How university admissions teams can increase enrollment using a chatbot

April 15th, 2021 – 12 PM EDT

How university admissions teams can increase enrollment using a chatbot

April 15th, 2021 – 12 PM EDT

Education Chatbot
TRUSTED BY 500+ GLOBAL BRANDS
TRUSTED BY 500+ GLOBAL BRANDS
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In practice, setting up an enrollment marketing campaign is easy. Between the powerful targeting tools that ad platforms like Google and Facebook provide and the plethora of drag and drop landing page builders on the market, you can set up an ad campaign for your program in less than a day for a few thousand dollars.

Of course, the reality is a lot more complicated. While it is easy to bring traffic to your landing page it is considerably more difficult than it seems to convert that traffic into enrollments. Prospective students invariably have questions about the program before they’re even willing to request more information, let alone start an application. And to make matters worse, they often resolve these queries by emailing admissions counselors or booking meetings with them.

The issue with these methods of query resolution is that they are unscalable. Admissions counselors have only so many working hours in a day and they inevitably do not have the time to quickly respond to every query that comes their way. This results in clogged inboxes and calendars for counselors and a slow turnaround time for prospective students. From a marketing perspective, these outcomes result in a long enrollment process that kills productivity and ROI.

One way to get around this issue is using automation. By using chatbots to automate conversations that would otherwise happen over email or video consultations, admissions teams can troubleshoot up to 66% of admissions queries while prospects are still on the landing page, and in the process unclog their inboxes, free up their calendars and shorten the enrollment cycle.

Interested in learning more? Secure your spot for this webinar and we’ll give you the full breakdown of how chatbots can help you get on top of your enrollment campaigns.

In practice, setting up an enrollment marketing campaign is easy. Between the powerful targeting tools that ad platforms like Google and Facebook provide and the plethora of drag and drop landing page builders on the market, you can set up an ad campaign for your program in less than a day for a few thousand dollars.

Of course, the reality is a lot more complicated. While it is easy to bring traffic to your landing page it is considerably more difficult than it seems to convert that traffic into enrollments. Prospective students invariably have questions about the program before they’re even willing to request more information, let alone start an application. And to make matters worse, they often resolve these queries by emailing admissions counselors or booking meetings with them.

The issue with these methods of query resolution is that they are unscalable. Admissions counselors have only so many working hours in a day and they inevitably do not have the time to quickly respond to every query that comes their way. This results in clogged inboxes and calendars for counselors and a slow turnaround time for prospective students. From a marketing perspective, these outcomes result in a long enrollment process that kills productivity and ROI.

One way to get around this issue is using automation. By using chatbots to automate conversations that would otherwise happen over email or video consultations, admissions teams can troubleshoot up to 66% of admissions queries while prospects are still on the landing page, and in the process unclog their inboxes, free up their calendars and shorten the enrollment cycle.

Interested in learning more? Secure your spot for this webinar and we’ll give you the full breakdown of how chatbots can help you get on top of your enrollment campaigns.

About the speaker

Arnav Patel
  • Arnav is the resident chatbot building expert at TARS. He has spent the last 4 years helping dozens of TARS customers improve brand awareness, boost conversion rate and drive more business through the power of conversational marketing. His true passion, however, is animal husbandry, and after completing a long (and fulfilling) career at TARS he hopes to start a first-of-its-kind alpaca farm in the foothills of the Himalayas.

About the speaker

Arnav Patel
  • Arnav is the resident chatbot building expert at TARS. He has spent the last 4 years helping dozens of TARS customers improve brand awareness, boost conversion rate and drive more business through the power of conversational marketing. His true passion, however, is animal husbandry, and after completing a long (and fulfilling) career at TARS he hopes to start a first-of-its-kind alpaca farm in the foothills of the Himalayas.

What our customers say 💬

  • Michael Kupfer
    — Michael Kupfer, Director of Marketing, Harvard Business Solutions
    TARS team is very responsive and pleasant to work with. They actively recommend ways to improve performance and utilize the chatbot platform in additional ways. The chatbot builder UI is simple to use and the chatbots themselves are easy to launch and modify.

What our customer say 💬

  • Michael Kupfer
    — Michael Kupfer, Director of Marketing, Harvard Business Solutions
    TARS team is very responsive and pleasant to work with. They actively recommend ways to improve performance and utilize the chatbot platform in additional ways. The chatbot builder UI is simple to use and the chatbots themselves are easy to launch and modify.

The future of customer experience is conversational. Join us today.

The future of customer experience is conversational. Join us today.