Tars Blog

The Future of CRO will be Blogged

Conversations will save your PPC Conversion Rate

by Arnav Patel • September 4, 2018

Your Landing Page is killing your PPC Conversion Rate. Conversational Landing Pages could be the CRO tool which fixes that. Picture this. You are looking for a car insurance policy. You Google “car insurance” and a whole bunch of Google Ads show up. The first link is from a huge company whose ads you’ve seen […]


How We Created A Newsletter That Helps Us Close $50k Deals From Cold Leads

by Arnav Patel • June 13, 2019

We’ve been sending out a weekly newsletter for the last three years, and slowly but surely we’ve amassed a decently large, but extremely loyal readership. A few fellow SaaS marketers have been asking us for tips on how they can start their own newsletters and this week, we had some time on our hands so […]


[Designing Conversations] How to Make a Conversational Landing Page for a Home Insurance Provider

by Arnav Patel • June 11, 2019

In the world of insurance marketing chatbots are the magical weapons that allow agencies to boost engagement and get more leads. Here’s how you can build one👇 Check out the GEICO chatbot landing page over here: http://bit.ly/GEICO_CLP And compare it to the GEICO traditional landing page over here: http://bit.ly/GEICO_LP And check out our written guide […]


Why Home Insurance Companies Should Use Chatbots in their Marketing Capaigns

by Arnav Patel • June 11, 2019

With ever-shortening attention spans, and exorbitant labor costs, landing pages and phone based lead gen yield poor results for insurance agencies. Chatbots are the solution. By replacing traditional landing pages with chatbots, insurance agencies can give insurance buyers the guided buyer journey that they want and in the process increase conversion rates by up to […]


Using Conversational Marketing for Lead Generation

by Josh Brown • May 28, 2019

Pair chats with inbound and social to boost engagement, shorten sales cycles, qualify leads, and let the robots do the hard work. What place does conversational marketing have in your lead generation efforts? While inbound attracts leads and social keeps you top of mind, it’s conversational marketing that’s going to casually nudge prospects through your […]


We created a new Logo. Here’s how we did it!

by vinit • May 24, 2019

Today I am going to tell you a story of how we created our new logo. Ok so, we had been been thinking of updating our dingy, old logo for a long time, but just couldn’t get around to it because… well… it turns out running a startup is time-consuming. That changed a few weeks […]