Whether you are a real estate agent or a real estate developer, you know that lead generation in your industry is difficult.
Either you have to play the long game, developing deep word-of-mouth referral networks and SEO authority over years or you pay through your nose for visibility on platforms like Zillow, Trulia, and even Google.
The worst part is that even after you get that visibility your job isn’t over.
If you use a landing page or a website in your marketing funnel, you have an extra hurdle to overcome. Converting web traffic in 2019 is practically impossible. Prospects today have abysmally low attention spans and expect instant customer service. Within this context, chatbots are an effective way to make the lead generation process feel more engaging and increase your conversion rate by 2-3x. Here’s the full story.
Whether a person is looking to sell, buy, rent or inquire about a home, they will invariably end up filling out a bunch of lead capture forms on several real estate webpages.
Everyone knows how to fill out a form but almost no one likes doing so. Form-filling is one of the most boring and impersonal tasks in the world and in an industry like real estate where competition is intense, response time is key and personalization is a differentiator, it is easy for your landing page to fall through the cracks when it uses a form for lead capture.
This is why landing page conversion rates in the real estate industry are consistently below 5%.
Chatbots are an effective way to fix the form problem. They transform the actual process of sharing lead information from a mundane task into a conversation.
This makes the lead generation experience feel more engaging. Perhaps more importantly, it gives prospects the perception of instant response that is absolutely necessary to generate leads at scale in the real estate industry. In our experience, this transformation results in an immediate increase in conversion rate by a factor of 2-3x.
Arnav is the Director of Content Marketing at Tars. He spends most days building bots, writing about conversational design and scrolling through Giphy’s trending section looking for the gifs that go into the Tars Newsletter.