Case Studies

How OKAYA Power Used WhatsApp Automation To Reduce Their Turnaround Time by 150%

Soham Chakraborty
Soham Chakraborty3 minutes read

OKAYA Power is a pioneer in the battery manufacturing industry with operations in 50+ countries and a market reputation that precedes them. It produces a wide range of batteries, suitable for all kinds of applications, with a diverse product range stretching from Tubular Batteries (Inverter & Solar) to SMF and E-Rickshaw Batteries.

What makes them special is that they are the sole manufacturers of 100% Tubular Batteries, which are considered best-in-class for power back-ups. These robust batteries are manufactured in eco-friendly; ISO certified, automated plants and are capable of being completely recycled — thereby minimizing wastage and living up to OKAYA’s responsibility towards the environment.

But being a category leader like OKAYA is no mean feat. With thousands of queries pouring in everyday from both customers and distributors, online forms were never going to cut it for them.

This is the story of how OKAYA Power used WhatsApp Automation to resolve customer queries, generate leads and reduce their TAT by 150%⤵️

Why Did OKAYA Need WhatsApp Automation ?

Despite have an industry-standard website, OKAYA‘s digital visitors would often get lost while navigating a maze of interlinked webpages, long before they found the relevant forms to submit customer queries and complaints.

Even if they chanced upon the correct form, its length and its upfront demand for personal details would inevitably prove discouraging.

This meant thousands upon thousands of unstructured emails piling up in customer support, which in turn meant an unusually high TAT or Turnaround Time of 24-48 hours. Suddenly a category leader with a unique product was staring at customer dissatisfaction and a loss of leads.

What OKAYA needed was a technologically superior and operationally reliable automation solution that not only delivered on customer support but also generated leads !

Their ultimate solution? The Tars WhatsApp Engagement Suite. .

How Did The Chatbot Work ?

Step 1️⃣ : User initiates a conversation with the OKAYA Chatbot (+91-9313141414) by sending a simple “Hi”.

Step 2️⃣ From Product Catalogues to Service Requests, the chatbot automatically presents a lists of options for the user to choose from⤵️

Step 3️⃣: User selects their preferred option by typing the relevant number, and based on a predefined conversation flow, the chatbot will keep engaging the user till their query is satisfied.

With this WhatsApp Engagement Engine, custom-built for customer queries on OKAYA’s product cataloguedealer locations and service requests: users can finally expect a prompt response from their favourite battery brand.

What Was The Impact?

Phenomenal! With the help of a hybrid, lead gen + customer support strategy, OKAYA successfully generated 1000s of leads and resolved an even bigger set of queries.

However, to truly grasp the impact that the Tars WhatsApp Engagement Suite had on OKAYA, we need to look at turnaround time. By streamlining the lead gen + customer support processes through chatbots, OKAYA reduced its TAT by an incredible 150%!

How To Get Started with WhatsApp Chatbots?

Book a demo with us today and one of our in-house WhatsApp Marketing Experts will personally walk you through the entire process!

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Soham Chakraborty
Soham Chakraborty

Soham is a content marketer on the Tars team. When he's not writing kickass blog posts like the one you just read he's reading obscure articles from history's foremost anti-enlightenment thinkers and writing treatises to send to his 3 substack subscribers.

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