> ## Documentation Index
> Fetch the complete documentation index at: https://hellotars.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Run webhook campaigns

> Set up a standing API-triggered campaign, validate its contract, and manage its lifecycle and keys.

export const img = {
  activity: {
    activityTimeline: "/docs/guides/activity/images/activity-timeline.png",
    capturedVariablesPanel: "/docs/guides/activity/images/captured-variables-panel.png",
    dataViewCards: "/docs/guides/activity/images/data-view-cards.png",
    exportDataDialog: "/docs/guides/activity/images/export-data-dialog.png",
    tasksPanelExportReady: "/docs/guides/activity/images/tasks-panel-export-ready.png"
  },
  analytics: {
    analyticsOverview: "/docs/guides/analytics/images/analytics-overview.png",
    exploreGallery: "/docs/guides/analytics/images/explore-gallery.png",
    exploreTab: "/docs/guides/analytics/images/explore-tab.png",
    goalForm: "/docs/guides/analytics/images/goal-form.png",
    goalsTab: "/docs/guides/analytics/images/goals-tab.png",
    improveDiagnostics: "/docs/guides/analytics/images/improve-diagnostics.png",
    improveTab: "/docs/guides/analytics/images/improve-tab.png",
    teamTab: "/docs/guides/analytics/images/team-tab.png"
  },
  billing: {
    billingOverview: "/docs/guides/billing/images/billing-overview.png",
    buyConversationsDialog: "/docs/guides/billing/images/buy-conversations-dialog.png",
    buySeatsDialog: "/docs/guides/billing/images/buy-seats-dialog.png",
    livechatSeatsTab: "/docs/guides/billing/images/livechat-seats-tab.png",
    organizationDeletionLifecycle: "/docs/guides/billing/images/organization-deletion-lifecycle.svg",
    organizationSwitcher: "/docs/guides/billing/images/organization-switcher.png",
    rolesAndAccessMatrix: "/docs/guides/billing/images/roles-and-access-matrix.png"
  },
  building: {
    agentBehaviorGuardrails: "/docs/guides/building/images/agent-behavior-guardrails.png",
    agentCardMenu: "/docs/guides/building/images/agent-card-menu.png",
    agentConfigure: "/docs/guides/building/images/agent-configure.png",
    agentExitRoutesDialog: "/docs/guides/building/images/agent-exit-routes-dialog.png",
    agentLibrary: "/docs/guides/building/images/agent-library.png",
    agentModelParameters: "/docs/guides/building/images/agent-model-parameters.png",
    aiAgentGambitLoop: "/docs/guides/building/images/ai-agent-gambit-loop.svg",
    builderBasics: "/docs/guides/building/images/builder-basics.png",
    builderConnectHandlePanel: "/docs/guides/building/images/builder-connect-handle-panel.png",
    builtInToolsDialog: "/docs/guides/building/images/built-in-tools-dialog.png",
    configureDebugTab: "/docs/guides/building/images/configure-debug-tab.png",
    configureLanguage: "/docs/guides/building/images/configure-language.png",
    configureNotifications: "/docs/guides/building/images/configure-notifications.png",
    createAgentDialog: "/docs/guides/building/images/create-agent-dialog.png",
    draftPublishRollbackPinning: "/docs/guides/building/images/draft-publish-rollback-pinning.svg",
    draftSwitcherChip: "/docs/guides/building/images/draft-switcher-chip.png",
    duplicateAgentDialog: "/docs/guides/building/images/duplicate-agent-dialog.png",
    flowConditions: "/docs/guides/building/images/flow-conditions.png",
    gambitPalette: "/docs/guides/building/images/gambit-palette.png",
    gambits: {
      gambitAiAgent: "/docs/guides/building/gambits/images/gambit-ai-agent.png",
      gambitApiCall: "/docs/guides/building/gambits/images/gambit-api-call.png",
      gambitAutoSuggestion: "/docs/guides/building/gambits/images/gambit-auto-suggestion.png",
      gambitButton: "/docs/guides/building/gambits/images/gambit-button.png",
      gambitCard: "/docs/guides/building/gambits/images/gambit-card.png",
      gambitChannel: "/docs/guides/building/gambits/images/gambit-channel.png",
      gambitCustomCode: "/docs/guides/building/gambits/images/gambit-custom-code.png",
      gambitDateTime: "/docs/guides/building/gambits/images/gambit-date-time.png",
      gambitGeoLocation: "/docs/guides/building/gambits/images/gambit-geo-location.png",
      gambitLanguage: "/docs/guides/building/gambits/images/gambit-language.png",
      gambitLiveChat: "/docs/guides/building/gambits/images/gambit-live-chat.png",
      gambitMediaUpload: "/docs/guides/building/gambits/images/gambit-media-upload.png",
      gambitNoInput: "/docs/guides/building/gambits/images/gambit-no-input.png",
      gambitRedirect: "/docs/guides/building/gambits/images/gambit-redirect.png",
      gambitStarRating: "/docs/guides/building/gambits/images/gambit-star-rating.png",
      gambitStartAndEnd: "/docs/guides/building/gambits/images/gambit-start-and-end.png",
      gambitText: "/docs/guides/building/gambits/images/gambit-text.png",
      gambitTrigger: "/docs/guides/building/gambits/images/gambit-trigger.png"
    },
    languagesTranslateGambit: "/docs/guides/building/images/languages-translate-gambit.png",
    languageSystemMessages: "/docs/guides/building/images/language-system-messages.png",
    newDraftDialog: "/docs/guides/building/images/new-draft-dialog.png",
    outputComponentsGrid: "/docs/guides/building/images/output-components-grid.png",
    publishDialog: "/docs/guides/building/images/publish-dialog.png",
    systemPromptDialog: "/docs/guides/building/images/system-prompt-dialog.png",
    testModeEventLog: "/docs/guides/building/images/test-mode-event-log.png",
    testModePanel: "/docs/guides/building/images/test-mode-panel.png",
    validationProblemsPanel: "/docs/guides/building/images/validation-problems-panel.png",
    variablePickerPanel: "/docs/guides/building/images/variable-picker-panel.png",
    variablePillInserted: "/docs/guides/building/images/variable-pill-inserted.png",
    versionsDraftsPanel: "/docs/guides/building/images/versions-drafts-panel.png"
  },
  campaigns: {
    campaignFlavorsTriggers: "/docs/guides/campaigns/images/campaign-flavors-triggers.svg",
    campaignReplyRouting: "/docs/guides/campaigns/images/campaign-reply-routing.svg",
    campaignSendAnatomy: "/docs/guides/campaigns/images/campaign-send-anatomy.svg",
    createACampaign: "/docs/guides/campaigns/images/create-a-campaign.png",
    walletReserveSettleRefund: "/docs/guides/campaigns/images/wallet-reserve-settle-refund.svg",
    webhookCampaignContractLocking: "/docs/guides/campaigns/images/webhook-campaign-contract-locking.svg",
    webhookCampaignLifecycleStates: "/docs/guides/campaigns/images/webhook-campaign-lifecycle-states.svg",
    webhookCampaignOneCallOneDelivery: "/docs/guides/campaigns/images/webhook-campaign-one-call-one-delivery.svg"
  },
  channels: {
    distributeWhatsappConnect: "/docs/guides/channels/images/distribute-whatsapp-connect.png",
    whatsappConnectDialogWaiting: "/docs/guides/channels/images/whatsapp-connect-dialog-waiting.png",
    whatsappEmptyState: "/docs/guides/channels/images/whatsapp-empty-state.png"
  },
  deploy: {
    bridgeEventGambitSection: "/docs/guides/deploy/images/bridge-event-gambit-section.png",
    deploymentSurfacesAndChannels: "/docs/guides/deploy/images/deployment-surfaces-and-channels.svg",
    designAgentTab: "/docs/guides/deploy/images/design-agent-tab.png",
    designLauncherTab: "/docs/guides/deploy/images/design-launcher-tab.png",
    embedIframeTab: "/docs/guides/deploy/images/embed-iframe-tab.png",
    embedTheWidget: "/docs/guides/deploy/images/embed-the-widget.png",
    mobileAppIntegration: "/docs/guides/deploy/images/mobile-app-integration.png",
    onYourDomain: "/docs/guides/deploy/images/on-your-domain.png",
    shareYourAgentLink: "/docs/guides/deploy/images/share-your-agent-link.png"
  },
  developer: {
    api: {
      channelSendTemplateVsMessage: "/docs/developer/api/images/channel-send-template-vs-message.svg",
      endUsers: {
        endUsersListCursorPagination: "/docs/developer/api/end-users/images/end-users-list-cursor-pagination.svg"
      },
      triggerCallConversationLifecycle: "/docs/developer/api/images/trigger-call-conversation-lifecycle.svg"
    },
    developerSurfacesMap: "/docs/developer/images/developer-surfaces-map.svg",
    embed: {
      embedConfigToWidgetContext: "/docs/developer/embed/images/embed-config-to-widget-context.svg",
      hostPageBridgeFlow: "/docs/developer/embed/images/host-page-bridge-flow.svg",
      identitySigningFlow: "/docs/developer/embed/images/identity-signing-flow.svg",
      scriptVsIframeEmbed: "/docs/developer/embed/images/script-vs-iframe-embed.svg"
    },
    mobile: {
      bridgeMessageProtocol: "/docs/developer/mobile/images/bridge-message-protocol.svg",
      webviewBridgeArchitecture: "/docs/developer/mobile/images/webview-bridge-architecture.svg"
    }
  },
  endUsers: {
    anonymousToIdentifiedProfile: "/docs/guides/end-users/images/anonymous-to-identified-profile.svg",
    bulkActionBar: "/docs/guides/end-users/images/bulk-action-bar.png",
    campaignConsentGate: "/docs/guides/end-users/images/campaign-consent-gate.svg",
    consentPerChannelStates: "/docs/guides/end-users/images/consent-per-channel-states.svg",
    dynamicVsStaticSegments: "/docs/guides/end-users/images/dynamic-vs-static-segments.svg",
    endUserDirectory: "/docs/guides/end-users/images/end-user-directory.png",
    endUserProfileAcrossChannels: "/docs/guides/end-users/images/end-user-profile-across-channels.svg",
    endUserProfilePanes: "/docs/guides/end-users/images/end-user-profile-panes.png",
    profileMergeAndTakeoverProtection: "/docs/guides/end-users/images/profile-merge-and-takeover-protection.svg",
    segmentBuilder: "/docs/guides/end-users/images/segment-builder.png",
    segmentsPage: "/docs/guides/end-users/images/segments-page.png"
  },
  getStarted: {
    agentStates: "/docs/get-started/images/agent-states.svg",
    buildToLivePath: "/docs/get-started/images/build-to-live-path.svg",
    dashboardSidebarMap: "/docs/get-started/images/dashboard-sidebar-map.png",
    organizationOwnershipAndRoles: "/docs/get-started/images/organization-ownership-and-roles.svg",
    quickstart: {
      step1CreateYourAccount: "/docs/get-started/images/quickstart/step-1-create-your-account.png",
      step3ConnectTheAiAgent: "/docs/get-started/images/quickstart/step-3-connect-the-ai-agent.png",
      step4TestMode: "/docs/get-started/images/quickstart/step-4-test-mode.png"
    },
    quickstartCanvas: "/docs/get-started/images/quickstart-canvas.png"
  },
  knowledge: {
    addASource: "/docs/guides/knowledge/images/add-a-source.png",
    addRetrieverPicker: "/docs/guides/knowledge/images/add-retriever-picker.png",
    attachKnowledgeGambit: "/docs/guides/knowledge/images/attach-knowledge-gambit.png",
    configureARetriever: "/docs/guides/knowledge/images/configure-a-retriever.png",
    createKnowledgeBaseDialog: "/docs/guides/knowledge/images/create-knowledge-base-dialog.png",
    customRetrieverDialog: "/docs/guides/knowledge/images/custom-retriever-dialog.png",
    datasetTab: "/docs/guides/knowledge/images/dataset-tab.png",
    documentChangeReindexLifecycle: "/docs/guides/knowledge/images/document-change-reindex-lifecycle.svg",
    documentsTabPreview: "/docs/guides/knowledge/images/documents-tab-preview.png",
    importAWebsite: "/docs/guides/knowledge/images/import-a-website.png",
    kbList: "/docs/guides/knowledge/images/kb-list.png",
    retrieverIndexStates: "/docs/guides/knowledge/images/retriever-index-states.svg",
    retrieverQueryPipeline: "/docs/guides/knowledge/images/retriever-query-pipeline.svg",
    standardVsParentChildChunking: "/docs/guides/knowledge/images/standard-vs-parent-child-chunking.svg",
    syncManagement: "/docs/guides/knowledge/images/sync-management.png",
    testRetriever: "/docs/guides/knowledge/images/test-retriever.png"
  },
  liveChat: {
    agentWorkspace: "/docs/guides/live-chat/images/agent-workspace.png",
    assignedAgentPicker: "/docs/guides/live-chat/images/assigned-agent-picker.png",
    automaticAssignmentRouting: "/docs/guides/live-chat/images/automatic-assignment-routing.svg",
    availabilityDropdown: "/docs/guides/live-chat/images/availability-dropdown.png",
    cannedResponses: "/docs/guides/live-chat/images/canned-responses.png",
    composerPreferences: "/docs/guides/live-chat/images/composer-preferences.png",
    copilotPanel: "/docs/guides/live-chat/images/copilot-panel.png",
    filterConversationsDialog: "/docs/guides/live-chat/images/filter-conversations-dialog.png",
    inboxAnalyticsTab: "/docs/guides/live-chat/images/inbox-analytics-tab.png",
    inboxAvailabilityTab: "/docs/guides/live-chat/images/inbox-availability-tab.png",
    inboxesSettings: "/docs/guides/live-chat/images/inboxes-settings.png",
    inboxRoutingTab: "/docs/guides/live-chat/images/inbox-routing-tab.png",
    labelsSettings: "/docs/guides/live-chat/images/labels-settings.png",
    newAttributeDialog: "/docs/guides/live-chat/images/new-attribute-dialog.png",
    newCannedResponseDialog: "/docs/guides/live-chat/images/new-canned-response-dialog.png",
    notificationPreferences: "/docs/guides/live-chat/images/notification-preferences.png",
    notificationsPage: "/docs/guides/live-chat/images/notifications-page.png",
    pickupTargetCard: "/docs/guides/live-chat/images/pickup-target-card.png",
    resolveMenu: "/docs/guides/live-chat/images/resolve-menu.png",
    searchDialog: "/docs/guides/live-chat/images/search-dialog.png",
    seatGateConversation: "/docs/guides/live-chat/images/seat-gate-conversation.png",
    seatsSettings: "/docs/guides/live-chat/images/seats-settings.png",
    workTheInbox: "/docs/guides/live-chat/images/work-the-inbox.png"
  },
  security: {
    addOpenRouterKeyDialog: "/docs/guides/security/images/add-open-router-key-dialog.png",
    auditChainVerified: "/docs/guides/security/images/audit-chain-verified.png",
    auditEventDrawer: "/docs/guides/security/images/audit-event-drawer.png",
    auditExportDialog: "/docs/guides/security/images/audit-export-dialog.png",
    auditLogViewer: "/docs/guides/security/images/audit-log-viewer.png",
    auditRecordLifecycle: "/docs/guides/security/images/audit-record-lifecycle.svg",
    logPrivacyRedactionEnabled: "/docs/guides/security/images/log-privacy-redaction-enabled.png",
    modelProviderEmptyState: "/docs/guides/security/images/model-provider-empty-state.png",
    privacySettings: "/docs/guides/security/images/privacy-settings.png",
    siemConnectWizard: "/docs/guides/security/images/siem-connect-wizard.png",
    supportActorMasking: "/docs/guides/security/images/support-actor-masking.svg"
  },
  tools: {
    addToolModal: "/docs/guides/tools/images/add-tool-modal.png",
    addToolsPanel: "/docs/guides/tools/images/add-tools-panel.png",
    codekitActionEditor: "/docs/guides/tools/images/codekit-action-editor.png",
    codekitConnectToolkitsDialog: "/docs/guides/tools/images/codekit-connect-toolkits-dialog.png",
    codekitSchemaDialog: "/docs/guides/tools/images/codekit-schema-dialog.png",
    codekitToolkit: "/docs/guides/tools/images/codekit-toolkit.png",
    codekitToolkitAnatomy: "/docs/guides/tools/images/codekit-toolkit-anatomy.svg",
    createActionDialog: "/docs/guides/tools/images/create-action-dialog.png",
    createCodekitDialog: "/docs/guides/tools/images/create-codekit-dialog.png",
    responseFilteringDialog: "/docs/guides/tools/images/response-filtering-dialog.png",
    toolGambitEditorAgentMode: "/docs/guides/tools/images/tool-gambit-editor-agent-mode.png",
    toolGambitEditorWorkflowMode: "/docs/guides/tools/images/tool-gambit-editor-workflow-mode.png",
    toolkitDetail: "/docs/guides/tools/images/toolkit-detail.png",
    toolsConnected: "/docs/guides/tools/images/tools-connected.png",
    toolsDirectory: "/docs/guides/tools/images/tools-directory.png",
    viewActionsModal: "/docs/guides/tools/images/view-actions-modal.png",
    workflowModeResponse: "/docs/guides/tools/images/workflow-mode-response.png"
  }
};

export const planNames = {
  premium: "Premium",
  enterprise: "Enterprise"
};

export const props_0 = undefined

export const urls = {
  app: "https://dashboard.hellotars.com",
  site: "https://hellotars.com",
  support: "mailto:support@hellotars.com",
  status: "https://status.hellotars.com"
};

At the end of this page, you have a webhook campaign your own systems trigger through the API, one end user per call.

A webhook campaign is a reusable API-triggered integration, not a one-time send. It has no audience and no schedule. It stays active until you cancel it, and each API call produces one delivery.

<Frame>
  <img src={img.campaigns.webhookCampaignOneCallOneDelivery} alt="One API call to an active webhook campaign produces exactly one delivery with its own per call activity, while a paused campaign rejects the call with a retryable error." />
</Frame>

<Info>
  This capability needs the **{planNames[props_0.plan] ?? props_0.plan}** plan or higher.
</Info>

## Before you start

Before you start, sign in to <a href={urls.app}>the dashboard</a> and select the organization you want to work in.

* Your campaign wallet is funded. See [Fund your campaign wallet](/docs/guides/campaigns/campaign-wallet).
* A WhatsApp number is connected and an approved template exists.
* You have the Admin or Member role, which can create campaigns and generate keys.
* For request formats, error codes, and rate-limit headers, see [Webhook campaigns API](/docs/developer/api/webhook-campaigns).

## Create the campaign

<Warning>
  A webhook campaign is live the moment you create it. It has no draft, so check the number and template before you select **Create Webhook Campaign**.
</Warning>

<Steps>
  <Step title="Open Campaigns and select Create Campaign">
    The campaign builder opens.
  </Step>

  <Step title="Name the campaign and choose Webhook under Campaign Mode">
    The mode cannot be changed after creation. The audience and schedule pickers give way to a note, because a webhook campaign has neither.
  </Step>

  <Step title="Select the WhatsApp number and an approved template">
    The template's variables become the parameters each API call must send.
  </Step>

  <Step title="Select Create Webhook Campaign">
    The campaign opens on its own page with the **Contract**, **API Keys**, **Validate**, and **Activity** tabs.
  </Step>
</Steps>

## Generate a key and test the call

<Warning>
  The full key appears once, right after you generate it. Copy it before you select **Done**. A lost key cannot be shown again, so you would have to revoke it and generate another.
</Warning>

<Steps>
  <Step title="Open the Contract tab">
    The **API Contract** card has **Postman**, **OpenAPI**, and **cURL** tabs with the request for this campaign.
  </Step>

  <Step title="On the API Keys tab, enter a key label and select Generate key">
    Keys belong to this campaign only. Store the key in your own secret manager.
  </Step>

  <Step title="On the Validate tab, fill in the recipient and parameters, then select Validate">
    A passing dry run shows the estimated cost and sends nothing.
  </Step>

  <Step title="Send a live call from your system">
    The call appears on the **Activity** tab.
  </Step>
</Steps>

## Contract locking

Tars pins the template version when you create the campaign. If the template changes after that, calls fail with `409 template_version_drift`.

While the campaign has at least one key, its template, parameters, and WhatsApp number cannot be edited. This prevents an edit in the dashboard from silently breaking callers in production. To change them, revoke every key, or clone the campaign and move your callers to the copy. A clone is named **Copy of** the original, is active at once, and has no keys.

<Frame>
  <img src={img.campaigns.webhookCampaignContractLocking} alt="The contract locks when the first key is generated so matching calls keep delivering, and a template change after the version was pinned at creation makes the call fail with 409 template_version_drift." />
</Frame>

## Lifecycle

| State     | Meaning                                                  |
| --------- | -------------------------------------------------------- |
| Active    | Accepting API calls and delivering                       |
| Paused    | Rejecting calls with a retryable error, resumable        |
| Cancelled | Permanently stopped                                      |
| Failed    | Permanently stopped by Tars, rejecting calls as terminal |

<Frame>
  <img src={img.campaigns.webhookCampaignLifecycleStates} alt="Webhook campaign states from creation straight into Active, then Paused and Cancelled, each labelled with the error a caller sees." />
</Frame>

Use **Pause** and **Resume** on the campaign page as often as needed. While the campaign is paused, calls fail with a retryable error, so well-behaved callers can retry later.

<Warning>
  Cancelling a webhook campaign is permanent. Future API calls stop at once and receive a terminal error. Pause instead if the stop is temporary.
</Warning>

To cancel, select **Cancel**, then **Cancel campaign** in the **Cancel webhook campaign?** dialog. Calls already accepted may still complete. A cancelled or failed campaign can be archived from the campaign list, which hides it there.

## Limits and activity

Calls are rate limited per API key. Callers should honor the retry guidance in the API response.

The **Activity** tab shows **Total calls**, **Sent**, **Failed**, **Credits used**, and **Last called**. Below them, the **Calls** table lists each call with its recipient, number, status, request ID, time, and cost.

A call with the **Unconfirmed** status timed out on the Tars side before the result arrived. It is not charged and its outcome is unknown, so resend if the message matters.

## Verify

Send a live call with a test recipient. The **Activity** tab shows the call with its status and cost.

## Related pages

* [Webhook campaigns API](/docs/developer/api/webhook-campaigns)
* [Campaigns overview](/docs/guides/campaigns/campaigns-overview)
* [Fund your campaign wallet](/docs/guides/campaigns/campaign-wallet)