> ## Documentation Index
> Fetch the complete documentation index at: https://hellotars.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# Analytics overview
> What the Analytics page covers, how the scope bar and cards fit together, and how to inspect the conversations behind supported metrics.
export const Browser = ({url, children}) =>
{url ? {url} : null}
{children}
;
export const urls = {
app: "https://dashboard.hellotars.com",
site: "https://hellotars.com",
support: "mailto:support@hellotars.com",
status: "https://status.hellotars.com"
};
export const img = {
activity: {
activityTimeline: "/docs/guides/activity/images/activity-timeline.png",
capturedVariablesPanel: "/docs/guides/activity/images/captured-variables-panel.png",
dataViewCards: "/docs/guides/activity/images/data-view-cards.png",
exportDataDialog: "/docs/guides/activity/images/export-data-dialog.png",
tasksPanelExportReady: "/docs/guides/activity/images/tasks-panel-export-ready.png"
},
analytics: {
analyticsOverview: "/docs/guides/analytics/images/analytics-overview.png",
exploreGallery: "/docs/guides/analytics/images/explore-gallery.png",
exploreTab: "/docs/guides/analytics/images/explore-tab.png",
outcomesDialog: "/docs/guides/analytics/images/outcomes-dialog.png"
},
billing: {
billingOverview: "/docs/guides/billing/images/billing-overview.png",
buyConversationsDialog: "/docs/guides/billing/images/buy-conversations-dialog.png",
buySeatsDialog: "/docs/guides/billing/images/buy-seats-dialog.png",
livechatSeatsTab: "/docs/guides/billing/images/livechat-seats-tab.png",
organizationDeletionLifecycle: "/docs/guides/billing/images/organization-deletion-lifecycle.svg",
organizationSwitcher: "/docs/guides/billing/images/organization-switcher.png",
rolesAndAccessMatrix: "/docs/guides/billing/images/roles-and-access-matrix.png"
},
building: {
agentBehaviorGuardrails: "/docs/guides/building/images/agent-behavior-guardrails.png",
agentCardMenu: "/docs/guides/building/images/agent-card-menu.png",
agentConfigure: "/docs/guides/building/images/agent-configure.png",
agentExitRoutesDialog: "/docs/guides/building/images/agent-exit-routes-dialog.png",
agentLibrary: "/docs/guides/building/images/agent-library.png",
agentModelParameters: "/docs/guides/building/images/agent-model-parameters.png",
aiAgentGambitLoop: "/docs/guides/building/images/ai-agent-gambit-loop.svg",
builderBasics: "/docs/guides/building/images/builder-basics.png",
builderConnectHandlePanel: "/docs/guides/building/images/builder-connect-handle-panel.png",
builtInToolsDialog: "/docs/guides/building/images/built-in-tools-dialog.png",
bundledEdgeMenu: "/docs/guides/building/images/bundled-edge-menu.png",
configureDebugTab: "/docs/guides/building/images/configure-debug-tab.png",
configureLanguage: "/docs/guides/building/images/configure-language.png",
configureNotifications: "/docs/guides/building/images/configure-notifications.png",
createAgentDialog: "/docs/guides/building/images/create-agent-dialog.png",
draftPublishRollbackPinning: "/docs/guides/building/images/draft-publish-rollback-pinning.svg",
draftSwitcherChip: "/docs/guides/building/images/draft-switcher-chip.png",
duplicateAgentDialog: "/docs/guides/building/images/duplicate-agent-dialog.png",
flowConditions: "/docs/guides/building/images/flow-conditions.png",
gambitPalette: "/docs/guides/building/images/gambit-palette.png",
gambits: {
autoSuggestionFromVariable: "/docs/guides/building/gambits/images/auto-suggestion-from-variable.png",
buttonAutoPopulate: "/docs/guides/building/gambits/images/button-auto-populate.png",
buttonOverflow: "/docs/guides/building/gambits/images/button-overflow.png",
gambitAiAgent: "/docs/guides/building/gambits/images/gambit-ai-agent.png",
gambitApiCall: "/docs/guides/building/gambits/images/gambit-api-call.png",
gambitAutoSuggestion: "/docs/guides/building/gambits/images/gambit-auto-suggestion.png",
gambitButton: "/docs/guides/building/gambits/images/gambit-button.png",
gambitCard: "/docs/guides/building/gambits/images/gambit-card.png",
gambitChannel: "/docs/guides/building/gambits/images/gambit-channel.png",
gambitCustomCode: "/docs/guides/building/gambits/images/gambit-custom-code.png",
gambitDateTime: "/docs/guides/building/gambits/images/gambit-date-time.png",
gambitGeoLocation: "/docs/guides/building/gambits/images/gambit-geo-location.png",
gambitLanguage: "/docs/guides/building/gambits/images/gambit-language.png",
gambitLiveChat: "/docs/guides/building/gambits/images/gambit-live-chat.png",
gambitMediaUpload: "/docs/guides/building/gambits/images/gambit-media-upload.png",
gambitNoInput: "/docs/guides/building/gambits/images/gambit-no-input.png",
gambitRedirect: "/docs/guides/building/gambits/images/gambit-redirect.png",
gambitStarRating: "/docs/guides/building/gambits/images/gambit-star-rating.png",
gambitStartAndEnd: "/docs/guides/building/gambits/images/gambit-start-and-end.png",
gambitText: "/docs/guides/building/gambits/images/gambit-text.png",
gambitTrigger: "/docs/guides/building/gambits/images/gambit-trigger.png"
},
languagesTranslateGambit: "/docs/guides/building/images/languages-translate-gambit.png",
languageSystemMessages: "/docs/guides/building/images/language-system-messages.png",
newDraftDialog: "/docs/guides/building/images/new-draft-dialog.png",
outputComponentsGrid: "/docs/guides/building/images/output-components-grid.png",
publishDialog: "/docs/guides/building/images/publish-dialog.png",
systemPromptDialog: "/docs/guides/building/images/system-prompt-dialog.png",
testModeEventLog: "/docs/guides/building/images/test-mode-event-log.png",
testModePanel: "/docs/guides/building/images/test-mode-panel.png",
validationProblemsPanel: "/docs/guides/building/images/validation-problems-panel.png",
variablePickerPanel: "/docs/guides/building/images/variable-picker-panel.png",
variablePillInserted: "/docs/guides/building/images/variable-pill-inserted.png",
versionsDraftsPanel: "/docs/guides/building/images/versions-drafts-panel.png"
},
campaigns: {
campaignFlavorsTriggers: "/docs/guides/campaigns/images/campaign-flavors-triggers.svg",
campaignReplyRouting: "/docs/guides/campaigns/images/campaign-reply-routing.svg",
campaignSendAnatomy: "/docs/guides/campaigns/images/campaign-send-anatomy.svg",
createACampaign: "/docs/guides/campaigns/images/create-a-campaign.png",
walletReserveSettleRefund: "/docs/guides/campaigns/images/wallet-reserve-settle-refund.svg",
webhookCampaignContractLocking: "/docs/guides/campaigns/images/webhook-campaign-contract-locking.svg",
webhookCampaignLifecycleStates: "/docs/guides/campaigns/images/webhook-campaign-lifecycle-states.svg",
webhookCampaignOneCallOneDelivery: "/docs/guides/campaigns/images/webhook-campaign-one-call-one-delivery.svg"
},
channels: {
distributeWhatsappConnect: "/docs/guides/channels/images/distribute-whatsapp-connect.png",
whatsappConnectDialogWaiting: "/docs/guides/channels/images/whatsapp-connect-dialog-waiting.png",
whatsappEmptyState: "/docs/guides/channels/images/whatsapp-empty-state.png"
},
deploy: {
bridgeEventGambitSection: "/docs/guides/deploy/images/bridge-event-gambit-section.png",
deploymentSurfacesAndChannels: "/docs/guides/deploy/images/deployment-surfaces-and-channels.svg",
designAgentTab: "/docs/guides/deploy/images/design-agent-tab.png",
designLauncherTab: "/docs/guides/deploy/images/design-launcher-tab.png",
embedIframeTab: "/docs/guides/deploy/images/embed-iframe-tab.png",
embedTheWidget: "/docs/guides/deploy/images/embed-the-widget.png",
launcherCalloutSettings: "/docs/guides/deploy/images/launcher-callout-settings.png",
mobileAppIntegration: "/docs/guides/deploy/images/mobile-app-integration.png",
onYourDomain: "/docs/guides/deploy/images/on-your-domain.png",
shareYourAgentLink: "/docs/guides/deploy/images/share-your-agent-link.png",
widgetCallout: "/docs/guides/deploy/images/widget-callout.png"
},
developer: {
api: {
channelSendTemplateVsMessage: "/docs/developer/api/images/channel-send-template-vs-message.svg",
endUsers: {
endUsersListCursorPagination: "/docs/developer/api/end-users/images/end-users-list-cursor-pagination.svg"
},
triggerCallConversationLifecycle: "/docs/developer/api/images/trigger-call-conversation-lifecycle.svg"
},
developerSurfacesMap: "/docs/developer/images/developer-surfaces-map.svg",
embed: {
embedConfigToWidgetContext: "/docs/developer/embed/images/embed-config-to-widget-context.svg",
hostPageBridgeFlow: "/docs/developer/embed/images/host-page-bridge-flow.svg",
identitySigningFlow: "/docs/developer/embed/images/identity-signing-flow.svg",
scriptVsIframeEmbed: "/docs/developer/embed/images/script-vs-iframe-embed.svg"
},
mobile: {
bridgeMessageProtocol: "/docs/developer/mobile/images/bridge-message-protocol.svg",
webviewBridgeArchitecture: "/docs/developer/mobile/images/webview-bridge-architecture.svg"
}
},
endUsers: {
anonymousToIdentifiedProfile: "/docs/guides/end-users/images/anonymous-to-identified-profile.svg",
bulkActionBar: "/docs/guides/end-users/images/bulk-action-bar.png",
campaignConsentGate: "/docs/guides/end-users/images/campaign-consent-gate.svg",
consentPerChannelStates: "/docs/guides/end-users/images/consent-per-channel-states.svg",
dynamicVsStaticSegments: "/docs/guides/end-users/images/dynamic-vs-static-segments.svg",
endUserDirectory: "/docs/guides/end-users/images/end-user-directory.png",
endUserProfileAcrossChannels: "/docs/guides/end-users/images/end-user-profile-across-channels.svg",
endUserProfilePanes: "/docs/guides/end-users/images/end-user-profile-panes.png",
profileMergeAndTakeoverProtection: "/docs/guides/end-users/images/profile-merge-and-takeover-protection.svg",
segmentBuilder: "/docs/guides/end-users/images/segment-builder.png",
segmentsPage: "/docs/guides/end-users/images/segments-page.png"
},
getStarted: {
agentStates: "/docs/get-started/images/agent-states.svg",
buildToLivePath: "/docs/get-started/images/build-to-live-path.svg",
dashboardSidebarMap: "/docs/get-started/images/dashboard-sidebar-map.png",
organizationOwnershipAndRoles: "/docs/get-started/images/organization-ownership-and-roles.svg",
quickstart: {
step1CreateYourAccount: "/docs/get-started/images/quickstart/step-1-create-your-account.png",
step3ConnectTheAiAgent: "/docs/get-started/images/quickstart/step-3-connect-the-ai-agent.png",
step4TestMode: "/docs/get-started/images/quickstart/step-4-test-mode.png"
},
quickstartCanvas: "/docs/get-started/images/quickstart-canvas.png"
},
knowledge: {
addASource: "/docs/guides/knowledge/images/add-a-source.png",
addRetrieverPicker: "/docs/guides/knowledge/images/add-retriever-picker.png",
attachKnowledgeGambit: "/docs/guides/knowledge/images/attach-knowledge-gambit.png",
configureARetriever: "/docs/guides/knowledge/images/configure-a-retriever.png",
createKnowledgeBaseDialog: "/docs/guides/knowledge/images/create-knowledge-base-dialog.png",
createTestQuestions: "/docs/guides/knowledge/images/create-test-questions.png",
customRetrieverDialog: "/docs/guides/knowledge/images/custom-retriever-dialog.png",
datasetTab: "/docs/guides/knowledge/images/dataset-tab.png",
documentChangeReindexLifecycle: "/docs/guides/knowledge/images/document-change-reindex-lifecycle.svg",
documentsTabPreview: "/docs/guides/knowledge/images/documents-tab-preview.png",
importAWebsite: "/docs/guides/knowledge/images/import-a-website.png",
kbList: "/docs/guides/knowledge/images/kb-list.png",
manageMedia: "/docs/guides/knowledge/images/manage-media.png",
retrieverIndexStates: "/docs/guides/knowledge/images/retriever-index-states.svg",
retrieverQueryPipeline: "/docs/guides/knowledge/images/retriever-query-pipeline.svg",
standardVsParentChildChunking: "/docs/guides/knowledge/images/standard-vs-parent-child-chunking.svg",
testRetriever: "/docs/guides/knowledge/images/test-retriever.png"
},
liveChat: {
agentWorkspace: "/docs/guides/live-chat/images/agent-workspace.png",
assignedAgentPicker: "/docs/guides/live-chat/images/assigned-agent-picker.png",
automaticAssignmentRouting: "/docs/guides/live-chat/images/automatic-assignment-routing.svg",
availabilityDropdown: "/docs/guides/live-chat/images/availability-dropdown.png",
cannedResponses: "/docs/guides/live-chat/images/canned-responses.png",
composerPreferences: "/docs/guides/live-chat/images/composer-preferences.png",
copilotPanel: "/docs/guides/live-chat/images/copilot-panel.png",
filterConversationsDialog: "/docs/guides/live-chat/images/filter-conversations-dialog.png",
inboxAnalyticsTab: "/docs/guides/live-chat/images/inbox-analytics-tab.png",
inboxAvailabilityTab: "/docs/guides/live-chat/images/inbox-availability-tab.png",
inboxesSettings: "/docs/guides/live-chat/images/inboxes-settings.png",
inboxRoutingTab: "/docs/guides/live-chat/images/inbox-routing-tab.png",
labelsSettings: "/docs/guides/live-chat/images/labels-settings.png",
newAttributeDialog: "/docs/guides/live-chat/images/new-attribute-dialog.png",
newCannedResponseDialog: "/docs/guides/live-chat/images/new-canned-response-dialog.png",
notificationPreferences: "/docs/guides/live-chat/images/notification-preferences.png",
notificationsPage: "/docs/guides/live-chat/images/notifications-page.png",
pickupTargetCard: "/docs/guides/live-chat/images/pickup-target-card.png",
resolveMenu: "/docs/guides/live-chat/images/resolve-menu.png",
searchDialog: "/docs/guides/live-chat/images/search-dialog.png",
seatGateConversation: "/docs/guides/live-chat/images/seat-gate-conversation.png",
seatsSettings: "/docs/guides/live-chat/images/seats-settings.png",
workTheInbox: "/docs/guides/live-chat/images/work-the-inbox.png"
},
security: {
addOpenRouterKeyDialog: "/docs/guides/security/images/add-open-router-key-dialog.png",
auditChainVerified: "/docs/guides/security/images/audit-chain-verified.png",
auditEventDrawer: "/docs/guides/security/images/audit-event-drawer.png",
auditExportDialog: "/docs/guides/security/images/audit-export-dialog.png",
auditLogViewer: "/docs/guides/security/images/audit-log-viewer.png",
auditRecordLifecycle: "/docs/guides/security/images/audit-record-lifecycle.svg",
logPrivacyRedactionEnabled: "/docs/guides/security/images/log-privacy-redaction-enabled.png",
modelProviderEmptyState: "/docs/guides/security/images/model-provider-empty-state.png",
privacyMaskReveal: "/docs/guides/security/images/privacy-mask-reveal.png",
privacySettings: "/docs/guides/security/images/privacy-settings.png",
siemConnectWizard: "/docs/guides/security/images/siem-connect-wizard.png",
supportActorMasking: "/docs/guides/security/images/support-actor-masking.svg"
},
tools: {
addToolModal: "/docs/guides/tools/images/add-tool-modal.png",
addToolsPanel: "/docs/guides/tools/images/add-tools-panel.png",
codekitActionEditor: "/docs/guides/tools/images/codekit-action-editor.png",
codekitConnectToolkitsDialog: "/docs/guides/tools/images/codekit-connect-toolkits-dialog.png",
codekitSchemaDialog: "/docs/guides/tools/images/codekit-schema-dialog.png",
codekitToolkit: "/docs/guides/tools/images/codekit-toolkit.png",
codekitToolkitAnatomy: "/docs/guides/tools/images/codekit-toolkit-anatomy.svg",
createActionDialog: "/docs/guides/tools/images/create-action-dialog.png",
createCodekitDialog: "/docs/guides/tools/images/create-codekit-dialog.png",
responseFilteringDialog: "/docs/guides/tools/images/response-filtering-dialog.png",
toolGambitEditorAgentMode: "/docs/guides/tools/images/tool-gambit-editor-agent-mode.png",
toolGambitEditorWorkflowMode: "/docs/guides/tools/images/tool-gambit-editor-workflow-mode.png",
toolkitDetail: "/docs/guides/tools/images/toolkit-detail.png",
toolsConnected: "/docs/guides/tools/images/tools-connected.png",
toolsDirectory: "/docs/guides/tools/images/tools-directory.png",
viewActionsModal: "/docs/guides/tools/images/view-actions-modal.png",
workflowModeResponse: "/docs/guides/tools/images/workflow-mode-response.png"
}
};
**Analytics** in the sidebar answers one question: what happened in the conversations your deployments handled? The page heading reads **Analytics** with the subtitle **Results, trends and opportunities across your deployments**. Analytics is one page of cards, with no tabs.
Analytics needs a role with analytics access. Without it the sidebar hides the Analytics entry, and opening the URL directly returns you to the home page.
## The scope bar
One scope bar sits at the top of the page, and every card follows it.
| Control | What it does |
| - | - |
| Range picker | Segmented buttons **24h**, **7d**, **28d**, and **90d**, plus **Custom** for an exact start and end date. All ranges are whole days in the timezone beside the picker. |
| Timezone | Shows the timezone the page reports in. Pick another timezone to change only your view. An Admin can save a timezone for the whole organization. Without one, the page reports in UTC. The control reads **not your time** when the page reports in the organization timezone and that timezone has a different UTC offset from your device. |
| **Scope** | Starts on **All deployments** and lists each deployment by name. Pick one to scope every card to that deployment. |
| **Channel** | Starts on **All channels** and lists the channels your deployments use. Picking a channel hides the deployments that do not use it. |
| **Live** and **Test** switch | Shows either production conversations or test conversations, never both at once. |
| **Chart colours** | Changes the color palette of the charts. It affects only your view. |
## The cards
A new organization starts with these cards, in this order:
| Card | What it shows |
| - | - |
| **Outcomes** | Totals for the period, with the change from the previous period. |
| **Funnel** | Every widget impression, from the page load to a conversation with an outcome. |
| **Trends** | Widget impressions, conversations, and outcomes, period by period or by agent version. |
| **Topics** | Topics your customers are talking about. |
| **Busy hours** | Weekday by hour in your timezone, for the metric you pick. |
| **Fields captured** | How often each field was asked and how often it was answered. |
| **Sources** | Pages, referrers, and campaigns, ranked by conversations. |
| **Campaigns** | Outbound campaigns in the period: sent, delivered, and replied. |
| **Reply time** | How long people wait for a reply, from the AI and from a human. |
| **Handled by** | Conversations the AI finished alone, and those a human joined. |
| **CSAT** | Ratings after a conversation, by who handled it. |
Two more cards, **Countries** and **Devices**, are available from **Add chart**. [Read the Analytics cards](/docs/guides/analytics/overview-tab) explains each card.
### Who can change the layout
The layout belongs to the organization, so every member sees the same cards. Only an Admin can change it.
An Admin changes the layout in three ways:
* The options menu on each card offers **Move up**, **Move down**, and **Remove**.
* **Add chart** below the last card opens the **Add a chart** dialog with every card that is not on the page.
* A bar with **Discard** and **Save** appears after a change. Nothing is kept until you select **Save**.
## Outcomes
An outcome is a result that you decide counts as success, such as a captured email address or a selected button. You tick outcomes in the **Outcomes** dialog. Ticked outcomes show on the **Outcomes** card and end the **Funnel**. Until an Admin ticks an outcome, the **Outcome** number on the **Outcomes** card shows **Choose which outcomes count**.
## Humans, AI agents, and crawlers
Analytics sorts every widget impression by the kind of traffic that caused it:
* **Humans** are people in a browser.
* AI agents act for a person, such as **ChatGPT agent** or **Claude agent**. They are counted by default.
* Crawlers index pages for a company, such as **Googlebot** or **Bingbot**. They are not counted by default.
The **Sources** card has a **Bots and crawlers** view that lists each kind. In the **Funnel**, **Narrow** lets you tick which kinds of traffic to count.
## Compare periods
Most numbers compare the selected range with the previous period of the same length. A number shows its change and the count for the previous period. Pick **7d** and the change compares this week with the week before it.
## Drill into conversations
Select a conversation count, a supported funnel step, or a conversation table row to open the **Conversations** drawer. Widget impression and widget-open counts do not open this drawer. See [Read the Analytics cards](/docs/guides/analytics/overview-tab) for each card's available actions.
The drawer opens on the right, titled after the number you selected, with filter chips for the scope. Each row shows **Started**, **Channel**, and **Outcome**. Select a row to expand its details, such as **Messages**, **Handoff**, **AI quality**, and **AI cost**.
An expanded row offers two actions when your role includes live chat read access:
* **View trace** opens the trace inspector, which replays the conversation step by step.
* **Open transcript** opens the full thread on the Conversations page.
Traces expire after the retention period on your plan. An expired trace shows **View trace** disabled.
## How numbers relate to conversations and billing
Every analytics number is a count, rate, or duration over the conversations and widget impressions inside the current scope. Change the deployment, the channel, the range, or the **Live** and **Test** switch and every card recomputes over a different set. One conversation never shows under both **Live** and **Test**.
Live conversations are the production conversations that count against your plan allowance. Test conversations show under **Test** and are never billed. Analytics does not replace the usage counter, and card totals are not invoices. To see how many conversations remain in your allowance, read [Conversation usage](/docs/guides/billing/conversation-usage).
## When there is no data yet
If analytics is not enabled for your organization, the page shows **Analytics is not configured for this environment**. Ask an administrator to enable it. Events are still captured meanwhile, so nothing is lost.
If analytics is connected but nothing has run in the selected environment, the page shows **Waiting for first events**. Data usually appears within 30 seconds of the first conversation, so run a test conversation and switch to **Test** to see the first numbers.
## Related pages
* [Read the Analytics cards](/docs/guides/analytics/overview-tab)
* [Find topics in conversations](/docs/guides/analytics/topics)
* [Build reports in Explore](/docs/guides/analytics/explore)
* [Watch conversations](/docs/guides/activity/watch-conversations)
* [Conversation usage](/docs/guides/billing/conversation-usage)
This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.