, you’ll never want to go back to manual research again.

The future of cold email isn’t about sending more emails. It’s about sending better ones. This Agent makes that possible.