What do filmmaking and chatbot creation have in common with each other?
Quite a bit as it turns out!
A few weeks back I spoke with Jason Gilbert, Lead Conversational Designer at CoCoHub, and multiple Webby award winner about his thoughts on conversational design and if there is one thing that I learned from him it was that if you want to make a chatbot that users actually enjoy, then you should go to film school.
On the surface, this might seem like a controversial statement to make because what could filmmakers possibly know about software creation.
But when you let it sit with you for a little bit it starts to make sense.
Chatbots are undoubtedly pieces of software, but their user experience is defined not by the efficiency of their underlying code, but rather by how engaging their messaging is. And if engaging messaging is what you are going for, would you rather have a filmmaker or an engineer working on your chatbot for you? Probably the filmmaker huh?
Now I know what you’re thinking. “I don’t have the time to go back to film school.”
Well, that’s where Jason comes into the picture. He is a filmmaker by training and in our conversation, he shared some valuable insights on how you can make your chatbots more engaging through creative conversational design.
In this podcast, you will learn…
👉How to create a personality for your chatbot
👉Why you should make your chatbots more fun (even if they are for customer service)
👉How you can leverage your chatbot to build an audience?
Links, links, and more links…
Arnav is the Director of Content Marketing at Tars. He spends most days building bots, writing about conversational design and scrolling through Giphy’s trending section looking for the gifs that go into the Tars Newsletter.