You guys probably already know what a WhatsApp chatbot is but for good measure (and because it gives us a good segue into the next section) here’s a quick recap of the most dictionary-ish definition of WhatsApp chatbots we could come up with:
A WhatsApp Chatbot is a computer program designed to simulate a conversation with human users on WhatsApp to facilitate a trade of information or services.
Honestly, we don’t like this definition at TARS because it’s kinda boring, so we came up with one that’s a little more imaginative:
Imagine if your business was an actual person with thoughts, feelings, desires, and most importantly an account on WhatsApp that it can use to talk to customers. That person is a WhatsApp Chatbot.
This definition truly captures what it means for your business to have a WhatsApp chatbot. Your chatbot is an embodiment of your business on the internet.
Of course, even the revised definition leaves something to be desired. Specifically, it doesn’t tell us what a WhatsApp Chatbot achieves by talking to customers. Put differently, “if a chatbot allows your business to talk, what would it say?”
We’ve gone to the trouble of answering this question for you in these posts👇
Arnav is the Director of Content Marketing at Tars. He spends most days building bots, writing about conversational design and scrolling through Giphy’s trending section looking for the gifs that go into the Tars Newsletter.