# Tars — Full Text of Selected Website Pages > Main text from six public Tars pages, collected on 2026-09-14. This is a snapshot of the pages listed below, not an archive of every blog post, case study, or documentation page. Source wording is preserved; navigation, footer links, images, scripts, and form controls are omitted. Repeated testimonial sections are included once; carousel counters and template credits are omitted. Headings and links are formatted for standalone reading. Customer statements and product claims remain those of the source pages. The linked live pages are authoritative for current product details and pricing. Interactive pricing selections are not reproduced here. Refresh this file when the source pages change. For the site index, see https://hellotars.com/llms.txt. ## Included pages - [Homepage](https://hellotars.com/) - [AI Agent Builder Platform](https://hellotars.com/ai-agent-builder-platform) - [Customer Support AI](https://hellotars.com/customer-support-ai) - [Customer Acquisition AI](https://hellotars.com/customer-acquisition-ai) - [Pricing](https://hellotars.com/pricing) - [About Tars](https://hellotars.com/about) --- ## Homepage Source: https://hellotars.com/ ### Customer experience built around outcomes AI Agents for customer support and sales that make every conversation feel like your brand actually cares. [Schedule a Demo](https://hellotars.com/demo/)[Get started for free](https://dashboard.hellotars.com/) #### Chosen by 800+ global brands across industries #### For years, we measured the wrong thing How many support tickets never reached a human? The number looked good. But your customers were not getting happier. We rebuilt Tars around the question that actually matters:\ Did they get what they came for? What the metrics showed What the customer experienced 60% deflection rate Explaining the same problem twice Ticket resolved Chat ended. Problem did not Fast response time Three channels. Three fresh starts High automation rate Giving up before getting help [Get started for free](https://dashboard.hellotars.com/) #### One thread. Every channel. No more chaos. No more switching channels. One chat thread that handles all. Support ##### Arrives No form. No ticket number. ##### Recognised Nothing to re-explain ##### The Agent acts Looks it up. Changes it. Decides on its own. ##### Followed up It comes back on its own Sales ##### Arrives Late. Undecided. ##### Answered A real answer, not a form ##### The Agent qualifies Sizes them up. Places them. Decides on its own. ##### Moved forward Handed on with full context ##### Did the visit serve its purpose? The only outcome either journey is judged on! #### Two front doors. One memory behind them. No matter which door your customers walk through, they leave with what they need. ##### Support that feels like someone remembered Your customers have history with your brand. Tars keeps it. AI Agents that handle high-volume support with full context across every channel, so every interaction feels like it picked up where the last one ended. [Schedule a Demo](https://hellotars.com/demo/) ##### Turn interest into a relationship before it goes cold Someone lands on your site at 2 am with a question. Tars qualifies them, answers them, and moves them forward before they close the tab. AI Agents that capture and convert 24/7 without you having to be there. [Schedule a Demo](https://hellotars.com/demo/) ###### [Banking](https://hellotars.com/solutions/finance-banking) [A customer disputes an unfamiliar charge. The agent finds the transaction, initiates the dispute, and confirms the resolution in the same conversation. No transfer. No hold music.](https://hellotars.com/solutions/finance-banking) [Read more](https://hellotars.com/solutions/finance-banking) ###### [Healthcare](https://hellotars.com/solutions/healthcare) [Someone searches for a specialist at midnight. The agent identifies the right doctor, checks availability, and books the appointment. They arrive already knowing where to go.](https://hellotars.com/solutions/healthcare) [Read more](https://hellotars.com/solutions/healthcare) ###### [Government](https://hellotars.com/solutions/government) [A citizen reports a service issue. The agent logs the request, creates the work order, and sends a confirmation with a tracking number. No callback needed.](https://hellotars.com/solutions/government) [Read more](https://hellotars.com/solutions/government) ###### [Telecom](https://hellotars.com/solutions/telecommunication) [A visitor wants to know which plan fits their usage. The agent asks the right questions, recommends the right option, and moves them to checkout. No waiting for a sales rep.](https://hellotars.com/solutions/telecommunication) [Read more](https://hellotars.com/solutions/telecommunication) ###### [Insurance](https://hellotars.com/solutions/insurance) [A policyholder files a claim. The agent collects the details, submits the form, and sends updates as the status changes. They never have to follow up.](https://hellotars.com/solutions/insurance) [Read more](https://hellotars.com/solutions/insurance) ###### [Retail](https://hellotars.com/solutions/retail) [A shopper's order arrives damaged. The agent verifies the purchase, issues a return label, and processes the refund. No forms. No back-and-forth.](https://hellotars.com/solutions/retail) [Read more](https://hellotars.com/solutions/retail) ###### [Real Estate](https://hellotars.com/solutions/real-estate) [A buyer inquires about a listing after hours. The agent answers questions about the property, checks the tour schedule, and books the viewing. The lead never goes cold.](https://hellotars.com/solutions/real-estate) [Read more](https://hellotars.com/solutions/real-estate) ###### [Education](https://hellotars.com/solutions/education) [A prospective student isn't sure which program fits. The agent matches their background to the right course, explains the requirements, and starts the application. No waiting on admissions.](https://hellotars.com/solutions/education) [Read more](https://hellotars.com/solutions/education) #### Built for teams that want to improve Build, test, deploy, analyze, improve - a closed loop where every conversation makes the next agent better. STEP 01·Build ##### Configure your AI Agent Configure your AI Agent with what it knows, how it behaves, when it escalates, and what it can do through base prompting. Connect your knowledge base with retrieval quality you can actually measure before anyone sees it. Wire up tools: 1,000+, or custom-create your own. STEP 02·Test ##### Validate before anyone sees it Don't guess whether it works. Generate synthetic conversation datasets against your knowledge base. Run simulated multi-turn conversations with real personas, real goals, real edge cases. Score every response with LLM-judge evaluators. Validate those evaluators against human annotation before you trust a single number they produce. STEP 03·Deploy ##### One deployment, every channel One deployment across every channel your customer uses: Web, WhatsApp, Email. The conversation carries across all of them; channel is just metadata on the message, the thread never breaks. Validate changes in staging before they reach customers. When you go live, tool failures retry automatically and conversations survive deploys. STEP 04·Analyze ##### Know exactly what went wrong Not deflection rate. Topic clusters. Sentiment. AI-CX quality scores. What the agent got wrong this week and why. Recommendations that link directly back to the config that caused the failure. The loop closes: every insight feeds the next build. STEP 05·Improve ##### Every failure sharpens the Agent Every conversation that falls short becomes a test case. Human annotators review the failures, label what good looks like, and those labels sharpen the evaluators. The Agent running today is not the one that went live last month. Every cycle starts back at Build, from a higher floor. ### Believe what you can measure [Get started for free](https://dashboard.hellotars.com/) ### [Gama Hospital turned its crowded lobby into a 24/7 multilingual AI front desk.](https://hellotars.com/case-studies/gama-hospital-lobby-ai-agent) [Healthcare](https://hellotars.com/case-studies/gama-hospital-lobby-ai-agent) [Read More](https://hellotars.com/case-studies/gama-hospital-lobby-ai-agent) ### [CLCU reduced call volume by 12% and contact form submissions by 20%.](https://hellotars.com/case-studies/credit-union-banking-ai-agent) [Finance](https://hellotars.com/case-studies/credit-union-banking-ai-agent) [Read More](https://hellotars.com/case-studies/credit-union-banking-ai-agent) ### [VM Group reduced support requests by 45% with conversational AI agents.](https://hellotars.com/case-studies/45-reduction-in-support-requests-vm-groups-success-with-conversational-ai-agents) [Finance](https://hellotars.com/case-studies/45-reduction-in-support-requests-vm-groups-success-with-conversational-ai-agents) [Read More](https://hellotars.com/case-studies/45-reduction-in-support-requests-vm-groups-success-with-conversational-ai-agents) [Get started for free](https://dashboard.hellotars.com/) #### Real results, real customers, real stories [Get started for free](https://dashboard.hellotars.com/) “We're saving an average of 4,000+ calls a month.” Implementing an Agent revolutionized our customer service channels and our service to Indiana business owners. We're saving an average of 4,000+ calls a month and can now provide 24x7x365 customer service️ along with our business services. Lindsey Roark Mayes Ex-Director of SOS IT (State of Indiana) “Cutting down on staff needing to email back.” Since our launch of Tars Agents, we've had more than 5k interactions with them from individuals on the website. We saw prospects interacting with the Agent regarding application timelines, tuition, curriculum, and other items that may come through an email. This provides another avenue of access to our team while cutting down on staff needing to email back. Levi Eastwood Marketing Director of UCI Merage School “I like the product.” Takes those boring forms and allows you to make the collecting of customer information enjoyable for the user. It has a lot of value and I see the company constantly working on improving it. Pierre Rattini Director of Marketing “Easy for cooperation and open to agreement.” One of the biggest qualities of TARS is their ability to truly understand their clients' needs. They took the time to thoroughly assess our requirements, offering valuable insights and recommendations that we hadn't even considered. This level of personalized attention made a significant difference in the success of our project. Milica Petrovic Customer Care Project Associate “Very responsive and supportive Team” I love how supportive and responsive the team members are. The AI agents are not difficult to build once you have an idea of what you are doing, and this is so based on the backend work Tars has completed. Also, they are flexible to the clients' requests. Keisha Cameron Product Manager, VM Group “Best in class for lead generation” TARS is an essential tool within our lead gen strategy. I started to use it a couple years ago, and the platform evolved to focus on results. You can integrate your Google Analytics, Facebook Pixel, and AdWords conversion tag to track results and measure your campaign. You can also integrate with Zapier, which opens a lot of possibilities. Compared with static landing pages, we have seen an increase in conversions and more engagement. Leonardo Wolff Founder “Very professional and cooperative” Building an automated chat that our customers actually used and reduced calls amount. Maryam Alhaddad Customer Journey Designer “Flexibility and good service” Tars platform is very flexible, so you can do pretty much any flux you desire. Also integrates with any third party through APIs with a very simple and easy-to-use interface. Also tars team is great! Always at disposal and brings suggestions and solutions for any issue encountered during the process of building the chatbot. Lucas Von Lachmann Process Manager “The AI agent implementation has exceeded expectations!” The implementation has delivered 24/7 customer support and is proving its value by reducing Contact center calls by around 5% in just four months of operation. Beyond enhancing the e-care experience, the AI agent is driving impressive business results, achieving a remarkable 20% month-on-month growth. Victor Pereira Customer Care and CX Manager Connect with tools where your data lies Privacy & Security #### We’ll never let you lose sleep over privacy and security concerns At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA. ### Still scrolling? We both know you're interested. Let's chat about AI Agents the old-fashioned way. Get a demo tailored to your requirements. [Schedule a Demo](https://hellotars.com/demo/) --- ## AI Agent Builder Platform Source: https://hellotars.com/ai-agent-builder-platform Creation Canvas ### Build AI Agents without limitations Create AI Agents that help you save time, boost employee productivity, and improve customer experience all without writing a single line of code. Explore the intuitive platform to build AI like never before. [Get started for free](https://dashboard.hellotars.com/)[Schedule a Demo](https://hellotars.com/demo/) Chosen by 800+ global brands across industries ### Horizon of possible automations ##### Information retrieval automation This path is needed when the AI Agent needs to be trained on your content repositories, like websites, PDFs, etc, for easy, relevant answer retrieval. You can build this automation flow by connecting an AI Agent Gambit with base LLM models and a prompt to your Knowledge Bases. Example: A customer support Agent trained on your product documentation (PDFs, help center articles, internal FAQs) that can instantly answer user questions. ##### Intent-based automation flow The journey needs branching logic when multiple routes can be taken based on the user's input. This automation flow can be built in Tars easily using the Categorizer Gambit. It helps you create diverse branches from a single Gambit. The journey is decided based on the user's input. Example: A banking AI Agent that categorizes user queries into different intents: account inquiries, loan applications, fraud reports, or general support, with each path triggering different workflows. ##### Multi-step tool use automation This Agentic process uses multiple tools in a sequence to complete a task. This can be built using an AI Agent Gambit attached to multiple Tools to automate a complete task. An AI Agent Gambit allows you to integrate multiple tools to automate a complete workflow. The LLM calls each tool when needed in the workflow. Example: A lead qualification Agent that enriches leads via LinkedIn, scores them using a CRM tool, books meetings through Google Calendar, sends emails via Gmail, and creates tasks in ClickUp. ##### Merged automation flow This journey combines multiple automation types, like multi-step tool use, knowledge retrieval, and branching logic. It's particularly useful for advanced use cases where an AI Agent needs to take diverse routes based on user intent. One journey may require knowledge retrieval, while another requires tool integration. Example: An E-commerce AI Agent that first categorizes customer intent, then retrieves product information from knowledge bases, and uses multiple tools (payment processing, inventory checking, shipping APIs) for purchase flows. ### Know exactly what you can build Gambits are the building blocks of your AI Agents. It is just like Lego. ##### [AI Agent](https://hellotars.com/ai-agent-builder-platform#) [This Gambit acts as the reasoning engine that orchestrates prompt configuration settings, LLM options, the Knowledge Base, and tools to process user requests.](https://hellotars.com/ai-agent-builder-platform#) ##### [Knowledge Retrieval](https://hellotars.com/ai-agent-builder-platform#) [Knowledge Gambits let your AI Agent access and retrieve information directly from your data sources, so it can provide accurate, personalized answers.](https://hellotars.com/ai-agent-builder-platform#) ##### [Tools](https://hellotars.com/ai-agent-builder-platform#) [Tools integrations allow your AI Agent to connect with your applications and take action in the real world by integrating with external applications.](https://hellotars.com/ai-agent-builder-platform#) ##### [Categorizer](https://hellotars.com/ai-agent-builder-platform#) [This Gambit analyzes queries, detects intent, and precisely directs responses to match user needs. It matches user requests to the right category.](https://hellotars.com/ai-agent-builder-platform#) ##### [API Integration](https://hellotars.com/ai-agent-builder-platform#) [This Gambit allows users to connect your Agent with their tech-stack for fetching and submitting data in real-time. Add integrations without limitations.](https://hellotars.com/ai-agent-builder-platform#) ##### [Data Collector](https://hellotars.com/ai-agent-builder-platform#) [This Gambit allows users to extract information from conversation inputs. It identifies and collects the defined details and requests missing details.](https://hellotars.com/ai-agent-builder-platform#) Customer experience automation that fits your needs Build intelligent Conversational AI Agents that truly understand context, sentiment, and intent to deliver natural, human-like interactions. Improve resolution rate from day one Answer high-volume support queries with AI Agents trained on your data so that every response is accurate and personalized. Leverage AI Agents that reason, empathize, and take action. [Get started for free](https://dashboard.hellotars.com/) Improve conversion rate by never missing out on leads Never lose out on customer acquisition opportunities. Tars AI Agents engage visitors instantly, qualify buying intent, and capture leads, so your revenue never slips away at any hour. [Get started for free](https://dashboard.hellotars.com/) ### Explore AI Agents and tweak them to your needs Customer support Customer acquisition ###### Citizen Service Agent Helps citizens report municipal service issues like potholes, graffiti, and missed trash collection by creating official work orders for city crews. It also provides status updates and general information about city services. [Try AI Agent](https://agent.hellotars.com/conv/Io204l) ###### IT Support Agent Helps employees find guidance on IT issues and provides troubleshooting steps. If the issue is unresolved, it raises a ticket for IT support. [Try AI Agent](https://agent.hellotars.com/conv/0YO1Kr) ###### Hospital Lobby Navigation Agent Sits at your hospital entrance to help patients find the right specialist and room number based on symptoms, providing step-by-step directions and reducing front desk inquiries. [Try AI Agent](https://agent.hellotars.com/conv/0QwEeT) ###### Telecom Lead Generation Agent Educates on plans, services, pricing, and perks, then collects user data and takes the user to a placeholder payment gateway once they have chosen a service. [Try AI Agent](https://agent.hellotars.com/conv/6C4xa4) ###### Credit Card Recommendation Agent Educates customers about credit card options through targeted questions about their credit situation and spending habits, then recommends the best-fit product with detailed reward calculations and application guidance. [Try AI Agent](https://agent.hellotars.com/conv/lXb6gP) ###### Home Services Assistant Collects customer information and problem details to provide accurate cost estimates for plumbing, electrical, and HVAC services, then creates work orders for expert callbacks. [Try AI Agent](https://agent.hellotars.com/conv/yEs8sh) [Explore more Agents](https://hellotars.com/ai-agents) Connect with tools where your data lies Privacy & Security #### We’ll never let you lose sleep over privacy and security concerns At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA. ### Still scrolling? We both know you're interested. Let's chat about AI Agents the old-fashioned way. Get a demo tailored to your requirements. [Schedule a Demo](https://hellotars.com/demo/) --- ## Customer Support AI Source: https://hellotars.com/customer-support-ai AI Agents for customer support ### Customers get answers in seconds. Your team gets time back. Tars AI agents resolve everyday questions instantly on your website, WhatsApp, email, and SMS, and hand the hard ones to your team with the full conversation attached. Nothing to repeat, nothing to dig up. [Get started for free](https://dashboard.hellotars.com/)[Schedule a Demo](https://hellotars.com/demo/) Chosen by 800+ global brands across industries #### The outcome? 66% of support conversations automated at UCI. 1,000,000+ WhatsApp conversations handled at International Medical Center. 45% fewer support requests at VM Group. #### Your customers want answers, not ticket numbers Your customers have questions, but the answers are scattered across your website, help docs, and PDFs, and they don't know where to look. Meanwhile, your support team spends its day answering the same five questions instead of solving the problems that actually need a person. With a Tars AI agent trained on your content, customers get accurate answers and grievance support in seconds, at 2 pm or 2 am, on the channel they're already using. CSAT improves by default when customers stop hearing "just hang in there, I'll get back to you." AI agents are not the rigid chatbots you may have tried before. They understand context and handle open-ended questions. Instead of matching keywords and returning something vaguely related, they grasp what your customer actually means and respond in a way that genuinely helps. And when complexity hits, like bugs, nuanced policy decisions, or frustrated customers who need a person, your AI agent hands the conversation to your team with the full context attached. There is nothing worse than an angry customer being asked to repeat the problem. In Tars, they never are. ### Built for accurate, reliable customer service automation ### One conversation. Your AI and your team, together. In Tars there is no separate live-chat inbox. The AI agent and your support team work in the same conversation. The agent resolves what it can, and when something needs a person, it hands over with the whole story attached: what the customer asked, what the agent answered, what's still open.\ \ Your team reads the thread, not a summary. Your customer never repeats themselves. And your team can watch any conversation live and step in at any moment. ### The conversation follows your customer. Web today, WhatsApp tonight. A customer starts on your website at lunch, replies on WhatsApp after dinner, and gets the confirmation by email. In Tars, that's one conversation, not three tickets.\ \ The agent and your team see the full history wherever the customer shows up. The channel is just where the message arrived. ### Answers from your content. Actions in your systems. The agent answers only from content you've approved: your help center, your policies, your product pages. Customers get your answer, not the internet's.\ \ And it doesn't stop at answering. Mid-conversation, the agent looks up the order, checks the account, and files the ticket in Zendesk, Salesforce, Intercom, or whatever your team runs on, without making the customer wait. ### When it matters, the agent follows your process exactly. Some conversations can't be improvised: identity checks, refunds, anything with a regulator on the other end. In Tars, you define those steps once, and the agent runs them exactly as written. Every time.\ \ AI judgment for the open questions. Your process for the moments that count. That's how B2C teams in banking, insurance, and healthcare deploy AI without losing sleep. How Tars Agents Get Better #### The support agent flywheel Building a support agent your customers actually trust isn't a "click a button, your agent is ready" story.\ Tars closes the loop end-to-end. Train, test, deploy, learn, improve. More questions get resolved instantly, and fewer tickets reach your team, with every conversation. ###### Step 1: Train Connect your help center, policy docs, and past conversations. The agent learns your products, your processes, and the way your customers actually ask. Tools, prompts, and deterministic flows are configured to your support operation, not a generic template. ###### Step 2: Test Simulate end-to-end conversations against real customer questions and personas before a single customer touches the agent. Annotate failures, turn each failure mode into an evaluator, and validate it against a human-labeled set so you can trust it in production. ###### Step 3: Deploy Go live on web, WhatsApp, email, and SMS with the evaluators running on every real conversation. Code-based evaluators measure what's measurable; LLM-as-judge evaluators score the subjective parts. Every conversation gets bucketed into pass, fail, or a specific failure mode. ###### Step 4: Get Insights See exactly which questions the agent struggles with, why escalations happen, and which conversations resolve instantly. Cohort-based analysis tracks whether a fix actually moved resolution rates in production, not just in a test set. ###### Step 5: Improve continuously Fix the failure modes the system surfaces. Add new evaluators as your bar rises. Each loop resolves more, escalates less, and raises the floor, so the agent gets meaningfully better not from a model upgrade, but from the loop itself. [Create AI Agent](https://dashboard.hellotars.com/) ### Customer support that speaks your industry ##### [Finance AI Agents](https://hellotars.com/solutions/finance-banking) [Account questions, card and loan servicing, and dispute status answered instantly, inside your compliance boundaries. A US credit union cut inbound calls 12% with a Tars agent.](https://hellotars.com/solutions/finance-banking) ##### [Government AI Agents](https://hellotars.com/solutions/government) [Citizen services that don't keep citizens on hold. Workforce Solutions of Central Texas automated 100% of online Tier-1 citizen support with Tars.](https://hellotars.com/solutions/government) ##### [Insurance AI Agents](https://hellotars.com/solutions/insurance) [Claims status, policy details, and coverage questions resolved in seconds, not after a callback.](https://hellotars.com/solutions/insurance) ##### [Healthcare AI Agents](https://hellotars.com/solutions/healthcare) [Appointments, billing, and insurance verification handled instantly, HIPAA-compliant end to end.](https://hellotars.com/solutions/healthcare) ##### [Telecommunication AI Agents](https://hellotars.com/solutions/telecommunication) [Billing, outage updates, and plan changes resolved before they become call-center volume.](https://hellotars.com/solutions/telecommunication) ### Explore AI Agents and tweak them to your needs ###### Citizen Service Agent Helps citizens report municipal service issues like potholes, graffiti, and missed trash collection by creating official work orders for city crews. It also provides status updates and general information about city services. [Try AI Agent](https://agent.hellotars.com/conv/Io204l) ###### IT Support Agent Helps employees find guidance on IT issues and provides troubleshooting steps. If the issue is unresolved, it raises a ticket for IT support. [Try AI Agent](https://agent.hellotars.com/conv/0YO1Kr) ###### Hospital Lobby Navigation Agent Sits at your hospital entrance to help patients find the right specialist and room number based on symptoms, providing step-by-step directions and reducing front desk inquiries. [Try AI Agent](https://agent.hellotars.com/conv/0QwEeT) [Explore more Agents](https://hellotars.com/ai-agents) #### Frequently asked questions ###### What happens when the AI can't answer? It hands the conversation to your team with the full thread attached, not a summary. You define the escalation rules: topics, sentiment, customer tier, or simply "the agent isn't confident." Customers never get stuck in a loop. ###### How long does it take to go live? Weeks, not quarters. Connect your content, test the agent against real past questions, and launch when accuracy meets your benchmark. Most teams run their first live conversations within the first month. ###### Does it work with our helpdesk and CRM? Yes: Zendesk, Salesforce, Intercom, and most major support stacks, plus APIs for anything custom. The agent doesn't just log tickets; it acts in those systems mid-conversation. ###### Is our customer data safe? Tars is SOC 2 Type 2, HIPAA, ISO 27001, and GDPR compliant. You control what the agent can access, and PII handling is built for regulated industries. ###### How do we know it's accurate before launch? You test it. Run the agent against real questions from your history and score every answer before a single customer sees it. Launch on evidence, not hope. ###### How is this different from the chatbot we tried years ago? That chatbot matched keywords and broke the moment a customer phrased something differently. A Tars AI agent understands what the customer means, answers from your approved content, takes action in your systems, and hands off to your team in the same thread when it should. Connect with tools where your data lies Privacy & Security #### We’ll never let you lose sleep over privacy and security concerns At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA. ### See a Tars agent resolve real support conversations. Yours. 30 minutes, tailored to your industry and your support stack. [Schedule a Demo](https://hellotars.com/demo/) --- ## Customer Acquisition AI Source: https://hellotars.com/customer-acquisition-ai AI Agents for customer acquisition ### Every visitor gets a real conversation. Your sales team gets qualified pipeline. Prospects arrive with questions about pricing, fit, and timing. Tars AI agents answer them on the spot, qualify intent, and book the meeting on web, WhatsApp, email, and SMS, in one continuous conversation per prospect. [Get started for free](https://dashboard.hellotars.com/)[Schedule a Demo](https://hellotars.com/demo/) Chosen by 800+ global brands across industries #### The outcome? 69,000+ leads and a 16.8% loan conversion rate at Tata Motors Finance. 49.3% goal completion at American Express. 432,000+ conversations automated at Vodafone Qatar. #### Your best prospects don't fill out forms. They ask questions. Every minute a prospect waits for an answer is a minute they're evaluating your competitor. Visitors land with real questions about pricing, eligibility, and fit, and meet a static form and a "request a demo" button. Meanwhile, your sales team spends its day chasing leads who were never going to buy. A form can't answer "does this cover pre-existing conditions?" or "what's the rate for my credit band?" A Tars AI agent answers in seconds, asks the qualifying questions naturally inside the conversation, and books the meeting while interest is at its peak. Static content can't handle the messy reality of buying decisions. A prospect lands on your pricing page and doesn't know which plan fits. Someone else is ready to buy but needs one integration question answered. AI agents handle specific, multi-directional questions, trained on your products, your edge cases, and your competitive landscape. AI agents won't replace your sales team. They give it better conversations. Qualification, budget discovery, pricing-tier guidance: the agent handles the early stage and routes sales-ready prospects to your team with the full conversation attached. Bertling converts 2 of every 5 agent conversations into business opportunities. ### Built to turn conversations into qualified pipeline ### Conversations that qualify, not forms that filter. Train the agent on your products, pricing, and offers. It engages visitors in real conversations, answering what they actually ask, following up based on what they care about, and disqualifying poor fits early.\ \ It works inside your sales stack, not beside it: HubSpot, Salesforce, or Pipedrive get the contact, the qualification notes, and the booked meeting automatically. ### One prospect. One conversation. Every channel. A prospect compares plans on your pricing page at work, replies to a WhatsApp follow-up after dinner, and confirms the appointment by SMS. In Tars, that's one continuous conversation. The agent remembers everything, and so does your sales team when they pick it up.\ \ No cold restarts. No "as I mentioned on the website." ### Outbound that starts conversations, not blasts. Send WhatsApp and SMS campaigns your prospects can actually answer, with an agent that responds the moment they do. Abandoned application? The agent follows up, answers the objection, and finishes the sign-up.\ \ Big Bazaar drove a 14% sales conversion rate on WhatsApp campaigns. SBI and Union Bank saw 87–88% open rates on theirs. ### Sales opens the call already knowing what the prospect needs. When a prospect is qualified, the lead lands in your CRM with the entire conversation attached: budget, timeline, objections, the product they asked about.\ \ Your reps stop doing discovery from zero. They start where the conversation left off. How Tars Agents Get Better #### The acquisition agent flywheel Building an acquisition agent that books real pipeline isn't a "click a button, your agent is ready" story.\ Tars closes the loop end-to-end. Train, test, deploy, learn, improve. More visitors qualify, and more meetings get booked, with every conversation. ###### Step 1: Train Connect your product pages, pricing, and sales playbook. The agent learns what you sell, who it's for, and what a qualified buyer looks like. Tools, prompts, and deterministic flows are configured to your funnel, not a generic template. ###### Step 2: Test Simulate end-to-end conversations against real prospect questions and buyer personas before a single visitor touches the agent. Annotate failures, turn each failure mode into an evaluator, and validate it against a human-labeled set so you can trust it in production. ###### Step 3: Deploy Go live on your website and campaigns: web, WhatsApp, SMS, and email, with the evaluators running on every real conversation. Code-based evaluators measure what's measurable; LLM-as-judge evaluators score the subjective parts. Every conversation gets bucketed into pass, fail, or a specific failure mode. ###### Step 4: Get Insights See exactly where prospects drop off, which questions stall deals, and which conversations convert. Cohort-based analysis tracks whether a fix actually moved qualified pipeline in production, not just in a test set. ###### Step 5: Improve continuously Fix the failure modes the system surfaces. Add new evaluators as your bar rises. Each loop qualifies more, books more, and raises conversion, not from a model upgrade, but from the loop itself. [Create AI Agent](https://dashboard.hellotars.com/) Tars for customer acquisition features #### Why marketing teams pick Tars Four reasons marketing and CX leaders choose Tars for acquisition, beyond the conversation itself. ###### Pricing that scales with conversations No per-seat tax. You pay for conversations, not headcount, so adding reps doesn't raise your bill. ###### CRM-native Leads land in HubSpot, Salesforce, or Pipedrive with the full conversation attached, automatically. ###### One conversation across channels Web, WhatsApp, email, SMS. The prospect never starts over, and neither does your data. ###### Measurable before and after launch Test answer accuracy before going live; track conversion, drop-off, and objections after. [Get started for free](https://dashboard.hellotars.com/) ### Customer acquisition that speaks your industry ##### [Finance AI Agents](https://hellotars.com/solutions/finance-banking) [Help prospects find the right product, pre-check eligibility, and finish applications they'd otherwise abandon.](https://hellotars.com/solutions/finance-banking) ##### [Government AI Agents](https://hellotars.com/solutions/government) [Walk citizens through program eligibility and enrollment instead of losing them to PDF instructions.](https://hellotars.com/solutions/government) ##### [Insurance AI Agents](https://hellotars.com/solutions/insurance) [Instant quotes, policy comparison, and qualified lead intake, before the prospect requests one from a competitor.](https://hellotars.com/solutions/insurance) ##### [Healthcare AI Agents](https://hellotars.com/solutions/healthcare) [Convert service inquiries into booked appointments, HIPAA-compliant end to end.](https://hellotars.com/solutions/healthcare) ##### [Telecommunication AI Agents](https://hellotars.com/solutions/telecommunication) [Turn plan-comparison visitors into orders: coverage checks, upgrades, and installation scheduling in one conversation.](https://hellotars.com/solutions/telecommunication) ### Explore AI Agents and tweak them to your needs ###### Telecom Lead Generation Agent Educates on plans, services, pricing, and perks, then collects user data and takes the user to a placeholder payment gateway once they have chosen a service. [Try AI Agent](https://agent.hellotars.com/conv/6C4xa4) ###### Credit Card Recommendation Agent Educates customers about credit card options through targeted questions about their credit situation and spending habits, then recommends the best-fit product with detailed reward calculations and application guidance. [Try AI Agent](https://agent.hellotars.com/conv/lXb6gP) ###### Home Services Assistant Collects customer information and problem details to provide accurate cost estimates for plumbing, electrical, and HVAC services, then creates work orders for expert callbacks. [Try AI Agent](https://agent.hellotars.com/conv/yEs8sh) [Explore more Agents](https://hellotars.com/ai-agents) #### Frequently asked questions ###### Will an AI agent annoy our visitors? It's not a popup. The agent answers the questions visitors already have about pricing, fit, and eligibility, instead of gating them behind a form. Prospects stay because they're getting answers, not being interrupted. ###### How do leads get into our CRM? Natively. Qualified leads land in HubSpot, Salesforce, or Pipedrive in real time, with the full conversation attached, so your team sees intent and context, not just a name and an email. ###### Can it run WhatsApp campaigns compliantly? Yes. Tars uses Meta's official WhatsApp Business APIs: approved templates, opt-in management, and the conversation history retained when prospects reply. ###### How is this different from the chatbots we tried in 2019? Those followed a script and broke when prospects went off it. A Tars AI agent understands open-ended questions, answers from your actual product content, updates your CRM mid-conversation, and hands hot leads to a human in the same thread. ###### What does it cost as volume grows? Pricing is based on conversations, not seats, so adding sales reps or support staff doesn't raise your bill, and you're not penalized for growing traffic. ###### How fast can we launch? Weeks. Train on your content, test against real prospect questions, and launch when the accuracy numbers are where you want them. Connect with tools where your data lies Privacy & Security #### We’ll never let you lose sleep over privacy and security concerns At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA. ### See a Tars agent turn your traffic into booked meetings. 30 minutes, tailored to your funnel and your CRM. [Schedule a Demo](https://hellotars.com/demo/) --- ## Pricing Source: https://hellotars.com/pricing ### Deliver great customer experience backed by real ROI Billing controls on the source page: Billed Monthly; Billed Yearly (17% off). ### **Freemium** For individuals and small businesses. **$0** /month 50 conversations per month Basic LLM models Training limit of 5 Knowledge Bases Access to help guides Community support Data encryption 1 month of data retention [Get started](https://dashboard.hellotars.com/) ### **Premium** For mid-size businesses scaling their operations. **$499** /month Conversations required per month 500 1K 2K 5K 10K Advanced LLM models Training limit of 20 Knowledge Bases Live Chat support ISO & SOC 2 Compliance 12 months of data retention [Get started](https://dashboard.hellotars.com/) ### **Enterprise** For large teams and organizations. **Custom Pricing** Configurable volume White-glove onboarding Unlimited Knowledge Bases Custom integrations Dedicated account manager Role-based access control HIPAA, ISO, & SOC 2 Compliance SSO Configurable data retention [Talk to us](https://hellotars.com/demo) ### Add-ons Explore add-ons designed to enhance the functionalities of your plan. ### Live Chat Hand over the conversation to a live agent for a quicker and easier resolution. **Available for: Premium and Enterprise plan buyers** ### **$600** /yr/seat ### Professional support services Get access to a designated customer success manager and guided support. **Available for: Premium plan buyers** ### **$5000** /yr/agent ### Compare and select Freemium Premium Enterprise #### Chosen by 800+ global brands across industries Privacy & Security #### We’ll never let you lose sleep over privacy and security concerns At Tars, we take privacy and security very seriously. We are compliant with GDPR, ISO, SOC 2, and HIPAA. Connect with tools where your data lies #### Answers to your questions ###### What counts as one conversation? A single conversation includes all the back-and-forth messages between the Agent and the user within 24 hours. Whether the user exchanges 2 messages or 20, it only counts as one conversation. ###### What happens when I use up my 50 free conversations? Once you hit the mark of 50 conversations, the AI Agent will stop working until you upgrade your plan. However, your free conversations reset at the beginning of every month, giving you 50 new ones to use. ###### How many conversations should I plan for? A good rule of thumb is to expect about 10% of your website visitors to chat with your Agent. For example, if your site gets 10,000 visitors monthly, around 1,000 people might have a conversation with the Agent in a month. ###### Can I increase the conversation limit for my Agent? Once you exhaust your conversation limit, you can purchase additional conversations through your billing dashboard. ### Still scrolling? We both know you're interested. Let's chat about AI Agents the old-fashioned way. Get a demo tailored to your requirements. [Schedule a Demo](https://hellotars.com/demo/) --- ## About Tars Source: https://hellotars.com/about About Us A story of imagination, creation, and a dash of audacity This is all about the origin story of Tars! About Us Our saga Let’s go back in time to 2015 when two young founders thought what if we could create a personal ‘AI’ assistant for everyone on WhatsApp? (For the longest time it was just our founders and not AI… they were young folks.)\ \ As time went by, through all the ups and downs, they discovered their true calling. Between 2016 and 2018, they built our core self-serve No-Code Agent Builder. They learned many lessons about improving Conversational AI Agents that we incorporated into the product. Some more mavericks joined the journey along the way.\ \ In the age of AI as our product evolved, so did we. Tars embraced the AI wave by creating and experimenting with advanced AI features and diversifying our product with the development of Asimov, our CTO’s brainchild. (Scroll just a little further to know more about it…) Achievements Our journey in a few numbers 8+ years in the conversational AI space 800+ global brands have worked with us 60M+ customer conversations automated 10+ countries with deployed AI Agents Our Vision The way forward We're building Conversational AI that makes customer experience automation truly seamless.\ \ Our focus is on creating AI Agents for customer support and acquisition that are easy to build, deeply reliable, and genuinely empathetic. With our no-code platform, anyone can create, iterate, and scale Agents without technical complexity. But ease of use is just the starting point.\ \ What matters most is that these Agents understand context, respond with care, and give answers customers can trust. Too many AI solutions feel robotic or unreliable.\ \ We're building the opposite: Agents that make customers feel heard and understood, where businesses never have to second-guess whether their AI will give the right answer.\ \ The goal is simple. Deploying an AI Agent shouldn't be chaotic or stressful. It should be confident, seamless, and reliable. That's the future we're building toward. #### Chosen by 800+ global brands across industries ### Still scrolling? We both know you're interested. Let's chat about AI Agents the old-fashioned way. Get a demo tailored to your requirements. [Schedule a Demo](https://hellotars.com/demo/)