Tars Blog

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Why Mortgage Lenders Should Use Conversational Landing Pages in Their Marketing Campaigns

by Arnav Patel • April 10, 2019

The mortgage industry has a form problem. Throughout the sales and marketing funnel prospects are expected to fill out heaps of boring forms that are quite honestly soul-crushing. From the mortgage companies’ perspective as well, these forms are a serious drag. At the top of the funnel, lead generation forms yield poor conversion rates that […]


[Designing Conversations] How to make a Conversational Landing Page for a LASIK Marketing Campaign

by Arnav Patel • March 26, 2019

For LASIK marketers, conversational landing pages are a useful tool to maximize Google Ads ROI. They increase conversion rate, drop cost per lead and, most importantly, they alleviate the fear that often plagues medical buyer journeys. Of course, like with any other technology, seeing any of these benefits is wholly contingent on good implementation. This […]


Explainer: Conversational Landing Pages for LASIK Marketing

by Arnav Patel • March 26, 2019

LASIK marketing is a notoriously high-friction business. Even though LASIK is widely-accepted as a low-risk, the average patient has an irrational fear of undergoing the procedure and often drops from a LASIK landing page before scheduling a consultation. For LASIK practices, this has a real monetary cost. As a medical service discovery moves online, LASIK […]


[Designing Conversations] How to make a Conversational Landing Page for a Small Business Lender

by Arnav Patel • March 21, 2019

If you are a small business lender who uses Google Ads for lead generation, Conversational Landing Pages are a great way to increase your conversion rate, drop the cost per lead and maximize ROI on your ad spend. Of course, like with any other technology, seeing any of these benefits is wholly contingent on your […]


Why Small Business Lenders Should Use a Conversational Landing Page

by Arnav Patel • March 21, 2019

High-friction processes, like loan applications, place a significant monetary burden on lenders. As platforms like Google and Facebook gain more of the public’s attention small business lenders have begun paying millions of dollars to buy ads from them. Friction, however, ensures that over 90% of the people that click on an ad drop before completing […]