> ## Documentation Index
> Fetch the complete documentation index at: https://hellotars.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Plans overview

> Compare the Free, Premium, and Enterprise plans, and see exactly which capability unlocks on each one.

Tars has three plans. Every plan builds, publishes, and deploys agents, and Free caps how many of each you can keep. The other differences are volume, channels, and how long your records stay searchable.

This page shows where each capability unlocks, so a plan gate never surprises you mid-task. Prices and checkout open from **Upgrade to Premium** on **Settings > Billing**.

<div className="tars-plans">
  <div className="tars-plan">
    <div className="tars-plan-name">Free</div>
    <p className="tars-plan-for">For evaluating Tars.</p>

    <ul className="tars-plan-points">
      <li>Build, publish, and deploy up to 2 agents</li>
      <li>5 knowledge bases, 5 toolkits, and one member</li>
      <li>50 conversations a month, then new chats pause</li>
      <li>Web widget, agent link, and 30 days of activity history</li>
    </ul>
  </div>

  <div className="tars-plan tars-plan--pick">
    <span className="tars-plan-tag">Most teams</span>
    <div className="tars-plan-name">Premium</div>
    <p className="tars-plan-for">For running agents in production.</p>

    <ul className="tars-plan-points">
      <li>Conversation volume you choose</li>
      <li>Team members and live-chat seats</li>
      <li>WhatsApp, campaigns, and your own model key</li>
      <li>Monthly or yearly billing</li>
    </ul>
  </div>

  <div className="tars-plan">
    <div className="tars-plan-name">Enterprise</div>
    <p className="tars-plan-for">For compliance-heavy organizations.</p>

    <ul className="tars-plan-points">
      <li>Seats and volume set by your contract</li>
      <li>SIEM streaming</li>
      <li>365 days of searchable audit records</li>
      <li>Contract terms and invoice billing</li>
    </ul>
  </div>
</div>

The Free caps are enforced by blocking, not by a warning. When you reach one, the action fails and the message names the limit and asks you to upgrade. Premium removes the agent, knowledge base, and toolkit caps.

## What unlocks where

<div className="tars-matrix">
  <table>
    <thead>
      <tr>
        <th>Capability</th>
        <th>Free</th>
        <th className="tars-col-pick">Premium</th>
        <th>Enterprise</th>
      </tr>
    </thead>

    <tbody>
      <tr>
        <td>Build, publish, and deploy agents</td>
        <td><span className="tars-yes">✓</span></td>
        <td className="tars-col-pick"><span className="tars-yes">✓</span></td>
        <td><span className="tars-yes">✓</span></td>
      </tr>

      <tr>
        <td>Agents</td>
        <td>2</td>
        <td className="tars-col-pick">Unlimited</td>
        <td>By contract</td>
      </tr>

      <tr>
        <td>Knowledge bases</td>
        <td>5</td>
        <td className="tars-col-pick">Unlimited</td>
        <td>By contract</td>
      </tr>

      <tr>
        <td>Tools, meaning connected toolkits and custom code tools</td>
        <td>5</td>
        <td className="tars-col-pick">Unlimited</td>
        <td>By contract</td>
      </tr>

      <tr>
        <td>Conversations included in the plan</td>
        <td>50 a month</td>
        <td className="tars-col-pick">The volume you choose</td>
        <td>By contract</td>
      </tr>

      <tr>
        <td>AI Copilot calls a month</td>
        <td>100</td>
        <td className="tars-col-pick">2,000</td>
        <td>By contract</td>
      </tr>

      <tr>
        <td>Web widget and agent link</td>
        <td><span className="tars-yes">✓</span></td>
        <td className="tars-col-pick"><span className="tars-yes">✓</span></td>
        <td><span className="tars-yes">✓</span></td>
      </tr>

      <tr>
        <td>Invite team members</td>
        <td><span className="tars-no">✕</span></td>
        <td className="tars-col-pick"><span className="tars-yes">✓</span></td>
        <td><span className="tars-yes">✓</span></td>
      </tr>

      <tr>
        <td>Buy live-chat seats</td>
        <td><span className="tars-no">✕</span></td>
        <td className="tars-col-pick"><span className="tars-yes">✓</span></td>
        <td><span className="tars-yes">✓</span></td>
      </tr>

      <tr>
        <td>Create more organizations</td>
        <td><span className="tars-no">✕</span></td>
        <td className="tars-col-pick"><span className="tars-yes">✓</span></td>
        <td><span className="tars-yes">✓</span></td>
      </tr>

      <tr>
        <td>WhatsApp channel</td>
        <td><span className="tars-no">✕</span></td>
        <td className="tars-col-pick"><span className="tars-yes">✓</span></td>
        <td><span className="tars-yes">✓</span></td>
      </tr>

      <tr>
        <td>Campaigns</td>
        <td><span className="tars-no">✕</span></td>
        <td className="tars-col-pick"><span className="tars-yes">✓</span></td>
        <td><span className="tars-yes">✓</span></td>
      </tr>

      <tr>
        <td>API keys and webhook triggers</td>
        <td><span className="tars-no">✕</span></td>
        <td className="tars-col-pick"><span className="tars-yes">✓</span></td>
        <td><span className="tars-yes">✓</span></td>
      </tr>

      <tr>
        <td>Bring your own model key</td>
        <td><span className="tars-no">✕</span></td>
        <td className="tars-col-pick"><span className="tars-yes">✓</span></td>
        <td><span className="tars-yes">✓</span></td>
      </tr>

      <tr>
        <td>Audit log</td>
        <td><span className="tars-yes">✓</span></td>
        <td className="tars-col-pick"><span className="tars-yes">✓</span></td>
        <td><span className="tars-yes">✓</span></td>
      </tr>

      <tr>
        <td>SIEM streaming</td>
        <td><span className="tars-no">✕</span></td>
        <td className="tars-col-pick"><span className="tars-no">✕</span></td>
        <td><span className="tars-yes">✓</span></td>
      </tr>

      <tr>
        <td>Activity timelines and AI traces</td>
        <td>30 days</td>
        <td className="tars-col-pick">90 days</td>
        <td>365 days</td>
      </tr>

      <tr>
        <td>Searchable audit records</td>
        <td>30 days</td>
        <td className="tars-col-pick">90 days</td>
        <td>365 days</td>
      </tr>
    </tbody>
  </table>
</div>

A tick means the capability is included. A cross means the plan does not offer it.

On Free, the **API Keys** panel on **Settings > Integrations** shows an **Upgrade plan** link in place of the keys, so webhook triggers and the HTTP APIs stay locked. See [API authentication](/docs/developer/authentication).

The AI Copilot count resets every month on both billing periods, even when you pay yearly. See [Copilot](/docs/guides/live-chat/copilot).

<Note>
  Campaigns also need a funded campaign wallet, which is separate from your plan. See [Fund your campaign wallet](/docs/guides/campaigns/campaign-wallet).
</Note>

## How conversations are counted

One counter covers AI and live-chat conversations together. A [conversation](/docs/guides/billing/conversation-usage) is one 24-hour window per end user, so a handoff from an agent to a human inside that window counts once. Test and draft conversations are never billed, on any plan. When you need more volume, conversation packs add a separate balance that sits alongside your plan.

## What happens to older records

After the searchable window in the table above, audit records move to a seven-year archive. Archived records stay out of the audit log table, and exports can still include them. See [Data retention](/docs/guides/security/data-retention) for the full rules.

## Related pages

<CardGroup cols={2}>
  <Card title="Plans and upgrading" icon="credit-card" href="/docs/guides/billing/plans-and-upgrading">
    Select a conversation volume and billing period, and complete checkout.
  </Card>

  <Card title="Conversation usage" icon="calculator" href="/docs/guides/billing/conversation-usage">
    How Tars counts conversations and how conversation packs work.
  </Card>

  <Card title="Live-chat seats" icon="headset" href="/docs/guides/billing/live-chat-seats">
    Buy seats, assign them to members, and read the seat counts.
  </Card>

  <Card title="Data retention" icon="database" href="/docs/guides/security/data-retention">
    How long Tars keeps activity timelines, AI traces, and audit records.
  </Card>
</CardGroup>